Blog
OpenAI announced that it will require organizations to complete an identity verification (IDV) process to verify their organization’s identity before being allowed to access the latest OpenAI models. Identity verification will likely require developers to digitally verify themselves using government-issued photo ID from permitted countries and prove their affiliation with their organization. Forrester expects that […]
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We’ve introduced expanded and upgraded versions of our customer engagement aligned approach and the foundational Forrester Customer Engagement Range Of Responsibilities Model to show you how to optimize the relationship between your company and your customers.
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Google Cloud Next 2025’s (full takeaway blog here) developer keynote offered a detailed look at the company’s latest AI innovations, with a particular focus on agent technology and developer tools. Cohosts Richard Seroter and Stephanie Wong brought both technical insight and their signature energy to the stage, keeping the audience engaged with well-timed humor as […]
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The political environment is impacting the appeal of US-based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics, predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays. At the same time, events focused on the US government sector are […]
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Government agencies at the federal, state, and local levels must prepare for a future where they experience uncertainty, headcount reductions, contract cancellations, and budget cuts. This is gut-wrenchingly difficult to process, yet remaining leaders must figure out how to move forward to serve the mission. For public sector cybersecurity leaders, this is even more paramount. […]
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Another day, another LinkedIn hot take on enterprise architecture. They fall into various camps: those confusing EA with a Marvel villain, others who think that the 10-year-old religious war between “business” and “enterprise” architects has any actual meaning (pro tip: it’s about as relevant as whether Han shot first), or folks who think that EA […]
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Atlassian has launched a sweeping upgrade to its platform, and the message is crystal-clear: AI isn’t just a feature; it’s the foundation. If you’re working in tech, managing teams, or even just part of a business using Jira or Confluence, this isn’t a subtle shift; it’s a tectonic one. Atlassian dropped a full suite of […]
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The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025, is out! Dive into the latest genAI-driven changes in this fast-moving space.
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Many organizations, especially federal agencies, are facing unprecedented upheaval as they implement large-scale workforce reductions.
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A data strategy is no longer a nice-to-have. In 2025, regulations such as HIPAA, GDPR, and CCPA are tighter than ever; AI keeps making quantum leaps; and customers want hyper-personalization on demand.
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In the age of intelligent automation, enterprise business applications (EBAs) are increasingly embedding and integrating sophisticated AI agents to drive efficiency, insights, and innovation.
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Forrester is delighted to announce the opening call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed their security, privacy, and risk management functions into capabilities that fuel the organization’s reputation for trust and its long-term success.
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An update to ChatGPT made it easy to simulate Hayao Miyazaki’s style of animation, which has flooded social media with memes. Beyond the hype, this trend raises serious questions about copyright infringement.
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Forrester analyzed the earnings calls of the 10 largest cybersecurity vendors by market cap and identified key trends for technology executives.
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Loads of news came out of a hot Google Cloud Next 2025 in Las Vegas. The most notable announcements? Sovereign AI solutions on-prem, developer innovations that meet timely needs, very applicable multimodality for content and CX, and new elements for building the enterprise agentic AI stack.
Podcast
CX transformation requires leaders to determine the specific employee behaviors that drive customer loyalty and shape the conditions that enable them to activate the entire workforce to demonstrate customer focus. In this episode, Angelina introduces a blueprint consisting of three key steps: 1) describing current and ideal culture; 2) assessing the current culture; and 3) leading culture change.
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With the rise of multicloud and hybrid-cloud data strategies, diverse data types, and increasing expectations for improved scale and automation, data management for analytics is getting more challenging. Find out how vendors are adapting with new and advanced capabilities fueled by advanced automation, integrated data intelligence, and AI-driven data management in this preview of our new Wave.
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As tariff volatility is dialed up a notch, companies like Apple will find it best to hunker down and do nothing until the dust settles. Get five predictions on what happens next.
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Cloud vendors are focusing on bringing AI solutions to their customers in ways that addresses sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon 2025 Europe and at Google Cloud Next 2025 in Las Vegas.
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At its recent summit, Adobe made it clear that it's serious about ensuring that its B2B customers achieve their goals and get value from Adobe investments. So why not focus some of its AI and agentic innovation on the postsale, as well?