Build an insights-driven org
Retail
The Data Digest: Consumers Want Devices To Talk Back
My parents were recently gifted their first Amazon Echo — and as you might guess, I’ve been thrilled to observe first-hand how a household of…
Latest Posts By Anjali
Customer-obsessed marketing
The Data Digest: Your Brand Is A Social Icon
I’ve just returned from a trip through India where I had the opportunity to experience the Taj Mahal Palace Hotel in Mumbai. One of the…
February 9, 2018
Build an insights-driven org
The Data Digest: Among Youth, Facebook Is Falling Behind
From introducing popular features that appeal to young users to designing entirely new platforms exclusive to youth, social networks are fighting to engage teens. But…
December 15, 2017
Customer-obsessed marketing
The Data Digest: As Social Media Usage Grows, So Do Brand Woes
Let’s face it: We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight…
September 26, 2017
Drive revenue with CX
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Differentiate with digital
Predictions
The Data Digest: Understand Emotion To Drive Technology Engagement
Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery,…
August 17, 2017
Customer-obsessed marketing
Drive revenue with CX
Build an insights-driven org
The Data Digest: Empowered Customers Paint Their Own Future
Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media…
July 27, 2017
Build an insights-driven org
The Data Digest: Social Media And The Summer Getaway
The many automated “out of office” messages that return when I send emails each day are a sure sign that summer vacations are in full…
July 13, 2017
Drive revenue with CX
Build an insights-driven org
The Data Digest: Mobile Phone — Compass, Guide, And Connector
I’ve spent the past few weeks traveling around Europe, and during my trip, I became keenly aware of how much I rely on my phone…
June 1, 2017
Build an insights-driven org
Privacy, security & risk
The Data Digest: The Information Power Play
Recent incidents remind us that knowledge is power. Earlier this week, US President Trump shared classified information with foreign delegates — and by…
May 18, 2017
Customer-obsessed marketing
Build an insights-driven org
The Data Digest: The Values-Based Consumer
If Thursday morning’s controversial tweet from McDonald’s is any indication, brands are no longer safe. I’m not just talking about the threat…