Emily Pfeiffer

Principal Analyst

Forrester Bio

Author Insights

Blog

Unified Commerce Is Not A Thing

Emily Pfeiffer October 28, 2024
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
Blog

Prognosen 2025: Der digitale Handel steht vor grundlegenden Umwälzungen

Emily Pfeiffer 24 Oktober 2024
Verbraucher und Geschäftseinkäufer fühlen sich mit digitalen Angeboten wohler denn je. Es gibt Anzeichen dafür, dass die Bereitschaft für noch mehr digitale Interaktion da ist, aber das muss möglicherweise warten.
Blog

Predictions 2025: Fundamental Disconnects Will Challenge Digital Commerce

Emily Pfeiffer October 24, 2024
Consumer and business buyers are more comfortable with digital than ever. Indications are that they’re ready to go even further — but they may have to wait.
Blog

Is Keeping Your Commerce Tech Vendor The Right Move For You?

Emily Pfeiffer October 15, 2024
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
Blog

How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs

Emily Pfeiffer September 30, 2024
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Blog

Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 — Digital Leaders Focus On Extending The Life Of Their Commerce Solution

Emily Pfeiffer May 6, 2024
Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.
Blog

Balancing Personalization & Optimization In Commerce Search

Emily Pfeiffer April 2, 2024
Learn how to balance customer expectations and business needs with commerce search.
Blog

Leverage Your Data For Stellar Commerce Search Experiences

Emily Pfeiffer March 21, 2024
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog

The Three Biggest GenAI Impacts In B2C Commerce Solutions

Emily Pfeiffer March 6, 2024
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.
Blog

Tune Commerce Search To Support Santa This Holiday Season

Emily Pfeiffer November 2, 2023
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
Blog

Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented

Emily Pfeiffer October 25, 2023
Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.
Blog

Can Store Fulfillment Tech Help Solve The Retail Theft Crisis?

Emily Pfeiffer October 10, 2023
A retailer’s solution to solve increased shrink may already be in its arsenal. Learn how store fulfillment tech such as order management systems may help prevent retail theft.
Blog

The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI Unchecked

Emily Pfeiffer August 29, 2023
Our just-published Forrester Wave™ delivers the first evaluation of the commerce search and product discovery market, featuring the 10 leading vendors in the space.
Blog

Search, The Next Big Category In Commerce Tech, Is Crucial To CX And Success

Emily Pfeiffer May 18, 2023
Our newly-published Vendor Landscape for Commerce Search and Product Discovery lists the 28 most notable vendors in the space and details the 10 most important use cases they’re focusing on for clients today.  
Blog

The OMS Market Is A Battleground — The Latest Forrester Wave™ Shows Fierce Competition

Emily Pfeiffer April 3, 2023
Our just-published The Forrester Wave™: Order Management Systems, Q2 2023, illustrates a fractured market of eight order management system vendors, all racing to match an unprecedented rate of change.
Blog

Announcing A New Forrester Wave™ Evaluation Covering Commerce Search And Product Discovery

Emily Pfeiffer March 17, 2023
Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from them. I am thrilled to announce that our Forrester Wave™ evaluation analyzing this market will follow this year, covering the latest major commerce tech spin-off market!
Blog

Use Your OMS To Deliver On Customer Expectations This Holiday Season And Into 2023

Nicole Murgia December 19, 2022
Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
Video

Predictions 2023: Commerce Operations Will Change The Game

Emily Pfeiffer October 27, 2022

Blog

Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat

Emily Pfeiffer September 22, 2022
Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.
Blog

Power Your Digital Business With The Right Platforms And Partners

Emily Pfeiffer September 14, 2022
Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will help you supercharge the effectiveness of your digital ecosystem.
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