Aurelie L'Hostis

Principal Analyst

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Blog

AI Is Reshaping How Consumers Seek Financial Guidance

Aurelie L'Hostis 1 day ago
As consumers turn to AI for personal finance, trust becomes the key differentiator of financial guidance.
Blog

Banks Are Building Private Models, But The Model Is Not The Moat

Aurelie L'Hostis 4 days ago
Discover why financial institutions are using transaction foundation models and proprietary data to build a lasting AI advantage.

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Blog

Conversational Banking Won’t Scale Without Strong Foundations

Aurelie L'Hostis July 23, 2026
Discover the data, architecture, and governance foundations that banks need to scale conversational banking safely and effectively.
Blog

The AI Orchestration Layer In Banking Is The New Battleground

Aurelie L'Hostis June 23, 2026
AI orchestration is becoming banking’s control layer. Discover how agentic AI moves from interaction to execution — and the implications for strategy and architecture.
Blog

Money20/20 Europe 2026: Intelligent Finance Takes Shape

Aurelie L'Hostis June 8, 2026
Money20/20 Europe 2026 reveals how agentic AI, programmable money, and trust are reshaping finance into an intelligent, AI‑driven ecosystem.
Blog

Financial Well-Being Is Under Pressure — A Strategic Priority For Banks

Aurelie L'Hostis May 27, 2026
Financial well-being is under pressure — learn how banks can drive growth, trust, and resilience by embedding proactive, personalized digital experiences.
Blog

Beyond Chatbots: Designing Conversational Banking Experiences That Scale

Aurelie L'Hostis April 20, 2026
Learn how banks can scale conversational experiences at CX Summit EMEA 2026.
Blog

Intelligent Finance: From Digital Experiences To AI‑Orchestrated Financial Outcomes

Aurelie L'Hostis March 19, 2026
Explore Forrester’s intelligent finance research and learn how financial services leaders can deliver AI‑orchestrated financial outcomes.
Blog

FinovateEurope 2026: From AI Hype To Bank‑Ready Execution

Aurelie L'Hostis February 12, 2026
FinovateEurope 2026 marks the shift from AI hype to bank‑ready execution, with agentic AI, fraud intelligence, and governed innovation.
Blog

Conversational Banking: The New Gateway To Digital Banking Experiences

Aurelie L'Hostis January 19, 2026
Explore how conversational banking is reshaping customer engagement and redefining banks’ strategic priorities.
Blog

Who’s Leading In UK Investment Firms’ Total Experience

Aurelie L'Hostis January 19, 2026
Discover which UK investment firms lead Forrester’s Total Experience Score and how brand and customer experience shape loyalty and competitive advantage.
Blog

Thriving Amid Disruption: Key Banking Insights To Kick-Start 2026

Aurelie L'Hostis January 12, 2026
Discover key banking trends from 2025 and predictions for 2026. Stay ahead with insights on digital banking, customer experience, and AI.
Blog

Designing Digital Products And Experiences That Delight: A Blueprint For Speed, Quality, And Customer Impact

Aurelie L'Hostis November 4, 2025
Successful digital products and experiences evolve rapidly to meet shifting customer expectations and leverage emerging technologies — delivering outcomes that customers value. This report outlines how organizations can design and deliver superior digital experiences by adopting a structured design framework and embracing modern development practices.
Blog

Finacle Conclave 2025 Insights: An Evolving Legacy Shaping The Future Of Banking

Aurelie L'Hostis November 4, 2025
Over two immersive days, this year's event underscored both the urgency and the opportunity for banks to evolve boldly in the face of rapid disruption.
Blog

Predictions 2026: How Financial Services Can Thrive Amid AI Disruption

Aurelie L'Hostis October 30, 2025
For financial institutions, lingering trust concerns, regulatory constraints, and the relentless pace of innovation loom large. The question isn’t whether to adapt — it’s how fast and how boldly they can pivot to thrive in a zero-click, machine-driven future.
Blog

Is Agentic Commerce A Thing?

Emily Pfeiffer October 16, 2025
Learn what agentic commerce means and how it impacts commerce experiences for customers today.
Blog

European Banks Have Room To Grow — And Leaders To Learn From

Aurelie L'Hostis September 24, 2025
Forrester’s Total Experience Score shows that many European banks aren’t delivering on brand promises. Explore which banks lead in customer and brand experience.
Blog

How Financial Services Firms Align Business And Technology Strategies In 2025

Aurelie L'Hostis September 19, 2025
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
Blog

Adaptive Mobile Banking: Forrester’s 2025 European Insights

Aurelie L'Hostis September 12, 2025
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis July 30, 2025
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
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