Blog
The International Air Transport Association (IATA) — the trade association for world airlines, representing over 330 airlines and over 80% of global air traffic — announced a new framework and plans for using decentralized digital identity (DDID) to provide end-to-end travel experiences for domestic and international passengers. The experience includes check-in, immigration/border controls, and boarding. […]
Podcast
This is the first in a 4-episode deep-dive on journey mapping with our journey mapping expert, Joana de Quintanilha. In this episode, Joana gives an overview of the journey mapping effort, from scoping through to improving the customer experience itself.
Blog
Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance.
Blog
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
Blog
Read this blog for revenue operations hot topics from the ever-popular analyst sessions at this year’s Forrester B2B Summit EMEA.
Blog
I am excited to announce The Forrester Wave™: Sell-Side Platforms, Q4 2024. This is the first Forrester Wave of the sell-side platform (SSP) provider category since 2014, and a great deal has changed in those 10 years. In 2014, ad exchanges and SSPs converged, but mobile and video advertising remained siloed from display advertising — […]
Blog
While API discovery and policy enforcement have gained traction, it's time for companies to elevate their approach to API security maturity. Learn how to get started in this preview of a new report.
Blog
Learn how the Forrester Sales Compensation Design And Management Model and a new landscape report can help evaluate sale performance management platforms.
Blog
A few years ago, global B2B technology and services company Fujitsu’s European division decided it was time to double down on CX as a strategic imperative. Learn how Fujitsu did it and what the results were in this post.
Blog
Relying on outside standards bodies to guide your brand's safety is inadvisable in today's market. Brands must begin charting their own path for brand safety. It’s time for brands to get brand smart. Learn three key hallmarks of a brand smart approach in this preview of a new report.
Blog
German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester’s clients in manufacturing and beyond.
Blog
Get five key takeaways from Forrester's recent review of mobile banking apps in North America in this preview of a new report.
Blog
Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada. As part of our annual Customer Experience Benchmark Survey, we surveyed 98,363 consumers in the United States and 43,324 Canadian consumers, asking about their likelihood to recommend brands they interacted with in the past 12 months as a measure […]
Blog
By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.
Blog
One of the most strategic, and costly, business applications is enterprise resource planning (ERP) software. ERP is critical to an organization, underpinning functions such as finance and business operations. Organizations should strive for a modern ERP solution, but modernizing ERP is often a costly and time-consuming process.
Blog
Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.
Blog
For years, enterprises have approached digital employee experience (DEX) initiatives in silos — IT is doing one thing, HR another, and the business something totally different — all of which has made it difficult for organizations to successfully drive DEX outcomes for employees.
Podcast
We continue our series on Prudential’s CX transformation by interviewing John Sciacchitano, VP, Head of Journey Management. He describes a framework of journey management that's sensitive to stakeholder and customer mindsets.
Blog
This year’s HLTH conference embraced the theme of “Be Bold.” Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.
Blog
Three application security technologies are key for retailers to adopt before the holiday season.
