Brian Hopkins

VP, Principal Analyst

Forrester Bio

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Blog

Insights-Driven Businesses Have Different DNA

Brian Hopkins October 19, 2017
Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. In their early days , their struggles to achieve true customer understanding led to poor digital experiences for its sellers and the failure to accurately capture customer preferences. Etsy turned this around by building out […]
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Blog

Move Big Data To The Public Cloud With An Insight PaaS

Brian Hopkins August 8, 2017
In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]
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Blog

Hortonworks Eats IBM — And Loves It

Brian Hopkins June 13, 2017
Big announcement at Dataworks today — IBM is transitioning Big Insights into a partnership with Hortonworks. This seems not unexpected and only mildly interesting until you think deeply about it. Then it hits you: Hortonworks, after digesting Microsoft, is now eating IBM. It’s a total reversal from the past, when big fish like IBM would […]
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Blog

Why Open Source Is Really Disrupting Enterprise Software

Brian Hopkins June 13, 2017
I had an epiphany today about a major reason open source is disrupting enterprise software. This is perhaps one of those things that you have heard so much, you've gone numb to it. All the big giants are still alive and kicking, however; so is this really happening? The answer is yes, however the mechanics […]
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Why You Are Getting Disrupted

Brian Hopkins May 9, 2017
The overriding theme of every disruption story I’ve ever heard is that firms thought they had more time than they did. So, I’ve been pondering the why. We can see disruption happening all around us, but why is it so difficult to get out in front of it? Then I slogged my way through Ray […]
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Blog

The Cloud Is Disrupting Hadoop

Brian Hopkins March 1, 2017
Forrester has seen unprecedented adoption of Hadoop in the last three years. We estimate that firms will spend $800 million in Hadoop software and related services in 2017. Not surprisingly, Hadoop vendors have capitalized on this — Cloudera, Hortonworks, and MapR have gone from a “Who?” to “household” brands in the same period of time. […]
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Blog

I’m Starting An Insight Platforms-as-a-service Wave – Who Should Be Included?

Brian Hopkins February 7, 2017
Technology buyers have made it clear to us they want platforms for building data analytics applications. I call these insight platforms, and they were the No. 1 emerging technology of interest for enterprise architects in 2016.  Understanding why is easy — insight platforms provide a common toolset and a place to run what you have […]
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Blog

Want To Create Action From Big Data? Look At Enterprise Insight Platform Suites

Brian Hopkins December 7, 2016
By now firms are deep into their big data investments — and frustrated. Too many new and rapidly evolving technologies are built on an open source and named after a bunch of zoo animals. The term insight platform has struck a chord with technology buyers exactly because it offers a path out of this mess. […]
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Blog

Emerging Technologies To Power Your Systems Of Insight

Brian Hopkins October 10, 2016
In 2014, I recognized something was a bit off with all the big data excitement and I started interviewing companies to get to the bottom of it. In 2015, Ted Schadler and I published the first of my ideas in the report Digital Insights Are The New Currency Of Business. In that report, we pointed […]
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Blog

Forrester’s Top Emerging Technologies To Watch: 2017-2021

Brian Hopkins September 14, 2016
Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels. In 2016, Hadoop turned 10, the cloud has been around even longer, […]
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Blog

Tame The Beast: Forrester’s Insight Platform Vendor Landscape

Brian Hopkins August 9, 2016
The mix of analysts who showed up to a recent Cambridge Semantics briefing illustrates a big problem data and analytics technology buyers have – too many data and analytics solutions and a ton of overlap. For example, of the five analysts who came: One saw Cambridge Semantics as a text analytics tool — and that […]
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Blog

Insights-Driven Businesses Are Stealing Your Customers

Brian Hopkins July 28, 2016
Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customers' data to know them inside-out? Are customers flocking to you because you are driving every engagement […]
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Blog

Insight Platforms Have Arrived

Brian Hopkins May 3, 2016
Are you lost in a confusing soup of vendor-speak about what their data analytics stack actually offers? Big data, data platforms, advanced analytics, data lakes, real-time everything, streaming, the IoT, customer analytics, digital intelligence, real-time interaction, customer decision hubs, new-stuff-as-a-service, the list goes on. Recognize the convergence happening as vendors evolve their technologies from doing […]
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Blog

Think You Want To Be “Data-Driven”? Insight Is The New Data

Brian Hopkins March 9, 2016
It’s been awhile since I’ve blogged; not because I’ve had nothing to say, but rather because I’ve been busy with my colleagues Ted Schadler, James McCormick, and Holger Kisker working on a new line of research. We wanted to examine the fact that business satisfaction with analytics went down 21% between 2014 and 2015, despite […]
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Blog

Forrester’s 2016 Predictions: Turn Data Into Insight And Action

Brian Hopkins November 9, 2015
Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data — and more cheaply. But consider that only 29% of architects say their firms are good at connecting analytics results to […]
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IBM And Teradata — A Tale Of Two Vendors’ Struggle With Disruption

Brian Hopkins November 3, 2015
I said that 2015 would be a tough year for enterprise data and analytics vendors in my spring report, "Brief: Turning Big Data Into Business Insights, 2015." I thought two things would happen. First, open source would drag on vendors’ revenues as demand for big expensive products declined. Second, the cloud would create revenue headaches. […]
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Blog

The Top Technology Trends To Watch: 2016 To 2018

Brian Hopkins September 9, 2015
Enterprise architects face more exciting — and greater — challenges as the age of the customer takes off. But technology invention, innovation, and spending are notoriously cyclical. In fact, our first tech trends report in 2009 predicted a boom cycle through 2016. And we have seen this — with social, mobile, cloud, analytics, and big […]
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Blog

Think A Data Lake Is THE Answer? Think Again. Here Comes Elastic Analytics

Brian Hopkins July 27, 2015
Enterprise architects, are you mired in a tangled web of data marts while your business pursues customer engagement without you? If you think a Hadoop-centric architecture is going to save the day, you may need to rethink. Your customers expect you to create systems of insight to deliver win-win engagement in real time. I’m seeing […]
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Blog

“Big Data” Has Lost Its Zing – Businesses Want Insight And Action

Brian Hopkins June 27, 2015
I saw it coming last year. Big data isn’t what it used to be. Not because firms are disillusioned with the technology, but rather because the term is no longer helpful. With nearly two-thirds of firms having implemented or planning to implement some big data capability by the end of 2015, the wave has definitely […]
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Blog

A Travel Nightmare: How To Ignore Data, Remain Clueless, And Anger Your Customers

Brian Hopkins June 18, 2015
Firms are blowing opportunities to engender their customers’ lifelong loyalty. Here’s an example from my own recent experience: As an analyst, I fly 100,000-plus miles with a preferred airline every year, and I’m a mobile mind-shifted consumer; therefore, I have made some assumptions that have led to an expectation. Assumption — weather delays are not […]
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