Brandon Purcell
VP, Principal Analyst

Author Insights
Blog
Use Biden’s Executive Order To Jump-Start Your Responsible AI Practice
Whether your organization is preparing for impending regulation or trying to bridge the AI trust gap with customers and employees, the executive order can help you prioritize your efforts. Here are four responsible AI practices to begin implementing now.
Blog
Biden’s Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk
The new executive order calls for a “societywide effort” from government, the private sector, academia, and civil society to address eight AI priorities.
Blog
Align AI By Design (Or Risk Decline)
You can’t afford to sit back and wait on the opportunities in AI. But you can’t afford to deploy misaligned systems either. What do you do? Learn how to Align By Design.
Blog
Do You Understand GenAI? You Need To, Especially If You’re A CX Leader
Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]
Blog
Explainability Is Necessary For AI’s Success
For business leaders looking to create transparency in their AI models, explainable AI technologies have emerged as a solution to engender stakeholder trust. Learn more about them in this post.
Blog
Harness The Power Of AI For Good
What are four of the most impactful uses of AI in recent years? Find out in this AI Appreciation Day blog.
Blog
Recommended Recommenders
Our new report, Rev Your Recommendation Engines With New Techniques, breaks down four recommendation methods. Get a preview here.
Blog
When Profits And Principles Collide, Everyone Loses
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.
Blog
NIST AI Risk Management Framework 1.0 — What It Means For Enterprises
Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.
Blog
Advertisers Beware: Facebook’s First Foray Into Fairness Is Flawed
Meta announced its plans to ensure fairness in how it distributes ads for housing as part of a settlement with the US DOJ. But ensuring fairness in AI will remain a challenge. Learn more.
Blog
Anticipate Your Customers’ Next Best Experiences
The future of experiences will be driven by analytics, and many of them will be anticipatory.
Blog
Bridge The Trust Gap Between AI And Impact
With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.
Blog
Get AI Right With AI Service Providers
AI can deliver value, but getting it right is a challenge. We’ve seen AI deployed successfully, like the program that discovered 20,000 undeclared pools, and less successfully, like the computer-generated rapper that was dropped by its record label over racist stereotypes. To apply AI successfully, you not only need to get the data and modeling […]
Blog
Business Roundtable: Roadmap für verantwortungsvolle KI
Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.
Blog
Comprendre La Roadmap De La Business Roundtable Pour Une IA Responsable
Obtenez une analyse détaillée de la roadmap pour une intelligence artificielle responsable récemment publiée par la Business Roundtable.
Blog
Solve Customer Mysteries With Quantitative And Qualitative Investigation
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
Blog
Navigating The Business Roundtable’s Roadmap For Responsible AI
Get a detailed analysis of the Business Roundtable's recently published Roadmap for Responsible Artificial Intelligence.
Blog
Fairness Is In The AI Of The Beholder
The value of responsible AI is clear. The pathway to it ... not so much. Discover how to operationalize responsible AI.
Blog
Facebook Shuts Down Face Recognition System On Its Platform
Facebook's recently announced its decision to no longer use facial recognition in its platform. What does that mean for the long-term?
Blog
Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.
More posts