The 2014 CMO/CIO Survey in conjunction with Forbes offers an opportunity for your voice to be heard in our research.
Back in 2011 I asked if marketing was the biggest opportunity for CIOs since the Internet. Here we are three years later and we're once again conducting our CMO/CIO survey in partnership with Forbes to assess the health of the CIO and CMO partnership. Since I started my research into high-performing companies, I've consistently found a strong CIO/CMO partnership to be essential to success. This is true in leading customer experience companies and leading digital businesses. What's increasingly apparent is that to succeed in the age of the customer, CEOs depend upon their CMO and CIO to connect customer insights to business outcomes through business technology — the technology, systems, and processes to win, serve, and retain customers. The 2014 CMO/CIO research once again examines the partnership between these two critical roles — and you're invited to share your perspectives. (Update: The survey is now closed).
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