Brian Hopkins

VP, Principal Analyst

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Technology Innovation: It's Time For CIOs To Step Up Their Game

Brian Hopkins July 3, 2018
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]
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Video

Who Should Care About Quantum Computing?

Brian Hopkins May 17, 2018
The media has been all over quantum computing for a few years now, creating muddy waters for our clients as they try to understand this conceptually difficult emerging technology. I’ve been tracking quantum computers for about five years, but I’ve kept it off the research radar because I thought it was outside the “Should clients care?” […]
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Blog

Forrester Startup Spotlight 2018 No. 1: AI, Edge, And Privacy

Brian Hopkins April 9, 2018
I take dozens of briefings a quarter from vendors trying to snag my attention. Frankly most don’t. In this new blog series, Forrester Startup Spotlight, we will highlight interesting technology startups that do. These up and comers exemplify trends we identified in The Top 10 Technology Trends to Watch: 2018 To 2020. Check out my blog postabout […]
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The Top Technology Trends To Watch: 2018-2020

Brian Hopkins October 23, 2017
I’m excited to announce we just published our 2017 edition of Forrester’s top technology trends to watch. This report continues to be one of our most popular reports, and I’m privileged to lead it every other year. This  report was our biggest collaboration ever; we included four co-authors and dozens of analysts contributed. It highlights […]
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Blog

Insights-Driven Businesses Have Different DNA

Brian Hopkins October 19, 2017
Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. In their early days , their struggles to achieve true customer understanding led to poor digital experiences for its sellers and the failure to accurately capture customer preferences. Etsy turned this around by building out […]
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Blog

Move Big Data To The Public Cloud With An Insight PaaS

Brian Hopkins August 8, 2017
In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]
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Blog

Hortonworks Eats IBM — And Loves It

Brian Hopkins June 13, 2017
Big announcement at Dataworks today — IBM is transitioning Big Insights into a partnership with Hortonworks. This seems not unexpected and only mildly interesting until you think deeply about it. Then it hits you: Hortonworks, after digesting Microsoft, is now eating IBM. It’s a total reversal from the past, when big fish like IBM would […]
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Blog

Why Open Source Is Really Disrupting Enterprise Software

Brian Hopkins June 13, 2017
I had an epiphany today about a major reason open source is disrupting enterprise software. This is perhaps one of those things that you have heard so much, you've gone numb to it. All the big giants are still alive and kicking, however; so is this really happening? The answer is yes, however the mechanics […]
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Blog

Why You Are Getting Disrupted

Brian Hopkins May 9, 2017
The overriding theme of every disruption story I’ve ever heard is that firms thought they had more time than they did. So, I’ve been pondering the why. We can see disruption happening all around us, but why is it so difficult to get out in front of it? Then I slogged my way through Ray […]
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Blog

The Cloud Is Disrupting Hadoop

Brian Hopkins March 1, 2017
Forrester has seen unprecedented adoption of Hadoop in the last three years. We estimate that firms will spend $800 million in Hadoop software and related services in 2017. Not surprisingly, Hadoop vendors have capitalized on this — Cloudera, Hortonworks, and MapR have gone from a “Who?” to “household” brands in the same period of time. […]
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Blog

I’m Starting An Insight Platforms-as-a-service Wave – Who Should Be Included?

Brian Hopkins February 7, 2017
Technology buyers have made it clear to us they want platforms for building data analytics applications. I call these insight platforms, and they were the No. 1 emerging technology of interest for enterprise architects in 2016.  Understanding why is easy — insight platforms provide a common toolset and a place to run what you have […]
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Blog

Want To Create Action From Big Data? Look At Enterprise Insight Platform Suites

Brian Hopkins December 7, 2016
By now firms are deep into their big data investments — and frustrated. Too many new and rapidly evolving technologies are built on an open source and named after a bunch of zoo animals. The term insight platform has struck a chord with technology buyers exactly because it offers a path out of this mess. […]
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Blog

Emerging Technologies To Power Your Systems Of Insight

Brian Hopkins October 10, 2016
In 2014, I recognized something was a bit off with all the big data excitement and I started interviewing companies to get to the bottom of it. In 2015, Ted Schadler and I published the first of my ideas in the report Digital Insights Are The New Currency Of Business. In that report, we pointed […]
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Blog

Forrester’s Top Emerging Technologies To Watch: 2017-2021

Brian Hopkins September 14, 2016
Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape. Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels. In 2016, Hadoop turned 10, the cloud has been around even longer, […]
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Blog

Tame The Beast: Forrester’s Insight Platform Vendor Landscape

Brian Hopkins August 9, 2016
The mix of analysts who showed up to a recent Cambridge Semantics briefing illustrates a big problem data and analytics technology buyers have – too many data and analytics solutions and a ton of overlap. For example, of the five analysts who came: One saw Cambridge Semantics as a text analytics tool — and that […]
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Blog

Insights-Driven Businesses Are Stealing Your Customers

Brian Hopkins July 28, 2016
Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customers' data to know them inside-out? Are customers flocking to you because you are driving every engagement […]
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Blog

Insight Platforms Have Arrived

Brian Hopkins May 3, 2016
Are you lost in a confusing soup of vendor-speak about what their data analytics stack actually offers? Big data, data platforms, advanced analytics, data lakes, real-time everything, streaming, the IoT, customer analytics, digital intelligence, real-time interaction, customer decision hubs, new-stuff-as-a-service, the list goes on. Recognize the convergence happening as vendors evolve their technologies from doing […]
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Blog

Think You Want To Be “Data-Driven”? Insight Is The New Data

Brian Hopkins March 9, 2016
It’s been awhile since I’ve blogged; not because I’ve had nothing to say, but rather because I’ve been busy with my colleagues Ted Schadler, James McCormick, and Holger Kisker working on a new line of research. We wanted to examine the fact that business satisfaction with analytics went down 21% between 2014 and 2015, despite […]
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Blog

Forrester’s 2016 Predictions: Turn Data Into Insight And Action

Brian Hopkins November 9, 2015
Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data — and more cheaply. But consider that only 29% of architects say their firms are good at connecting analytics results to […]
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Blog

IBM And Teradata — A Tale Of Two Vendors’ Struggle With Disruption

Brian Hopkins November 3, 2015
I said that 2015 would be a tough year for enterprise data and analytics vendors in my spring report, "Brief: Turning Big Data Into Business Insights, 2015." I thought two things would happen. First, open source would drag on vendors’ revenues as demand for big expensive products declined. Second, the cloud would create revenue headaches. […]
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