Blog
I look forward attending the AI Action Summit in Paris, France, next week. After the two previous summits hosted respectively at Bletchley Park in the UK (November 2023) and in Seoul the Republic of Korea (May 2024), French President Macron has decided to host a new AI Summit co-chaired with India in on February 10th […]
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Read key insights from our research on how genAI is transforming commerce search solutions.
Blog
Managed detection and response (MDR) — without a doubt — has successfully claimed the crown of all managed security services for making and keeping clients happy. Clients are far happier with MDR services than they ever were with legacy managed security service provider (MSSP)-style security services. MDR vendors have higher customer retention, wallet retention, growth, […]
Blog
“Strategy without tactics is the slowest path to victory. Tactics without strategy is that noise you hear right before defeat.” — Sun Tzu, The Art of War Customer success (CS) practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite […]
Blog
Yes, really! Paint is downright useful now. Like many, I’ve been using generative AI (genAI) systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability. The concept is straightforward: You can doodle using Paint, describe what you want, and genAI will create an image to your specifications. I can’t […]
Blog
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
Blog
Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.
Podcast
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Forrester analysts Arielle Trzcinski and Shannon Germain Farraher team up with host Martin Gill to dive into Forrester’s 2025 healthcare predictions.
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Generative AI isn’t just creating captivating visuals; it’s changing how businesses scale creativity, engage audiences, and develop entirely new products. Learn the benefits and risks of using genAI for visual content.
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Spending on connected television (CTV) advertising is forecast to increase 13.8% in 2025. But is CTV a good fit for B2B advertising? Learn the advantages and disadvantages to CTV advertising in this post.
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Accessibility is still vital for businesses despite recent federal actions.
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In 2024, trust in health insurers hit a three-year low, with just 56% of consumers saying that they trust their health insurer to do what's in their best interest. Regain consumer trust by taking these actions.
Blog
IBM has had a very busy and prolific acquisition season. It acquired two Oracle consulting firms within the last five months. Applications Software Technology LLC (AST) On January 16, IBM announced its intent to acquire AST, a global Oracle consultancy. This strengthens its state, local, and education (SLED) presence, as AST specializes in delivering Oracle […]
Blog
The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that, this year, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices. Further for manufacturing, Forrester’s report, Embrace The Circular Economy To […]
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On January 29, Google announced the wide launch of its Meridian open-source marketing mix modeling (MMM) solution, available through GitHub. Cue a flurry of LinkedIn takes speculating about the future of the marketing measurement and optimization (MMO) solutions market. By providing an open-source Bayesian option, Google brings the industry-standard methodology to the masses (Meta’s Robyn […]
Blog
As reported by several media outlets and confirmed by SAP CEO Christian Klein during its Q4 2024 earnings call, SAP will offer an additional three years of support for some on-premises ERP (enterprise resource planning) customers beyond the existing extended maintenance support of 2030. This news came as a surprise for many ERP customers globally […]
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SAP reported better-than-expected Q4 2024 financial results and raised its full-year operating profit forecast as demand for artificial intelligence systems continues. On top of beating expectations, SAP said that it now expects 2025 operating profit to be between €10.3 billion and €10.6 billion, above previous estimates of approximately €10 billion. Its current cloud backlog of […]
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Forrester’s Jitender Miglani summarizes key takeaways from the latest Europe-5 retail forecast.
Blog
The enterprise content management market has undergone a significant transformation driven by new AI and cloud capabilities. Learn three key trends about the market in this preview of our latest Forrester Wave™ evaluation.
Blog
The secret to recurring revenue marketing success is to reimagine marketing’s work through the lens of its interactions with five key stakeholder groups. Learn what those groups are and how to get started in this preview of a new report.
