Andrew Bartels

Vice President, Principal Analyst

Forrester Bio

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US Tech Demand Will Be Strongest In Domestic And Services Industries, Weakest In Manufacturing And Multinationals

Andrew Bartels February 12, 2019
Forrester has just published its 2019 industry outlook for US tech budgets, with forecasts for how firms in different industries will increase and allocate their spending this year (see the Forrester report, “2019 US Tech Budgets: Industry Outlook“). Our overall forecast of growth is 6.1% for US business and government spending on tech goods; services […]
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The Search For US Tech Talent Will Get Harder And More Costly In 2019

Andrew Bartels January 29, 2019
Forrester has just published our forecast for US tech employment and compensation (see “2019 US Tech Talent Market Outlook”). It has some foreboding news for CIOs and for tech vendors: Tech talent will be harder to find and more expensive over the next two years. The good news is that the supply of tech workers […]
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The Shifting Map Of US Tech Talent Offers New Opportunities For Talent-Hungry CIOs

Andrew Bartels November 15, 2018
The US tech economy is starting to spread from major cities on the East and West Coasts to inland metro areas. This is great news for American cities, employers, and tech workers. Inland urban centers that were once considered flyover cities are now bustling with tech startups and incubators, as well as the tech workforces […]
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US GDP Report For Q2 2018 Will Increase US Tech Market Size And Slightly Raise Our 2018 Tech Market Forecast

Andrew Bartels July 27, 2018
The U.S. Bureau of Economic Analysis (BEA) released its Q2 2018 report on US gross domestic product this morning, and it contained some surprises for the US tech market. Real GDP growth for the quarter was about what we expected: 4.1% on a seasonally adjusted annualized basis versus our assumption of 3.9% in our July […]
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Canada’s Tech Market Stays A Half Step Behind The US Tech Market

Andrew Bartels July 11, 2018
The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2018 To 2019.” These growth rates, while healthy, still lag the US tech market’s growth by a couple of percentage […]
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US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Andrew Bartels July 5, 2018
At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just-published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget categories, […]
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AI Will Drive Product Improvements In ePurchasing And CLM, But Not New Revenues

Andrew Bartels April 10, 2018
Artificial intelligence (AI) is a widely-discussed topic in the software market. To assess how software vendors are using AI, we conducted a survey of two dozen ePurchasing and contract lifecycle management (CLM) vendors about how they were creating, sourcing, offering, and pricing AI features and functions.  The key finding in our report (see AI Drives […]
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Forrester Forecasts 5.1% Growth In Global Tech Market In 2018 And 4.7% In 2019

Andrew Bartels January 8, 2018
Forrester projects that the global tech market for business and government purchases of technology goods, software, and services will grow by around 5% in 2018 and 2019 measured in constant currencies (see “The Global Tech Market Outlook for 2018 To 2019: Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies“).  Measured in […]
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Debunking the US Tech Talent Shortage

Andrew Bartels October 18, 2017
Is the US suffering a tech talent gap? That impression has been showing up in the press a lot, and seems to fit with a perception of a dysfunctional US education system. But while it may be challenging to recruit workers with certain tech skills, in a new Forrester report, “Debunking The US Tech Talent […]
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Global Tech Market Will Grow By 4% In 2018, Reaching $3 Trillion

Andrew Bartels October 11, 2017
Forrester’s has published its mid-year global tech market outlook for 2017 and 2018 (see “Midyear Global Tech Market Outlook For 2017 To 2018”). In constant currencies, we project that global purchases of technology software, hardware, and services by businesses and governments will grow by 3.4% in 2017, and by 4% in 2018. Software and tech […]
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European Tech Market Will Continue To Grow Slowly At Around 2% in Euros

Andrew Bartels August 9, 2017
Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]
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Canadian Tech Market Will Perk Up In 2017 And 2018, But Still Lags Behind US Tech Market Growth Rates

Andrew Bartels July 27, 2017
Forrester has just published its annual Canadian tech market forecast for 2017-2018 (see “The Canadian Tech Market Outlook For 2017 To 2018”). We are forecasting growth of 3.9% in 2017 and 3.7% in 2018 for Canadian business and government spending on tech goods and services. These rates constitute an upward revision from our January forecast, […]
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Where Is Artificial Intelligence In Forrester’s Tech Market Numbers? It’s Hiding

Andrew Bartels May 22, 2017
I’ve received some inquiries about where spending on artificial intelligence and cognitive technologies occurs in our tech market numbers (see, for example, my “US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain” report). The short answer is that we include them in our data on business intelligence (BI) […]
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C-Level Business Executives Are Playing A Bigger Role In Tech Spending, But CIOs Still Remain Dominant

Andrew Bartels May 16, 2017
Tech buying in business and governments is clearly shifting from the sole or primary control of the CIO and the tech management organization and into the hands of business leaders.  But how much is this happening? Anecdotal comments and surveys – including Forrester’s own Business Technographics surveys – suggest that most tech purchases are now […]
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Forrester Projects US Tech Market Will Grow By Around 5% In 2017 And 2018

Andrew Bartels May 9, 2017
Forrester has just published our updated forecast for the US tech market for 2017-2018 (see “US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain”). We are forecasting growth of 4.8% in 2017 and 5.2% in 2018 for US business and government spending on tech goods, services, and staff. […]
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Slow 3% To 4% Growth In Global Tech Market In 2017 And 2018 Due To Cloud Transition And Political Uncertainties

Andrew Bartels January 9, 2017
In our just-published forecast for the global market for business and government purchases of technology goods and services (The Global Tech Market Outlook For 2017-2018: 3% to 4% Growth As Forces Of Disruption Battle With Forces Of Continuity), Forrester is projecting modest growth of 3.2% in 2017 and 3.9% in 2018 measured in constant currencies. […]
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US Tech Market Poised For Another Year Of Moderate 4% to 5% Growth If Election Results Don’t Interfere

Andrew Bartels October 17, 2016
Forrester has just published our fall forecast update for the US tech market ("2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry"), and we are now projecting 5.1% growth for business and government spending on tech goods, services, and staff in 2017. That's a modest improvement from the 4.4% growth we […]
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Brexit Vote Means Weaker UK And European Tech Market In 2016 And 2017

Andrew Bartels July 13, 2016
As soon as the news of the Brexit vote in the UK came out, the Forrester team began revising our UK and European tech market forecast to take into account the economic implications and uncertainties of the voters’decision that the UK should leave the EU. Based on this revised analysis, we predict the UK tech market […]
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Global Tech Market Will Continue To Grow At 4%-5% Rates In 2016 And 2017

Andrew Bartels January 5, 2016
Forrester has just published our global tech market report for 2016 and 2017 (see “The Global Tech Market Outlook For 2016 To 2017- The Five Themes That Will Define Tech Spending In The Next Two Years”). For the first time, our January 2016 global forecast includes telecommunication services (voice and data, wireline and wireless), which […]
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Global Tech Market Looking Better For 2015, At Least In The US

Andrew Bartels January 7, 2015
We have just published Forrester's semi-annual global tech market outlook report for 2015 and 2016 (see "The Global Tech Market Outlook For 2015 To 2016 — Five Themes That Will Define The Tech Market").  In this report, we are projecting growth of 4.1% in 2015 and 6.3% in 2016 business and government purchases of computer […]
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