Blog
“The only simplicity for which I would give a straw is that which is on the other side of the complex.” — Oliver Wendell Holmes Jr.* At Forrester, we’ve periodically debated the meaning of the word “platform,” and it’s been challenging. Common ground has eluded those who cover ecosystems such as Amazon and Salesforce versus […]
Blog
In under two months of 2025, organizations face a battery of changing regulations, new tariffs, and economic uncertainty … all while trying to stay competitive, remain resilient, and execute on their AI strategy. Here’s the good news: How well your organization deals with risk, crisis, and operations opportunity will largely depend on … you guessed […]
Blog
In what was billed as a surprise announcement, Apple today introduced the newest member of the Apple family: the iPhone 16e.
Blog
Design leaders should answer 12 questions to ensure that their teams are using generative AI responsibly.
Blog
Find out why Forrester is pivoting away from the term Zero Trust edge (ZTE) in favor of the term secure access service edge (SASE).
Blog
The requirement to place red warning triangles in front of broken-down vehicles is slowing the rollout of autonomous trucks in America, highlighting a broader set of challenges with automation.
Podcast
In this episode of the CX Cast, Forrester Senior Analyst Colleen Fazio shares the findings of her report, The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024. We talk about the importance of vendor services to help CX leaders leverage increasingly complex platforms, how to think about your organizational readiness, and the promise of GenAI.
Blog
Adopting this approach can come with advantages, including more flexible planning, greater business alignment, and more flexibility and adaptability. Learn which factors will impact its effectiveness.
Blog
Maximize loyalty program effectiveness with a balanced mix of transactional benefits that offer monetary value and nontransactional benefits that spark more emotional connections.
Blog
Though “AI PMs” might ultimately go the way of "internet product manager" from the early days of the web, it's clear that there is a demand for individuals with traditional product management skills and AI-specific expertise. Here we look at the key proficiencies being sought.
Blog
AI agents have a promising future as innovative coworkers, and their presence is already being felt despite the inflated hype and current limitations.
Blog
In this two-part blog series, Principal Analysts Anthony McPartlin and Seth Marrs debate the idea of AI agents as coworkers. Here, Anthony takes a skeptical perspective, while in his blog, Seth (ever the optimist) makes his case for a more positive view of AI agents. An ad campaign has been running on bus shelters across […]
Blog
The 2024 CrowdStrike software incident reinforced the importance of three key pillars for crisis communications. While CrowdStrike CEO George Kurtz issued a specific, fact-based statement within hours of learning that there was a major outage caused by a bad software update, he faced criticism for not immediately offering an apology. Crises are never convenient and […]
Blog
This week, Forrester published Introducing The B2B Sales Communications Rules Engine. This new model is designed to help revenue enablement teams better filter all the incoming requests, demands, and downright “noise” that well-meaning colleagues aim at sales and other customer-facing personas. Most sales-adjacent functions such as portfolio marketing and revenue operations, as well as supporting […]
Blog
Every time you turn around, it looks like someone is taking a shot at customer success (CS). Whether at last year’s SaaStr or elsewhere, more voices have been calling for new approaches to CS — ones that transform CS from cost center to tool for growth. While it’s still early to plan a funeral, CS […]
Blog
Learn how using an integrated campaign framework delivers greater efficiency and impact. And get a preview of how Workday used the Forrester Campaign Framework to improve and accelerate business outcomes.
Blog
Process is not merely a conduit for efficiency; it’s the backbone for converting strategy into results. Without a robust process in place, reaching your goals becomes almost impossible. Learn a four-step method to turning process into a powerful execution tool.
Blog
MITRE released its latest Enterprise MITRE ATT&CK Evaluations in December of 2024. At that time, we published a blog with a quick overview of the results. Today, we’re excited to announce that we have released three new pieces of research about this round of evaluations.
Blog
Fly, Eagles, fly! I normally prefer competitive Super Bowl games, but this Eagles fan was perfectly happy with a massacre this year. And also — there were ads!
Podcast
In this episode of the CX Cast, Chris Lipman, Chief Customer Officer at E&, returns to discuss the innovative approach E& takes toward CX improvement through their “CX Change Factory.” We discuss: How does E& identify and prioritize CX issues for resolution? What role does the “CX Change Factory” play in improving E&’s CX? […]
