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How Accurate Were Our Predictions For 2025?

Sharyn Leaver October 1, 2025
Predictions season is here, and our research teams have been hard at work formulating and fine-tuning their calls for 2026. But before we release our 2026 predictions, here’s a review of some of the “hits” and “misses” from our 2025 predictions.
Blog

Forrester’s 2025 Enterprise Architecture Award Winner And Finalists For North America

Charles Betz 7 hours ago
Congratulations to Takeda Pharmaceuticals, winner of this year’s Enterprise Architecture Award for North America. Learn more about Takeda’s winning strategy as well as the strategies of our two finalists.
Blog

Celebrating Excellence: Bank Of America Wins Forrester’s 2025 Data & AI Impact Award

Sudha Maheshwari 7 hours ago
Get a detailed look at Bank of America’s winning strategy and find out who our finalists were in this post.

The Countdown To 2026 Predictions Has Begun

Don’t miss your chance to lead with confidence. Get early access to Forrester’s expert guidance across marketing, CX, digital, tech, and security.

Blog

Forrester’s 2025 Technology Strategy Impact Award Winner And Finalists For North America

Devin Dickerson 7 hours ago
Congratulations to the United States Department of the Navy, this year’s winner of the Technology Strategy Impact Award for North America. Learn more about their winning strategy as well those of finalists CBRE and Verizon.
Blog

Lessons From Building Izola: A Second-Anniversary Look Back

Forrester 4 days ago
As Izola — the first generative AI tool built specifically for clients by a leading research firm — turns two, we look back on the mission to build it, what we’ve learned, and how it paved the way for our new AI-led research service.
Blog

Banking’s New Power Role: The Chief Digital, Data, And AI Officer

Zhi Ying Barry 4 days ago
Banks are appointing chief data, digital, and AI officers, signaling a strategic shift in leadership — and operating models.

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Developer-Led Growth Meets Enterprise-Grade Security And Distributed Infrastructure At Cloudflare Connect 2025

Devin Dickerson 40 minutes ago
Cloudflare Connect 2025, the vendor’s first global customer conference, brought together developers, IT leaders, strategists, and security pros from 63 countries — or roughly half the places that Cloudflare has a presence — at ARIA Resort & Casino in Las Vegas to explore the company’s evolving role in enterprise infrastructure. Unlike many purely security-focused events, […]
Blog

The Hard Truths: Tech Leadership Lessons From The Trenches

Mark Moccia 1 hour ago
Welcome to the tech leader practitioner series! This new blog series will bring you insights from the professionals here at Forrester who have enjoyed careers in roles like yours or spend their days helping tech leaders tackle their thorniest challenges. Here, we will share our lessons learned through countless failures (some of them epic) and […]

Lead A Security Org That Performs, Scales, And Thrives

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

TwitchCon 2025 Revealed The Power Of Community

Kelsey Chickering 2 hours ago
As I walked into my first TwitchCon at the San Diego Convention Center this past weekend, I didn’t know what to expect. Maybe I would see hordes of young men playing games on their phone or participating in e-sports competitions. Maybe I would see everyone doing cosplay. Yes, there was some of that. What I […]
Blog

Declaring Zero Trust Without Testing Is A Lie

Tope Olufon 8 hours ago
Zero Trust without real-world testing is a false sense of security. Learn how MITRE ATT&CK-driven adversarial trials turn Zero Trust from theory into proof.
Blog

VMware Explore Paris 2025: Our Take On Private AI And Private Cloud Sovereignty

Dario Maisto 11 hours ago
VMware Explore’s 2025 Paris event showcased the future of VMware Private AI and cloud sovereignty with the launch of VCF 9.0. From sovereign AI use cases to disconnected cloud operations, the event highlighted VMware’s evolving role in enabling secure, compliant infrastructure across Europe.
Blog

Announcing The Cybersecurity Risk Ratings Platforms Landscape, Q4 2025

Paul McKay 18 hours ago
Despite a somewhat frustrating past, the CRRP market is truly at an inflection point — with the realization that there’s value in the data collected to produce ratings, not just the ratings themselves.
Blog

How F5 And SonicWall Revealed The Fragility Of The Software Supply Chain

Carlos Rivera 3 days ago
The recent breaches at F5 and SonicWall illustrate how attackers are targeting the very infrastructure that enterprises rely on to secure and deliver digital services.

The Insight-Packed Summit Tech Leaders Can’t Miss   

Tackle AI-led tech disruption, global volatility, and skyrocketing costs at Forrester’s Technology & Innovation Summits. Gain skills, practices, and platforms to fuel innovation and drive results.

Blog

Five Themes From The Forrester Wave™: Digital Accessibility Platforms, Q4 2025

Gina Bhawalkar 4 days ago
While the DAP market is surging around the promise of using AI to boost accessibility, some core challenges prevent organizations from scaling accessibility best practices. Learn five key themes that emerged from The Forrester Wave™: Digital Accessibility Platforms, Q4 2025.
Blog

The Next Wave: DSPs Become Omnichannel Ad Platforms

Nikhil Lai 4 days ago
The conditions that sustained demand-side platforms (DSPs) are no more. Learn what's changed, and how we evaluated vendors in our recent Landscape report.
Blog

UK Government Plans To Mandate Digital eID For All Legal UK Residents

Andras Cser 4 days ago
The UK government plans to mandate an electronic digital identity scheme and credential to all legal residents and employees of the UK to prove immigration and employment eligibility status. Read our assessment of the benefits, challenges, and concerns.
Blog

Is Agentic Commerce A Thing?

Emily Pfeiffer 4 days ago
Learn what agentic commerce means and how it impacts commerce experiences for customers today.
Blog

Want To Communicate More Effectively? Try Using Metaphors To Make Your Point

AJ Joplin 4 days ago
Learn how to identify a metaphor that appropriately represents the information you need to communicate when stakes are high.

Gain Stakeholder Buy-In For Your Tech Strategy In 4 Steps

Build consensus with our tech strategy guide! Use our 4-step framework and customizable strategy-on-a-page template to align stakeholders, define your vision, and map your IT strategy.

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Announcing The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q4 2025

Madelein van der Hout 4 days ago
European CISOs face rising regulatory demands, geopolitical instability, and rapid technological shifts. The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q4 2025, captures a market in motion. Resilience now drives trust, AI amplifies capabilities, and data governance defines credibility. Our latest evaluation reveals the following market trends that European CISOs should consider when choosing their […]
Podcast

California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

What It Means 5 days ago
Principal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil Lai reviews Best Buy’s “in-store takeover” advertising offering.
Blog

Fall-ing For Prime Big Deal Days: How Retailers Competed With Amazon’s October Sale Event

Sucharita Kodali 5 days ago
Get key insights for how retailers competed with Amazon’s October sales event before the holiday season.
Blog

Reimagine Your Event Strategy With AI At Forrester’s B2B Summit APAC

Conrad Mills 5 days ago
AI presents real opportunities for event marketers to do more with less. Learn how to get started at our upcoming B2B Summit APAC.
Blog

A Holiday Season Gift-Wrapped In Agentic Commerce

Chuck Gahun 5 days ago
Introducing The OpenAI Product Feed Spec Four weeks before answer engines freeze training data for Black Friday sales, OpenAI has released its Product Feed Specification — the structured data model for merchants who want to sell products directly in ChatGPT with Instant Checkout. This is part of the larger infrastructure — Agentic Commerce Protocol — […]
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Consumers Are Privacy-Savvy And AI-Wary: Insights From The US Consumer Privacy Segmentation Report

Stephanie Liu 5 days ago
Every year, Forrester updates the US consumer privacy segmentation report to uncover evolving trends in how consumers approach data sharing and privacy protection.
Blog

Announcing The Forrester Wave™: Network Analysis And Visibility Solutions, Q4 2025

Jitin Shabadu 5 days ago
Despite its criticality, network analysis and visibility solutions remain underrepresented in enterprises compared to technologies such as endpoint detection and response and security information and event management. Find out why in this preview of our new Wave report.
Blog

The Right Mental Model For Agentic AI

Leslie Joseph 5 days ago
Everyone seems to agree that AI agents will reforge the contours of work and business. What is less clear is the mental model to apply when conceptualizing the role of agents within the enterprise. Get some ideas and insights on how to get the most out of your agentic AI aspirations in this preview of a new report.
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