Build an insights-driven org
When Goofy Kicks Donald Duck, Your Company Loses
I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data…
Latest Posts By Brandon
The Ethics of AI: Don’t Build Racist Models
It seems that almost every week these days, there is a news item about the dangerous potential for artificial intelligence to discriminate against groups of…
March 1, 2018
Build an insights-driven org
Benchmark Yourself, Then Find The Help You Need
With the passing of the autumnal equinox, it’s time to rake leaves, sip pumpkin spiced lattes, and take stock of the summer’s activities. For most…
September 25, 2017
Build an insights-driven org
The Beginning Of A New Age For AI
These days it seems like you can't open a newspaper (ok, web browser) without coming across an article on artificial intelligence. Well publicized breakthroughs like…
January 18, 2017
Build an insights-driven org
Fighting FOMO: Join The Customer Analytics Party
The first U.S. presidential debate was the most watched in history, with 84 million people tuning in. Sure, many…
November 2, 2016
Build an insights-driven org
Benchmark Your Customer Analytics Maturity
Customer insights professionals consistently ask me what other companies are doing to turn their customer data into actionable insights. To answer this question, Forrester partnered…
July 20, 2016
Build an insights-driven org
What Should I Order? A Tasting Menu Of Customer Analytics Techniques
The primary objective of customer analytics is to transform data into valuable insights that impact organizational goals. With an abundance of organizational goals, petabytes of…
April 8, 2016
Build an insights-driven org
The “Quantent” Quandary
Last week, I had the opportunity to attend a teleconference highlighting IBM Watson’s success stories over the past year. Most of them are under NDA,…
March 21, 2016
Build an insights-driven org
Hot Off The Press – The Forrester Wave™: Customer Analytics Solutions, Q1 2016
We have all this valuable data about our customers, but we need to make better use of it. This is the most common theme I…
March 7, 2016
Build an insights-driven org
Welcome to my customer analytics blog!
Greetings! My name is Brandon Purcell and I am the new Senior Analyst serving Customer Insights professionals at Forrester. I will cover customer…