Blog
One of the core principles of High-Performance IT (HPIT) is alignment. But what we are aligning to differs greatly between the public and private sectors. It's also important to recognize the cultural and linguistic differences between the private and public sectors. Aligning language in this way helps ensure that everyone is on the same page, which can significantly improve communication, reduce misunderstandings, and lead to more effective initiatives.
Blog
Last week, I attended Basware’s annual customer event in Lisbon. The event focused on sharing the latest product and strategy updates with customers and gathering their feedback on products and user experiences. A recurring theme was Basware’s customer-centric innovation. Here are some noteworthy updates: Advanced Data Analytics and Insights. Invoice and accounts payable (AP) data […]
Blog
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
Blog
Curious about Amazon Business and the future of B2B e-commerce? Read this blog for key insights from Forrester analyst Sucharita Kodali.
Blog
Marketers werden an Vertrauen gewinnen, da einige offene Fragen in Bezug auf Medien und Werbung gelöst werden. Sie sollten es sich jedoch nicht allzu bequem machen. Erfahren Sie, was Sie im nächsten Jahr erwarten wird.
Blog
Verbraucher und Geschäftseinkäufer fühlen sich mit digitalen Angeboten wohler denn je. Es gibt Anzeichen dafür, dass die Bereitschaft für noch mehr digitale Interaktion da ist, aber das muss möglicherweise warten.
Blog
Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.
Blog
Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.
Blog
The coming year will see the rise of something new as existing agency capabilities are recombined and new ones are created. Read a few of our top predictions.
Blog
As retailers brace for a challenging 2025, technology will play a crucial role in offsetting the impact of waning consumer demand on their business.
Blog
Healthcare organizations will have a challenging yet opportunity-abundant year in 2025 as they prioritize cybersecurity enhancements and generative AI investments. Find out more in our 2025 healthcare predictions.
Blog
Adobe MAX 2024 announced several key developments that offer a window into creative work's future. Read the Forrester blog to learn about the opportunities creative teams have to step into a more satisfying, collaborative future.
Blog
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
Blog
Every week, I get inquiries about technical debt, whether from enterprise architects, CIOs, CTOs, offices of the CIO, or strategic portfolio managers. It’s a broad concern in IT and digital management, as well as in the minds and operating models of Forrester clients.
Blog
Last week, I attended the fourth annual ChurnZero conference, ZERO-IN (formerly Big RYG), in Washington, DC, and the energy and inspiration are still resonating.
Blog
AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.
Blog
The upcoming year will see investment firms wrestle with restless offspring and technologies that have moved from “emerging” to “almost there.” In other words, 2025 will feel like a centuries-old industry has just hit its teens.
Blog
Das Versprechen der KI, Underwriting, Schadenregulierung und Customer Experience zu transformieren, kann nach wie vor nicht eingelöst werden. Nur ein kleiner Bruchteil der Versicherer wird 2025 das volle Potenzial ausschöpfen. Technologiegetriebene Produktinnovationen, wie eingebettete Versicherungen und nutzungsbasierte Versicherungen, könnten schnellere Ergebnisse liefern, langfristige KI-Gewinne bleiben jedoch in weiter Ferne.
Blog
After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves. Find out more in our 2025 predictions for smart manufacturing and mobility.