Emily Pfeiffer

Senior Analyst

Author Insights

Blog

Heard At NRF: Contradictory Conversation From Vendors — “Unified” But “Decoupled”

Emily Pfeiffer 5 days ago
At NRF 2020 Vision, commerce tech vendors touted their latest innovations for digital retail. The theme, from booth to booth, was an eerie echo of words like “connected” and “unified.” NRF’s Digital Council (composed of retail CIOs, heads of digital, and similar positions, as well as tech providers) discussed several hot button terms during their […]
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Values-Based Selling Will Help Retailers Win Consumers’ Spend

Emily Pfeiffer January 6, 2020
So long as your commitment is genuine, your social responsibility initiatives and practices can be a win-win.
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Retailers Now Choose Commerce Tech Based On How Providers Engage, Not What They Are

Emily Pfeiffer December 2, 2019
Retailers' demands of commerce technology models have shifted. Providers should understand these demands and move toward more open and flexible solutions.
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When Websites Come Down, Twitter Blows Up And Marketing Wins

Emily Pfeiffer November 12, 2019
Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently: startup Jeffree Star Cosmetics and veteran brand Pringles. While this looks like a disastrous website failure — and may be, fundamentally — it can also create considerable opportunities for brands. Is this […]
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Commerce Tech Vendors: How To Be Your Customers’ True Partner During The Holidays

Emily Pfeiffer November 1, 2019
As retail's peak season approaches, your mission is clear: Make life easier for customers. Learn how.
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Introduction: Emily Pfeiffer, Senior Analyst For Commerce Technology

Emily Pfeiffer October 29, 2019
I’m one week in as a Forrester analyst on the digital business retail team and wanted to introduce myself. I have been in “eCommerce” since the 1990s, when I was writing code and running websites for industries from gourmet food to printer toner. My career path brought me to IT director, back when websites were […]
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