Featured Blogs

The data clean room market is a bit of an anomaly: It’s both an established and emerging market.

Earlier this month, we wrapped up Forrester’s India Predictions 2025 event. I look forward to this event every year, and this year was no exception. This year’s event for India saw record turnout, with over 350 participants across three cities in India including marketing and tech leaders.

This research shows that engaged, healthy, psychologically safe, and collaborative security teams experience fewer breaches.

To succeed, customer service organizations must curate a set of technologies that underpin their operations. To discover the most important ones, we surveyed technology decision-makers, suppliers, and other subject matter experts for their opinions about which ones really mattered.

In November 2023, LeanIX was absorbed by SAP; in September 2024, Ardoq acquired ShiftX; and most recently, on December 11, 2024, Orbus Software announced its acquisition of Capsifi. All these acquisitions point to a significant shift in the enterprise architecture management suite space. Orbus Software, recognized as one of the leading vendors in The Forrester […]

Global averages mask a great deal of nuance. Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment.

Philips Healthcare is at the forefront of a dynamic market. Telemedicine, the lasting impact of the pandemic, the aging population, consumer access to healthcare data, and other factors are challenging old business models. Tina Lilje, Global Head of CX at Phillips Healthcare joins us to share how she and her team are embracing AI to enhance CX.

This blog provides a 2024 year in review of the sales technology market, along with a view on how it will impact 2025.

Cohesity and Veritas’ merger just completed last week, creating the single largest data resilience provider in the market by revenue. Learn the details of the merger and find out what it could mean for customers and the market at large.

Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient. Début 2024, j’avais partagé une dizaine de prévisions ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – a analysé la pertinence de nos prévisions en revenant de manière […]

2024 has been a year of profound transformation. Major elections, political unrest, wars, civil uprisings, and ongoing supply chain disruptions have created global turbulence. Despite these challenges, a silent technological revolution is driving fundamental shifts in human behavior, community interactions, societal structures, and government services. This revolution carries the potential to redefine economies and reshape […]

Beneath the "shut it down" sound bites lies a surprisingly ordinary policy approach called “machinery of government” (MoG) changes. Find out how common administrative overhauls are in countries such as Australia, the UK, and Canada, when it comes to aligning government functions with evolving policy priorities.

There’s a school of thought that writes most sustainability efforts off as annoying virtue signaling: Consumers with time and disposable income choose to pay a green premium for products that make them feel good, and companies plant trees and recycle coffee cups to make those customers like them. As costs rise, belts tighten, and we […]

❄ 🥂 🎇 🎀 🎄 🥳 Last year, I wrote a pastiche called the Twelve Days Of Loc[alization] Mess after a client asked about the root causes of localization problems. This week, I wondered if I should repost the blog, perhaps with a few updates — and was amazed to realize that, after one short […]

In an era marked by rapid digital transformation, HSBC has boldly stepped into the future of finance with the introduction of its Gold Token in Hong Kong. In our latest case study, we dive deep into the key components of HSBC’s Gold Token journey, sharing the strategic insights that have helped the bank advance in […]

What would you want your RevOps true love to give to you on the twelve days of Christmas?

Most companies make the wrong business case for their chatbot. Here’s how to make the right one.

Reflecting on a year of blogging about revenue enablement, key takeaways highlight the necessity of tailored learning, effective sales culture management, strategic onboarding, leadership’s impact on culture, thoughtful decisions on management hiring, and prioritizing insight over technology for sales success.

Is creativity the hidden spark behind innovation? VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik unpack why creativity is often undervalued and share strategies for leaders to foster it within their organizations.