Featured Blogs

In our latest research, The Top Emerging Technologies for Public Sector and Government, 2025, we identify eleven technologies that will shape the next decade of government transformation.

SAP Sapphire 2025 featured a flood of updates, from partnerships with Palantir and Perplexity to sweeping changes in pricing and packaging. But the real story was SAP’s repositioning of AI as the enterprise operating system. Learn more in this SAP Sapphire 2025 review.

Forrester is delighted to begin accepting nominations for the Data & AI Impact Award. This prestigious award recognizes enterprise data and AI initiatives that drive effective decision-making for business outcomes. As AI emerges from experimentation to production-ready enterprise systems that transform organizations, the role of data and technology to deliver on the AI promise has […]

The big question at Red Hat Summit 2025: Will customers continue to embrace more complexity in exchange for openness and flexibility? Get five key points coming out of the event.

Windows 11 introduces a new security feature that separates admin and user roles, bringing a sudolike experience to the desktop.

Selecting a public cloud platform is no longer just about technical fit — it’s about strategic alignment. Learn three key strategic differentiators that should guide final decisions in this preview of our new report Buyer’s Guide: Public Cloud Platforms, 2025.

How can CX leaders cut through the noise and find the right solutions for their organizations? My latest reports propose Forrester’s Function-First Tech Buying Framework as the solution for vendor selection.

Find out what Zscaler's acquisition of Red Canary could mean for the cybersecurity market as a whole as well as for security leaders and their teams.

Product-led sales (PLS) combines product-led growth and sales-led strategies to help B2B buyers discover, evaluate, and commit to offerings through self-service. Success requires strong alignment across product, marketing, and sales; robust data analytics; and a cultural shift toward product-assisted selling.

CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.

The extended deadline to submit your nominations for the APAC region is Monday, June 9. Learn more about how to apply and what makes a strong application in this blog.

Despite well-defined hierarchies and formal reporting structures, many companies struggle with silos, bottlenecks, and suboptimal performance. Learn three key approaches that can help.

Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.

How can you prepare your employees to become adaptable learners who quickly embrace and master each new wave of technology change? Forrester's technology change quotient (TCQ) can help. Find out what TCQ is and how you can leverage it in this post.

This week, Principal Analyst Max Ball joins to explain the history and current state of AI in the contact center. Max highlights the immediate improvements brought on by AI and outlines areas where AI still has far to go. We also touch on the challenges faced by human agents and the confusion around terminology like "agentic" and "agents."

The Legacy of IT Service Management Is Holding You Back For more than twenty years, IT Service Management (ITSM) has served as the operational backbone for managing incidents, problems, and changes. Yet in 2025, the complexity of enterprise IT environments has outpaced the frameworks and processes once deemed cutting-edge. Despite improvements in incident response, asset […]

The United Arab Emirates is ahead of the game when it comes to digital payments.

No one can deny the impact that AI is having on software development … and we are just getting started. Generative AI has already made a tremendous splash, and new AI agent technologies hold promise. These will take AI to a new level and deliver complete, autonomous capabilities for creating, testing, and delivering applications. There’s just too much innovation happening all at once to be casually monitoring this market — I need to be all in.

Over the past year, B2B event teams have faced mounting challenges. A volatile economic and political climate has intensified existing pressures around inflation, budgets, and staffing. At the same time, competition for attendees and sponsors has grown fiercer, with leaders struggling to attract both the quantity and quality of participants needed to meet their goals. […]