Brandon Purcell

The new executive order calls for a “societywide effort” from government, the private sector, academia, and civil society to address eight AI priorities.

You can’t afford to sit back and wait on the opportunities in AI. But you can’t afford to deploy misaligned systems either. What do you do? Learn how to Align By Design.

Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]

For business leaders looking to create transparency in their AI models, explainable AI technologies have emerged as a solution to engender stakeholder trust. Learn more about them in this post.

What are four of the most impactful uses of AI in recent years? Find out in this AI Appreciation Day blog.

Our new report, Rev Your Recommendation Engines With New Techniques, breaks down four recommendation methods. Get a preview here.

Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.

Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.

Meta announced its plans to ensure fairness in how it distributes ads for housing as part of a settlement with the US DOJ. But ensuring fairness in AI will remain a challenge. Learn more.

The future of experiences will be driven by analytics, and many of them will be anticipatory.

With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.

AI can deliver value, but getting it right is a challenge. We’ve seen AI deployed successfully, like the program that discovered 20,000 undeclared pools, and less successfully, like the computer-generated rapper that was dropped by its record label over racist stereotypes. To apply AI successfully, you not only need to get the data and modeling […]

Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.

Obtenez une analyse détaillée de la roadmap pour une intelligence artificielle responsable récemment publiée par la Business Roundtable.

Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.

Get a detailed analysis of the Business Roundtable's recently published Roadmap for Responsible Artificial Intelligence.

The value of responsible AI is clear. The pathway to it ... not so much. Discover how to operationalize responsible AI.

Facebook's recently announced its decision to no longer use facial recognition in its platform. What does that mean for the long-term?

A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.