Bobby Cameron

To deliver the next wave of business growth, leaders need superior and relentless alignment to achieve high-performance IT.

Forrester’s Technology & Innovation North America Forum in Austin, Texas is fast approaching (September 10–12). If you, like us, are feeling restless to begin learning how technology is powering growth through our world-class program, we have just the thing for you to get started a bit early! To kick off the T&I experience early, we […]

Learn how our award winner, Falabella, and finalist Harvard Business School drive customer-obsessed transformation with their technology strategies.

Clear differences in business and technology priorities separate modern and future fit HCOs from the rest of the traditional pack.

Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy. Tech organizations fall into three tech strategy buckets: Traditional tech orgs are driven by cost, act as order-takers, and typically follow waterfall methodologies; modern tech orgs evolve to […]

Happy holidays from the DevOps theme team! Our merry band of Forrester analysts covering enterprise architecture, infrastructure, application development, application security, and technology strategy meets periodically to share research, debate trends, and dive into breaking news. What are a few of the trends and themes that have caught our attention this year? Let’s dive in […]

"The State Of Future Fit Technology Strategy, 2022" identifies the three adaptive behaviors that future fit organizations emphasize.

We are happy to announce the publication of a collection of data snapshots on senior technology decision-makers’ attitudes and behaviors around being future fit. Forrester defines future fit tech strategy as “an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations.” In fact, […]

Read how the technology organizations in these three companies have driven customer-obsessed transformation.

Transitioning to a future fit technology strategy can increase the value your technology organization delivers. Find out how in this blog post.

In planning our new Forrester Decisions service, Forrester interviewed many tech execs like you to discover your greatest priorities. You told us that “demonstrating the business value of technology” is a major challenge and focus. But as we chewed on this input, we recognized that “demonstrating” is a rearview-mirror approach. In fact, our ongoing research […]

Struggling to achieve breakthrough levels of innovation? VP, Principal Analyst Ted Schadler explains how to maximize creativity through co-innovation with partners.

Learn the three hallmarks of the most customer-obsessed technology executives.

As firms emerge from the coronavirus pandemic, they need to realign tech spending to match post-pandemic priorities. Here are some tools and insight that can help.

To achieve superior customer experiences, CX leaders and CIOs must collaborate. Learn why.

Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]

Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]

CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]

Many firms have used Forrester’s principles of customer obsession to guide their business and IT transformation journey, striving to be customer-led, insights-driven, fast, and connected. But in their pursuit, most firms fall short when it comes to organizational change. Rather than undertake a full organizational design exercise, firms are adopting tactical change, creating agile delivery […]