Andrew Bartels

Vice President, Principal Analyst

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In The Fast-Growing ePurchasing Software Market, Best-Of-Breed Apps Hold Their Own Against Suites

Andrew Bartels 2 days ago
Which is the right choice: best-of-breed apps or application suites? This is a perennial question CIOs and business partners face in selecting application software. Forrester’s data on the ePurchasing software market — software that helps firms choose, contract with, buy from, and manage suppliers — shows that both options remain competitive. Indeed, it may well […]
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Understand The eSourcing Software Provider Landscape

Andrew Bartels November 5, 2019
Sourcing software helps firms create, organize, and manage sourcing events that will allow them to get the best deals on direct materials, indirect materials, and services. Generally, eSourcing software vendors fall into one of three market segments — source-to-contract suite vendors, eSourcing specialists, and industry/geographic sourcing platforms — and should be evaluated by their size, […]
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The European Tech Market Will Slow In 2020 After A Decent 2019

Andrew Bartels October 21, 2019
European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”). European business and government purchases […]
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US Tech Spending Slowdown Amid Rising Cloud Adoption Will Squeeze Tech Budgets

Andrew Bartels August 21, 2019
We expect tech spending to decrease in 2020. Read the details.
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Canada’s Tech Market Continues To Grow Despite A Slowing Canadian Economy

Andrew Bartels July 30, 2019
The Canadian tech market will grow in 2019 and 2020, but growth will slow from 6% in 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2019 To 2020.” The healthy growth of the Canadian tech market has largely been caused by an expansion in cloud services and government […]
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Your Technology Investments May Not Deliver The Productivity Gains You Expected

Andrew Bartels May 8, 2019
Improving productivity has traditionally been a key justification for technology investments. However, trends in overall US productivity indicate that increases in tech spending no longer raise overall US productivity as much as in the past. Given that US firms have theoretically been investing heavily in digital transformation, the failure of overall US productivity to grow […]
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The Questions CIOs Need To Be Asking About Their Firm’s Cloud Application Exposure

Andrew Bartels April 9, 2019
 In my tech market forecasts, I am starting to see the intersection of two worrisome trends: Software subscription fees for multitenant SaaS or for single-instance hosted software are rising rapidly, with a growing percentage related to existing software as opposed to new and with a high percentage having fixed annual fees or fees tied to […]
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US Tech Demand Will Be Strongest In Domestic And Services Industries, Weakest In Manufacturing And Multinationals

Andrew Bartels February 12, 2019
Forrester has just published its 2019 industry outlook for US tech budgets, with forecasts for how firms in different industries will increase and allocate their spending this year (see the Forrester report, “2019 US Tech Budgets: Industry Outlook“). Our overall forecast of growth is 6.1% for US business and government spending on tech goods; services […]
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The Search For US Tech Talent Will Get Harder And More Costly In 2019

Andrew Bartels January 29, 2019
Forrester has just published our forecast for US tech employment and compensation (see “2019 US Tech Talent Market Outlook”). It has some foreboding news for CIOs and for tech vendors: Tech talent will be harder to find and more expensive over the next two years. The good news is that the supply of tech workers […]
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The Shifting Map Of US Tech Talent Offers New Opportunities For Talent-Hungry CIOs

Andrew Bartels November 15, 2018
The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers that were once considered flyover cities are now bustling with tech startups and incubators, as well as the tech workforces […]
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US GDP Report For Q2 2018 Will Increase US Tech Market Size And Slightly Raise Our 2018 Tech Market Forecast

Andrew Bartels July 27, 2018
The U.S. Bureau of Economic Analysis (BEA) released its Q2 2018 report on US gross domestic product this morning, and it contained some surprises for the US tech market. Real GDP growth for the quarter was about what we expected: 4.1% on a seasonally adjusted annualized basis versus our assumption of 3.9% in our July […]
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Canada’s Tech Market Stays A Half Step Behind The US Tech Market

Andrew Bartels July 11, 2018
The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2018 To 2019.” These growth rates, while healthy, still lag the US tech market’s growth by a couple of percentage […]
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US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Andrew Bartels July 5, 2018
At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just-published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget categories, […]
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AI Will Drive Product Improvements In ePurchasing And CLM, But Not New Revenues

Andrew Bartels April 10, 2018
Artificial intelligence (AI) is a widely-discussed topic in the software market. To assess how software vendors are using AI, we conducted a survey of two dozen ePurchasing and contract lifecycle management (CLM) vendors about how they were creating, sourcing, offering, and pricing AI features and functions.  The key finding in our report (see AI Drives […]
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Forrester Forecasts 5.1% Growth In Global Tech Market In 2018 And 4.7% In 2019

Andrew Bartels January 8, 2018
Forrester projects that the global tech market for business and government purchases of technology goods, software, and services will grow by around 5% in 2018 and 2019 measured in constant currencies (see “The Global Tech Market Outlook for 2018 To 2019: Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies“).  Measured in […]
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Debunking the US Tech Talent Shortage

Andrew Bartels October 18, 2017
Is the US suffering a tech talent gap? That impression has been showing up in the press a lot, and seems to fit with a perception of a dysfunctional US education system. But while it may be challenging to recruit workers with certain tech skills, in a new Forrester report, “Debunking The US Tech Talent […]
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Global Tech Market Will Grow By 4% In 2018, Reaching $3 Trillion

Andrew Bartels October 11, 2017
Forrester’s has published its mid-year global tech market outlook for 2017 and 2018 (see “Midyear Global Tech Market Outlook For 2017 To 2018”). In constant currencies, we project that global purchases of technology software, hardware, and services by businesses and governments will grow by 3.4% in 2017, and by 4% in 2018. Software and tech […]
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European Tech Market Will Continue To Grow Slowly At Around 2% in Euros

Andrew Bartels August 9, 2017
Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]
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Canadian Tech Market Will Perk Up In 2017 And 2018, But Still Lags Behind US Tech Market Growth Rates

Andrew Bartels July 27, 2017
Forrester has just published its annual Canadian tech market forecast for 2017-2018 (see “The Canadian Tech Market Outlook For 2017 To 2018”). We are forecasting growth of 3.9% in 2017 and 3.7% in 2018 for Canadian business and government spending on tech goods and services. These rates constitute an upward revision from our January forecast, […]
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Where Is Artificial Intelligence In Forrester’s Tech Market Numbers? It’s Hiding

Andrew Bartels May 22, 2017
I’ve received some inquiries about where spending on artificial intelligence and cognitive technologies occurs in our tech market numbers (see, for example, my “US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain” report). The short answer is that we include them in our data on business intelligence (BI) […]
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