Featured Blogs

Blog

Predictions 2025: Hard-Won Insights Drive Growth

Sharyn Leaver 6 days ago
Business focus is shifting from experimentation to bottom-line gains. Our Predictions 2025 resources reveal what’s next for your industry and role — and the moves that will set you up for competitive advantage.
Blog

Predictions 2025: Younger Business Buyers And GenAI Will Upend The Status Quo

Barry Vasudevan 4 days ago
B2B organizations won’t succeed without adapting to the preferences of younger business buyers. Find out how they will shape the landscape in the year ahead.
Blog

Predictions 2025: Environmental Sustainability Drivers Shift From Regulation To Efficiency And Savings

Abhijit Sunil 4 days ago
While regulatory compliance will remain a driver for sustainability efforts, in 2025, sustainability teams will need to change their focus to show savings. Find out more in our 2025 environmental sustainability predictions.

Navigate 2025 With Our Predictions Insights

Our predictions may not be a crystal ball, but they offer a clear view of what’s ahead. Visit our 2025 Predictions hub featuring guides, blogs, and webinars to give B2B, B2C, and technology leaders a competitive edge in 2025.

Podcast

Are We Nearing The End Of The Google Era?

What It Means 4 days ago
Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands and advertisers prepare? Senior Analysts Nikhil Lai and Mo Allibhai discuss the cases and the broader shifts ahead for search marketing and advertising on this week’s What It Means episode.
Blog

Predictions 2025: GenAI As A Growth Driver Will Put B2B Executives To The Test

Seth Marrs 6 days ago
In 2025, the true potential of generative AI as a growth driver will be tested. B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology.
Blog

Predictions 2025: Tech Leaders Chase High Performance

Frederic Giron 6 days ago
After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.

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Blog

The Language Of High-Performance IT For The Public Sector And Government

Sam Higgins 12 hours ago
One of the core principles of High-Performance IT (HPIT) is alignment. But what we are aligning to differs greatly between the public and private sectors. It's also important to recognize the cultural and linguistic differences between the private and public sectors. Aligning language in this way helps ensure that everyone is on the same page, which can significantly improve communication, reduce misunderstandings, and lead to more effective initiatives. 
Blog

Key Takeaways From Basware Lisbon Event 2024

Meng Liu 13 hours ago
Last week, I attended Basware’s annual customer event in Lisbon. The event focused on sharing the latest product and strategy updates with customers and gathering their feedback on products and user experiences. A recurring theme was Basware’s customer-centric innovation. Here are some noteworthy updates: Advanced Data Analytics and Insights. Invoice and accounts payable (AP) data […]

Ready For These 2025 Tech And Security Shifts?

Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.

Blog

Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season

Jessica Liu 3 days ago
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
Blog

Reshape 2024: Amazon Business Is Ready For Its Close-Up

Sucharita Kodali 4 days ago
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
Blog

Prognosen 2025: Die Medienbranche lässt die großen Unbekannten von 2024 hinter sich

Kelsey Chickering 24 Oktober 2024
Marketers werden an Vertrauen gewinnen, da einige offene Fragen in Bezug auf Medien und Werbung gelöst werden. Sie sollten es sich jedoch nicht allzu bequem machen. Erfahren Sie, was Sie im nächsten Jahr erwarten wird.
Video

Predictions 2025: CMOs Clear Out The Clutter

Mike Proulx 4 days ago

Blog

Prognosen 2025: Der digitale Handel steht vor grundlegenden Umwälzungen

Emily Pfeiffer 24 Oktober 2024
Verbraucher und Geschäftseinkäufer fühlen sich mit digitalen Angeboten wohler denn je. Es gibt Anzeichen dafür, dass die Bereitschaft für noch mehr digitale Interaktion da ist, aber das muss möglicherweise warten.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

Predictions 2025: The Media Industry Resolves 2024’s Unruly Unknowns

Kelsey Chickering 4 days ago
Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.
Blog

Predictions 2025: Fundamental Disconnects Will Challenge Digital Commerce

Emily Pfeiffer 4 days ago
Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.
Blog

Predictions 2025: Agencies Jettison Legacy Structures To Form New Agency Types

Jay Pattisall 4 days ago
The coming year will see the rise of something new as existing agency capabilities are recombined and new ones are created. Read a few of our top predictions.
Blog

Predictions 2025: Retail — Tech Investments Will Support Retailer Profitability

Sucharita Kodali 4 days ago
As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.
Blog

Predictions 2025: Healthcare Tackles Tough Terrain To Reach New Horizons

Arielle Trzcinski 4 days ago
Healthcare organizations will have a challenging yet opportunity-abundant year in 2025 as they prioritize cybersecurity enhancements and generative AI investments. Find out more in our 2025 healthcare predictions.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

The New Creative Stack: What Adobe MAX Reveals About Our Future

Lisa Gately 4 days ago
Adobe MAX 2024 announced several key developments that offer a window into creative work's future. Read the Forrester blog to learn about the opportunities creative teams have to step into a more satisfying, collaborative future.
Blog

Lead A High-Performing Digital Team

Dan Bieler 5 days ago
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
Blog

Technical Debt By A Thousand Cuts

Charles Betz 5 days ago
Every week, I get inquiries about technical debt, whether from enterprise architects, CIOs, CTOs, offices of the CIO, or strategic portfolio managers. It’s a broad concern in IT and digital management, as well as in the minds and operating models of Forrester clients.
Blog

ZERO-IN 2024 Aims To Elevate Customer Success

Shari Srebnick 5 days ago
Last week, I attended the fourth annual ChurnZero conference, ZERO-IN (formerly Big RYG), in Washington, DC, and the energy and inspiration are still resonating.
Blog

Predictions 2025: Tech Spending Will Surge, But Can AI Deliver On Its Promises For Insurance In 2025?

Indranil Bandyopadhyay 5 days ago
AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.

Jan. 30 Tech & Security Predictions Webinar

Join us to dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.

Blog

Predictions 2025: A Changing Of The Generational Guard, Adoption Of AI, And An Embrace Of Tokenized Assets

Vijay Raghavan 5 days ago
The upcoming year will see investment firms wrestle with restless offspring and technologies that have moved from “emerging” to “almost there.” In other words, 2025 will feel like a centuries-old industry has just hit its teens.
Blog

Prognosen 2025: Tech-Ausgaben werden steigen, aber kann KI 2025 ihre Versprechen für Versicherer einlösen?

Indranil Bandyopadhyay 23 Oktober 2024
Das Versprechen der KI, Underwriting, Schadenregulierung und Customer Experience zu transformieren, kann nach wie vor nicht eingelöst werden. Nur ein kleiner Bruchteil der Versicherer wird 2025 das volle Potenzial ausschöpfen. Technologiegetriebene Produktinnovationen, wie eingebettete Versicherungen und nutzungsbasierte Versicherungen, könnten schnellere Ergebnisse liefern, langfristige KI-Gewinne bleiben jedoch in weiter Ferne.
Blog

Predictions 2025: Smart Manufacturing And Mobility Firms Adapt With Tech

Paul Miller 5 days ago
After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves. Find out more in our 2025 predictions for smart manufacturing and mobility.
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