Anjali Lai

Senior Analyst

Forrester Bio

Anjali Lai

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Blog

Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions

Anjali Lai 6 days ago
Escalating tensions will influence consumer behavior in 2021 as we move beyond crisis mode and see the new patterns forged from the current crisis. Read our consumer predictions for 2021.
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Research Collection

CMOs: Understand The Ebb And Flow Of US Consumer Energy Through 2020

Anjali Lai October 14, 2020
“Change is constant” is an adage that haunts 2020, and consumer emotions are fluctuating with every shock to the consumer’s world. Forrester’s Consumer Energy Index reveals that the COVID-19 pandemic is causing US consumers to feel measurably more fragmented and disconnected, doubtful that people and organizations will follow through on their promises, distracted, and vulnerable […]
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Blog

Consumer Energy Fizzles To A New Low As Consumers Approach Q4

Anjali Lai September 23, 2020
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. After a […]
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Blog

Three Consumer Changes Will Define The Future Of How We Buy

Anjali Lai September 15, 2020
The pace of consumer behavior change has clicked into another gear this year as a result of the COVID-19 pandemic. Learn how three of these trends will transform buying for the foreseeable future.
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Blog

Changing Commercial And Social Conditions Spark Consumer Energy

Anjali Lai June 10, 2020
As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.
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Blog

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai May 22, 2020
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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Video

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Anjali Lai May 21, 2020

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Blog

Consumer Energy Steadies Overall, Pulses In Certain Regions

Anjali Lai May 15, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Overall consumer energy dropped dramatically during the months […]
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Blog

Consumers Weigh Travel Industry Uncertainty With Growing Desire For Adventure

Anjali Lai May 8, 2020
Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior. While record-breaking unemployment rates and anxiety about a fragile economy […]
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Blog

Consumers Begin To Rekindle Their Energy Toward Brands

Anjali Lai May 1, 2020
Our latest data shows that the end of April marks a turning point where consumer energy begins a gradual rebound. Learn what this means for brands.
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Video

How COVID-19 Influences The Values-Based Consumer

Anjali Lai April 23, 2020

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Blog

The Drop In Consumer Energy Is Decelerating

Anjali Lai April 16, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index.
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Blog

COVID-19 Raises Consumers’ Health Consciousness

Anjali Lai April 16, 2020
COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10, consumers report forming new behaviors to protect or […]
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Blog

Navigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research

Anjali Lai April 10, 2020
As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological […]
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Blog

As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers

Anjali Lai April 3, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […]
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Blog

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Anjali Lai March 26, 2020
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
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Blog

A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Anjali Lai March 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we continue to publish a series of posts highlighting the latest consumer trends shaping the cultural and economic climate.
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Blog

Consumer Energy Drops On All Four Dimensions Amid COVID-19

Anjali Lai March 19, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment.
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Blog

Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Anjali Lai March 17, 2020
As the adage goes, character is what one does when no one is watching. Yet as the COVID-19 pandemic unfolds, leaders' choices and actions — and what they reveal about companies' priorities — are closely scrutinized.
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Blog

The Empowered Healthcare Patient

Anjali Lai March 9, 2020
The coronavirus (COVID-19) has undoubtedly cast a long shadow over the media, business, and consumer conversation. The story is not only one of gloom and doom — as people take precautions to safeguard against risk and contain threats in this moment, a bigger-picture look at today’s empowered customers reminds us that consumers are more resourceful, […]
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