Featured Blogs

Zu viele Unternehmen investieren in CX, um zu verbessern, was ihre Kunden über ihre Erfahrungen sagen, anstatt diese Erfahrungen tatsächlich zu verbessern. Auf dem CX Summit EMEA 2025 erfahren Sie, wie Sie bessere, bedeutungsvollere Erlebnisse schaffen, die Loyalität und Wachstum fördern.

Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.

The deadline for submissions into the Forrester B2B Summit EMEA Awards is July 14, 2025. Read this blog to find out how to apply, what makes a strong entry, and what set our past winners apart.

Your organization has likely created lots of paperwork and process. And you signed up to manage that as it was outlined in your original job description. Now you may be replaced by AI. Get some useful guidance on why this is happening and how you can recognize it.

RSAC Conference 2025 featured the 20th annual Innovation Sandbox competition. Learn more about the entrants and results in this review of the event.

Back in 2007, the first US federal CIO, Vivek Kundra, was appointed. Shortly after in December of 2010, he launched one of the world’s first “cloud-first” initiatives, making many US federal agencies such as the General Services Administration (GSA) some of the earlier innovators in this arena.

I am excited to announce The Forrester Wave™: Customer Analytics Services, Q2 2025. The customer analytics services market has always evolved alongside emerging technology — from big data to cloud to AI.

Forrester recently published The Human Capital Management Solutions Landscape, Q2 2025. We took a peek at 41 vendors, the new set of core use cases for human capital management (HCM), and what new extended use cases are picking up in the market along with the traditional and new HCM capabilities.

Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our on-demand webinar to learn how to stay resilient, put customers first, and boost loyalty — even in challenging times.

Lead your tech teams through turbulent times with confidence and precision. Watch this webinar to explore risk management strategies and adaptive change techniques designed for those ready to push back against chaos and thrive where others falter.

Most return-to-work policies are not being complied with. Find out why and what you can do in this preview of our new report.

To lead your people through volatility, first take the time to lead yourself. Learn how to apply one of our frameworks to yourself and restore your own calm and confidence in these volatile times.

In today’s fast-evolving B2B landscape, partner ecosystems have emerged as a cornerstone of sustainable growth. Learn the benefits partner advocacy offers to suppliers, their partners, and customers.

For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring comprehensive coverage across diverse environments. But with the advent of generative AI (genAI) and large language models (LLMs), we are entering a new era: the rise of autonomous testing platforms.

Does a CX team’s position in the organization affect its influence? Principal Analyst Judy Weader shares insights from recent survey data and qualitative research, revealing that there isn't a one-size-fits-all answer. The placement of CX teams varies widely across different companies and industries, but organizational dynamics go beyond the org chart. The burden is on the CX leader to drive influence and flex with the nonlinear nature of CX maturity. Judy offers a decision-making framework to help organizations determine the best placement for their CX functions, emphasizing the role of executive sponsorship and the necessity for CX leaders to be proactive in their roles.

Discover how AIOps revolutionizes IT operations with essential functionalities, advanced capabilities, and strategies to overcome adoption challenges, as detailed in Forrester’s “Drive IT Excellence with AIOps” report.

The energy was high at last month's Mobile World Congress. Learn about out new topics that emerged in 2025, and which continued from 2024 in this MWC review.

To understand the key trends and short-term outlook during the volatility of the US economy, read this Forrester blog.

Earlier this month, my colleagues Matt Selheimer, Srividya Sridharan, and Katy Tynan advised B2B leaders on how to weather market volatility and navigate current economic storms (subscription required). One of six actions they recommend is using customer insights to improve understanding and empathy in communications and reduce high-friction processes. This is especially important when it […]