Emily Pfeiffer

Senior Analyst

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Retailers Now Choose Commerce Tech Based On How Providers Engage, Not What They Are

Emily Pfeiffer 3 days ago
Legacy suites and platforms have reinvented themselves, and a new component-based model has entered the ring. Gone are the days of take-it-or-leave-it, prefab, legacy commerce suites and isolated, minimally integrated platforms. As we’ve seen business models adapt to rapidly shifting customer needs and expectations, retailers’ demands of their commerce technology models have evolved at the […]
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When Websites Come Down, Twitter Blows Up And Marketing Wins

Emily Pfeiffer November 12, 2019
Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently: startup Jeffree Star Cosmetics and veteran brand Pringles. While this looks like a disastrous website failure — and may be, fundamentally — it can also create considerable opportunities for brands. Is this […]
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Commerce Tech Vendors: How To Be Your Customers’ True Partner During The Holidays

Emily Pfeiffer November 1, 2019
As retail's peak season approaches, your mission is clear: Make life easier for customers. Learn how.
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Introduction: Emily Pfeiffer, Senior Analyst For Commerce Technology

Emily Pfeiffer October 29, 2019
I’m one week in as a Forrester analyst on the digital business retail team and wanted to introduce myself. I have been in “eCommerce” since the 1990s, when I was writing code and running websites for industries from gourmet food to printer toner. My career path brought me to IT director, back when websites were […]
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