The Data Digest: Citizen Engagement Will Put Smart Cities On The Map
“It takes a village” – but when it comes to building smart cities, it takes far more than that. Developing smart cities requires strategic partnerships, creative business models, change management – and according to my latest report, co-authored with my colleague Jennifer Belissent – citizen buy-in. In order for smart city technology to take hold, governments must incorporate citizens’ perspectives into their strategy long before giving their plans the green light.
Gathering citizen perspectives on so nascent a concept is a classic challenge; however, current attitudes and behaviors signal citizen readiness for smart cities. For instance, as US and UK online adults become aware of smart city solutions, they grow deeply intrigued. And, according to Forrester’s Consumer Technographics® survey and behavioral tracking data, online adults’ current device activities lend themselves to participating as engaged digital citizens:
US and UK citizens are equipped to interact with their community and governments through new technology, which suggests a readiness for smart city applications and services. However, citizens are conscious of the fact that this smart city sophistication comes with tradeoffs, like threats to data privacy and the risks of relying on one digital system.
In our recent report, Jennifer and I highlight how individuals need to learn more about the realities of smart city applications before they can fully invest in the concept – emotionally, monetarily, and politically. And citizens expect this education to come directly from their government agencies. When individuals feel as though government organizations are acting in their citizens’ best interests and are using technology to meet constituents’ needs, they will respond positively and with support.