Dawn Ferrara
VP, Principal Consultant
Author Insights
Blog
Five Ingredients To Win The Recurring Revenue B2B Bake-Off And Avoid Getting Chopped
The secret to recurring revenue marketing success is to reimagine marketing’s work through the lens of its interactions with five key stakeholder groups. Learn what those groups are and how to get started in this preview of a new report.
Blog
Five Steps to Avoid Implementation Trip Hazards
- Follow these five steps to assure clear understanding of plans and objectives
- When planning change, organizations must consider several company-wide factors
- A structured approach to implementing change is crucial