Messy, siloed data can lead to a muddled understanding of your customers and your business. The result: business goals suffer. Master data management (MDM) can help and Forrester Senior Analyst Michele Goetz is just the expert to explain it. Learn what MDM is in less than 3 minutes in this episode of Instant Insight.
About Forrester Instant Insight
Navigating the fast-changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5 minutes or less.
This Forrester Instant Insight was produced by Mike Gualtieri, Rowan Curran, and Sarah Bookstein