Andrew Bartels

VP, Principal Analyst

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Why Automation May Not Mean Workforce Reductions

Andrew Bartels November 8, 2021
Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees. But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose […]

Forecasting In Uncertainty: We Are Raising Our 2020 And 2021 US Tech Market Growth Forecast

Andrew Bartels August 16, 2021
New forecasts predict increased levels of investment in communications equipment and software. Find out what sectors show most promise in the year ahead.

Forecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In 2021

Andrew Bartels July 16, 2021
All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.

Forecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech Market

Andrew Bartels May 5, 2021
New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. 

Forecasting In Uncertainty: Despite The Pandemic, US Tech Jobs Grew In 2020, Led By Data And Security Positions

Andrew Bartels April 14, 2021
The US Bureau of Labor Statistics (BLS) released its 2020 occupational employment survey (OES) on March 31. We use this data for our estimates and forecast of US business and government spending on tech staff, utilizing both the data on tech jobs by industry and on average annual salaries for different tech positions. But the […]

The $1.9 Trillion American Rescue Plan Seals The Deal For 6% US Tech Market Growth In 2021

Andrew Bartels March 15, 2021
On March 11, 2021, President Biden signed the $1.85 trillion coronavirus relief act, officially called the American Rescue Plan. This fiscal boost — coming on top of the $900 billion relief bill adopted in January 2021, the prospect of most American adults getting vaccinated by June, and the $1.6 billion increase in personal savings in […]

Forecasting In Uncertainty: Georgia’s Senate Elections Improve The Outlook For The US Tech Market In 2021

Andrew Bartels January 13, 2021
In our last US tech market forecast (“US Tech Market Outlook For 2021: After The Election — How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets“), we projected that US business and government spending on tech goods, services, and staff would be weak, with a 0.4% decrease. At that time, the Republicans […]

Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025

Andrew Bartels December 10, 2020
Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.

Forecasting In Uncertainty: Our Latest US Tech Market Forecast Shows A 2.5% Decline In 2020 And -0.4% In 2021

Andrew Bartels December 4, 2020
It's going to be a rough start to 2021 for the US tech market. Read our key takeaways from our latest forecast.

Forecasting In Uncertainty: Small Businesses And State And Local Governments Will Be The Prime Vectors Of Tech Market Recession

Andrew Bartels October 9, 2020
When President Trump broke off negotiations with congressional Democrats on a new economic stabilization package on Tuesday, October 6, the already high risk of a deeper economic recession shot up — and with it, increasing prospects of a tech market recession lasting well into 2021. The president has backtracked to a degree, with calls for […]

Forecasting In Uncertainty: Too Soon To Declare The Worst Is Over In The US Tech Market Downturn

Andrew Bartels September 29, 2020
Remember the old Road Runner cartoons where Wile E. Coyote runs over a cliff chasing the Road Runner then hangs in midair for a couple of seconds before plummeting? Right now, the tech market reminds me of that cartoon. Recent tech vendor earnings and other data suggest the pandemic recession’s damage to the US tech […]

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins August 3, 2020
The Clock Keeps Ticking On Microsoft’s Pursuit To Purchase TikTok In The US Late last year, we predicted that companies like Facebook or Meredith Corporation would court TikTok for acquisition but that its Chinese parent company, ByteDance, would ultimately hold out for an IPO. Now, it looks like we were half right. Increasing scrutiny from lawmakers over data privacy concerns and […]

Forecasting In Uncertainty: Q2 2020 US GDP Report Reveals Negative Surprises For US Economy But Positives For US Tech Market

Andrew Bartels July 30, 2020
US GDP fell 32.9% in the second quarter. Learn the implications for the economy and the tech sector specifically.

2020 German, French, And UK Tech Markets All Likely To Fall, With The UK’s The Most Vulnerable

Andrew Bartels July 22, 2020
Our tech market forecast for the three economies shows tech spending will fall 5% to 7% in the best-case scenario.

Canadian Tech Market Will Fall At Least 7% In 2020 Due To The COVID-19 Recession

Andrew Bartels July 20, 2020
Vice President Andrew Bartels examines the swirling factors impacting the Canadian tech market in his latest forecast.

Forecasting In Uncertainty: Are Software Vendors Too Optimistic, Or Are We Too Pessimistic About The Software Market Outlook?

Andrew Bartels July 14, 2020
Vice President Andrew Bartels puts the latest Forrester tech market forecasts up against the largest software vendors' outlooks. Read the takeaways here.

Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Andrew Bartels July 6, 2020
The International Monetary Fund (IMF) is now projecting most countries will see real GDP fall by 7% to 10% in 2020. Find out what this means for tech market growth rates.

Forecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent Earnings Reports

Andrew Bartels June 25, 2020
What do the most recent software spending figures reveal about the long-term impact of the pandemic on the tech market? VP Andrew Bartels breaks it all down by reviewing some of the top SaaS vendors’ earnings reports.

Forecasting In Uncertainty: The US Jobs Report Does Not Mean A Quick End To The Pandemic Recession

Andrew Bartels June 12, 2020
Last Friday’s news of a drop in the unemployment rate to 13.3% and an increase of 2.5 million in employment was unexpected good news (see the US Bureau of Labor Statistics’ (BLS) recent Employment Situation Summary). The US stock market promptly rallied, and on Monday, June 8, the S&P 500 Index surpassed the level at […]

Forecasting In Uncertainty: What If Stores Reopen And No One Comes?

Andrew Bartels May 26, 2020
Despite state and local governments allowing stores to reopen, consumer traffic will most likely remain well below pre-pandemic levels, making it likely that the pandemic recession will last well into 2021.
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