Fatemeh Khatibloo

VP, Principal Analyst

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Privacy & Personalization: two globally important initiatives, one tremendous opportunity

Fatemeh Khatibloo November 4, 2015
I'm just back from two weeks in Hong Kong, where I'd been invited to give a keynote at the 10th anniversary conference of the Business Information Industry Association. Since I was there, I took the time to meet with some fantastic Forrester clients in industries ranging from travel to insurance to retail to consulting. In […]
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Safe Harbor is dead. What does that mean for your customer insights & analytics practices?

Fatemeh Khatibloo October 7, 2015
Yesterday morning, many of us in the United States awoke to some troubling news: the European Court of Justice (ECJ) had ruled that the Safe Harbor agreement is no longer valid.  Security & risk (S&R) and data management folks kicked into high gear. Customer insights and digital marketing teams…? Well, the news slipped past mostly […]
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Is Your Privacy Organization Future-Proof?

Fatemeh Khatibloo July 29, 2015
Unless you're in a regulated industry, or headquartered in the European Union, chances are that your privacy organization has been limited to one or two lawyers, and maybe a data security expert. This small group has probably been tasked with making sure the firm is in compliance with local laws, and with writing and managing […]
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Privacy: Lessons Learned and Prognostications

Fatemeh Khatibloo March 26, 2015
Earlier this year, I had the pleasure of moderating a panel of leading privacy professionals for the Churchill Club. During the session, we recapped the highlights—and lowlights—of privacy in 2014, discussed some of the major trends and issues in the space, and made some predictions for 2015 and beyond. What stood out for me, as […]
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Can people change markets?

Fatemeh Khatibloo February 18, 2015
As many of you know, the customer insights practice at Forrester traditionally focuses on the collection, management, analysis, and use of customer data to business practices. Over the past few years, I've been writing research about the changing face of the "collection" and "use" parts of that equation — that is, how privacy and personal […]
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Oracle Gifts Itself Another Data Platform

Fatemeh Khatibloo December 23, 2014
Industry analysts know that major M&A deals, product announcement, and organizational changes can come at any time. But it still surprises us a little when a major player like Oracle announces a significant acquisition just days before Christmas. At any rate, Santa has come early for both Mr. Ellison and the Datalogix team this year. […]
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The Evolution Of Consumer Attitudes On Privacy

Fatemeh Khatibloo August 1, 2014
With Anjali Lai The tide is turning on privacy. Since the earliest days of the World Wide Web, there has been an increasing sense that the Internet would effectively kill privacy – and in the wake of the NSA PRISM program revelations, that sentiment was stronger than ever. However, by using our Forrester’s Technographics 360 methodology, which blends […]
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Facebook’s Mood Manipulation Study: What Does It Mean To Brands?

Fatemeh Khatibloo July 2, 2014
By now, most of you will have read or seen multiple media stories about Facebook's recently published mood manipulation study. There's a lot of debate about the ethical implications of the research, and several European data protection agencies have already announced investigations into whether Facebook violated local privacy laws with the study. But we think […]
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Big Data’s Big Meaning For Marketing

Fatemeh Khatibloo May 28, 2014
Big data this, big data that. Hardly a day goes by when we're not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems. Let's be honest though: these tools and technologies alone simply won’t solve the big data challenge. But the effect of all that media and […]
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What Does Acxiom’s $310M LiveRamp Bid Mean For Marketers?

Fatemeh Khatibloo May 20, 2014
On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel, Sri Sridharan, and I) cover these two firms, and what follows is our collective thinking on the impending acquisition after having been briefed by Acxiom's leadership on […]
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Future-Proof Your Customer Insights Practice with Adaptive Intelligence

Fatemeh Khatibloo April 18, 2014
We've been talking about Adaptive Intelligence (AI) for a while now. As a refresher, AI is is the real-time, multidirectional sharing of data to derive contextually appropriate, authoritative knowledge that helps maximize business value.   Increasingly in inquiries, workshops, FLB sessions, and advisories, we hear from our customer insights (CI) clients that developing the capabilities […]
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Google’s Nest Acquisition Will Force the Internet of Things Privacy Discussion

Fatemeh Khatibloo January 15, 2014
This morning, as I was writing this blog post, I got an email from one of my colleagues, saying "Is it weird that since Google bought Nest, I no longer want one?" Her sentiment isn't that unusual because, as it turns out, plenty of people feel like Google + Nest = HAL. (It's hard to miss […]
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Rumors Of Privacy’s Death Have Been Greatly Exaggerated

Fatemeh Khatibloo December 19, 2013
As 2013 comes to a close, it's clear to me that much of the rhetoric about privacy's death was not only premature but downright wrong. Just in this past week, there have been several events that point to how very alive and critically important the topic of privacy is: The US Senate Committee on Commerce, […]
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Is The Data Broker Industry Really Ready For A Sea Change?

Fatemeh Khatibloo October 29, 2013
Yesterday, FTC Commissioner Julie Brill published an essay on AdAge.com that calls on data brokers to join — or, rather, establish — an initiative called "Reclaim Your Name." The goal of the program would be to provide a single portal where consumers could see what data the industry has collected about them, provide options to […]
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Acxiom’s Untied Kimono

Fatemeh Khatibloo September 6, 2013
Yesterday, Acxiom, one of the world's largest data brokers and a key player in the marketing services ecosystem, launched an important new consumer service (still in Beta) called "About The Data."  It's an initiative to show consumers some of the data that Acxiom has compiled about them, to provide education around how certain types of […]
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Are You a Data Hoarder? We’re Betting So.

Fatemeh Khatibloo May 10, 2013
As an analyst on Forrester's Customer Insight's team, I spend a lot of time counseling clients on best-practice customer data usage strategies. And if there's one thing I've learned, it's that there is no such thing as a 360-degree view of the customer. Here's the cold, hard truth: you can't possibly expect to know your […]
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Data Stewardship: It Can Make or Break Your Customer’s Trust

Fatemeh Khatibloo January 10, 2013
You've heard me go on and on about the importance of personal identity management (PIDM), and the principles you'll need to adopt to thrive in a PIDM-enabled ecosystem, for a year now. You've heard statistics like: 44% of consumers have walked away from a transaction on the basis of something they read in a privacy policy or […]
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Just Published: Forrester’s Inaugural Customer Engagement Agency Wave

Fatemeh Khatibloo November 20, 2012
When we set out to evaluate the new breed of firm that we call "customer engagement agencies," we sent our initial screener to an incredibly long list of firms — over sixty, in fact! — ranging from MSPs to digital agencies to management consultancies. We felt that we needed to cast a wide net if […]
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A Vision For Tomorrow’s Consumer Data Ecosystem

Fatemeh Khatibloo September 5, 2012
Eighteen months ago, when I started down the path of what would become our body of Personal Identity Management (PIDM) research, there were only a few customer intelligence professionals who gave much credence to the picture we were painting. What a difference a year makes. Today, privacy, data governance, consumer empowerment, and understanding "the creepy factor" […]
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A New Wave On The Horizon: Customer Engagement Agencies

Fatemeh Khatibloo May 30, 2012
We've spent a lot of time in the past year looking at how the customer intelligence services landscape is changing. For one thing, it's a heck of a lot more chaotic: everyone from management consultants to systems integrators to KPO vendors is putting a stake in the ground of CI services. We've also seen a dramatic […]
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