Customer-obsessed marketing
The Data Digest: As Social Media Usage Grows, So Do Brand Woes
Let’s face it: We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight…
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The Data Digest: Understand Emotion To Drive Technology Engagement
Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery,…
August 17, 2017
Customer-obsessed marketing
Drive revenue with CX
Build an insights-driven org
The Data Digest: Empowered Customers Paint Their Own Future
Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media…
July 27, 2017
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The Data Digest: Social Media And The Summer Getaway
The many automated “out of office” messages that return when I send emails each day are a sure sign that summer vacations are in full…
July 13, 2017
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The Data Digest: Mobile Phone — Compass, Guide, And Connector
I’ve spent the past few weeks traveling around Europe, and during my trip, I became keenly aware of how much I rely on my phone…
June 1, 2017
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Privacy, security & risk
The Data Digest: The Information Power Play
Recent incidents remind us that knowledge is power. Earlier this week, US President Trump shared classified information with foreign delegates — and by…
May 18, 2017
Customer-obsessed marketing
Build an insights-driven org
The Data Digest: The Values-Based Consumer
If Thursday morning’s controversial tweet from McDonald’s is any indication, brands are no longer safe. I’m not just talking about the threat…
March 17, 2017
Customer-obsessed marketing
Build an insights-driven org
The Data Digest: Cinema’s Lesson To Marketers
I love watching the annual Academy Awards — not only for the fashion show and blunders exposed on live TV but also to…
March 2, 2017
Customer-obsessed marketing
Build an insights-driven org
The Data Digest: The Year Of Empathy
Happy 2017! Settling in to the New Year often renews hope and excitement for the future, and rekindles anticipation for the brands, products, and experiences…
January 19, 2017
Drive revenue with CX
Build an insights-driven org
The Data Digest: It’s The Most Emotional Time Of The Year
The holidays have a way of bringing people together in more ways than one – and every holiday season I’m reminded of just how universal…