Blog
With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top? Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024, provided a list of 17 initiatives, and we asked respondents (127 US B2C marketing executives) to select up to three. Read on for the top […]
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Scaleway hosted its third ai-PULSE event on AI and cloud sustainability and sovereignty. Key discussions included the environmental impact of AI, the need for nuclear power, and digital sovereignty in AI deployments.
Blog
Many of you will have noticed that I have moved back into an analyst role over the last few weeks. I had an immensely rewarding time working in the European research management team with a talented group of analysts on our European tech research coverage, whom I’m incredibly thankful to for their hard work and […]
Blog
What can retailers and brands expect this holiday season? Find out in this preview of our newly released holiday season forecast.
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Learn how the Forrester Continuous Risk Management Model can replace outdated risk management methods in this preview of a session at the upcoming Security & Risk Summit.
Blog
The Forrester Wave™: Point-Of-Service Solutions, Q4 2024, is now live!
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Most organizations lack one of the most critical elements of an accessibility program: direct feedback from people with disabilities. If you’re leading accessibility work, learn the benefits of collaborating with with your organization’s voice-of-the-customer (VoC) team.
Blog
Cybersecurity platform provider CrowdStrike announced plans to acquire Adaptive Shield, a SaaS security posture management (SSPM) vendor. Some sources reported the purchase price to be around $300 million. If that purchase price is accurate, based on Forrester’s estimates of Adaptive Shield’s current revenue, that price represents an approximately 12–15x revenue multiplier and 6 times more […]
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AI-powered enterprises will “build” software instead of “buy” it — and many applications in enterprise portfolios will consolidate onto low-code AppGen platforms.
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Tech leaders are being asked to do more with fewer resources available, which makes cultivating the right skills in the workforce essential. The implementation of generative AI (genAI) potentially brings productivity gains but is also a point of concern, with employees experiencing what one chief product officer at a tech workforce development company calls an […]
Blog
The seasons are changing, Christmas catalogs are arriving, the clocks have shifted back an hour (in some countries) … yes, the new year is coming. While we don’t advocate for closing the books on 2024 yet (it’s only November, after all!), now is a great opportunity to consider what’s in store for next year. On […]
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Marketers are ready to move beyond choosing between full-service media generalists and channel specialists. Insights from the newly published Forrester Wave™ evaluation on media management services shed light on what to look for when evaluating your current agency or looking for a provider.
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The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending.
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When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot.
Blog
Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing jobs was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.
Podcast
This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common challenges and best practices.
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If you’re looking to implement a new program or fine-tune your existing brand measurement, we have both bad news and good news for you. Learn what it is and how Forrester's new landscape can help.
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To support pipeline deals, B2B marketers need to change their approach in fundamental ways. Discover three critical steps they must take.
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Learn more about what is driving AI readiness and adoption in frontline marketing in this preview of a new report.
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Once you’ve gathered the input needed to create an annual marketing plan, the next step is to define the plan’s components. Learn how, step by step.
