Anjali Lai
Senior Analyst

Author Insights
Blog
Consumers Ride A Rising Tide Of Consumer Energy Into 2021
Consumer energy is rising again. The latest pulse reveals that, over the course of the past three months, overall consumer energy has moved from 39 up to 43, and consumer energy has grown along every key emotional dimension.
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Blog
Trust In The Age Of The Customer
We all know that consumer trust is important, but it’s extremely challenging for companies to know when they have it, when they violate it, and how to cultivate it. Discover the components needed to grow consumer trust.
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Blog
Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions
Escalating tensions will influence consumer behavior in 2021 as we move beyond crisis mode and see the new patterns forged from the current crisis. Read our consumer predictions for 2021.
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Research Collection
CMOs: Understand The Ebb And Flow Of US Consumer Energy Through 2020
“Change is constant” is an adage that haunts 2020, and consumer emotions are fluctuating with every shock to the consumer’s world. Forrester’s Consumer Energy Index reveals that the COVID-19 pandemic is causing US consumers to feel measurably more fragmented and disconnected, doubtful that people and organizations will follow through on their promises, distracted, and vulnerable […]
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Blog
Consumer Energy Fizzles To A New Low As Consumers Approach Q4
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. After a […]
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Blog
Three Consumer Changes Will Define The Future Of How We Buy
The pace of consumer behavior change has clicked into another gear this year as a result of the COVID-19 pandemic. Learn how three of these trends will transform buying for the foreseeable future.
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Blog
Changing Commercial And Social Conditions Spark Consumer Energy
As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.
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Blog
During The Pandemic, Empathetic Brands Build Trust With Wary Consumers
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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Video
Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19
Blog
Consumer Energy Steadies Overall, Pulses In Certain Regions
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Overall consumer energy dropped dramatically during the months […]
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Blog
Consumers Weigh Travel Industry Uncertainty With Growing Desire For Adventure
Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior. While record-breaking unemployment rates and anxiety about a fragile economy […]
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Blog
Consumers Begin To Rekindle Their Energy Toward Brands
Our latest data shows that the end of April marks a turning point where consumer energy begins a gradual rebound. Learn what this means for brands.
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Blog
The Drop In Consumer Energy Is Decelerating
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index.
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Blog
COVID-19 Raises Consumers’ Health Consciousness
COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10, consumers report forming new behaviors to protect or […]
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Blog
Navigate To The New Norm: Insights From Forrester’s Consumer + COVID-19 Research
As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological […]
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Blog
As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Three weeks ago, COVID-19 was driving consumer energy […]
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Blog
Consumer Reaction To COVID-19 Varies By Age, Income, And Location
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
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Blog
A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we continue to publish a series of posts highlighting the latest consumer trends shaping the cultural and economic climate.
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Blog
Consumer Energy Drops On All Four Dimensions Amid COVID-19
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment.
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