Dipanjan Chatterjee

Enhancing brand and customer experience in tandem has a multiplicative revenue impact. Learn about our new approach for measuring and analyzing the two — and how it can point you toward avenues for growth.

CES 2025 will be defined by five brand and customer experience themes ranging from brands searching for salience to companies finding realistic and pragmatic applications for AI-fueled experiences. Find out what to expect at CES 2025 in this preview.

If you’re looking to implement a new program or fine-tune your existing brand measurement, we have both bad news and good news for you. Learn what it is and how Forrester's new landscape can help.

With a new administration set to take office in the US in 2025, a different set of economic and trade policies will come into play. Find out how that could impact consumer spending in the next four years.

My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer behavior data that we’ve collected and analyzed. This report aims to shed light on the economy’s trajectory over the past year, its continued direction in […]

As changes in media and technology have upended how consumers discover and engage with companies, marketing organizations need a more flexible approach.

Every Olympics brings insights into the current cultural zeitgeist. Here are five observations from this year's big event.

Apple posted strong Q3 numbers on the back of a reinvigorated iPad and ongoing growth in its high-margin services business. But what happens next?

As Southwest navigates financial turbulence, there are lessons from companies on aligning brand experience with business realities.

The Olympics are global, prestigious, vast, and a tribute to extraordinary grit. Companies looking to leverage the games to promote their brands need to recognize the event's uniqueness.

Apple, famously reticent about AI, broke its silence at its 2024 Worldwide Developers Conference (WWDC) and Forrester was there. Learn more about Apple Intelligence and find out what we gathered from the grand reveal.

Apple’s early reticence toward AI was entirely on brand. But that all changes on June 10 at its Worldwide Developers Conference (WWDC), the perfect occasion for Apple AI’s coming-out party. Learn how Apple will change its tune in this post.

Welcome back to Forrester’s blog series, 50/50, where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]

Consumers aren’t sold on the DOJ’s argument that Apple is an anticompetitive monopoly against which action should be taken. Find out why.

The way we think about how consumers choose brands owes a huge debt of gratitude to the pioneering and unexpected insights of Daniel Kahneman. Learn more about how Kahneman’s work has influenced brand energy and the Forrester Brand Energy Framework.

Private-label products are increasing in popularity as prices soar. Brands should be worried — find out why in this blog post.

Apple is being accused of smartphone monopoly but its "walled garden" principles have helped build brand devotion and customer loyalty. Learn more about this complex situation in this blog.

Tipping fatigue is growing as automatic prompts on digital points of sale proliferate. Find out the consumer sentiment on this hot topic.

2023 was a confusing year: The consumers blew cold, and the economy blew hot. The recession-to-be didn’t materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet, notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, the economy is headed for […]