George Lawrie

Transportation management systems used to focus on streamlining operations and reducing costs. But today, cloud-based systems use advanced technologies to focus more on customer and employee experience. Learn how.

Companies that rely on agencies are, by extension, reliant on their agency’s technology capabilities. Our new research helps buyers evaluate agencies' technology strategies so they can make the right choice.

Smart Manufacturing Offers More Choice If you follow our research on smart manufacturing and product lifecycle management, you know that manufacturers today have more ability than ever before to develop and bring to market exciting new product variants. You have also seen our work on collaborative work management, project portfolio management, and accelerating product delivery with […]

Learn how creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities.

Manufacturers used to compete on economies of scale. Design engineers were the only users of product lifecycle management (PLM) systems. Their task was to design the lowest unit-cost piece parts for mass production. But now manufacturers must compete on customization and on time-to-market. It’s why industrial giants have bet their future on software. Drivers and […]

Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything, from 20-foot containers to lumber and basic chemicals. You must master supply chain resilience to meet your customers’ lead time and availability expectations. Moreover, you must guarantee supply chain sustainability to […]

By the end of the third quarter, there wasn’t much doubt about the outcome of the game. But suspense lingered about how the ads would perform in this high-stakes contest for brands and their agencies. Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […]

The new administration will quickly move to create a healthcare system that tackles key health insurance pain points for consumers: plan quality, accessibility, and costs. Learn what health insurers should expect.

The Amazon Effect Comes Full Swing To Prescription Services Amazon Pharmacy, the company’s much-anticipated online prescription fulfillment service (built from its acquisition of PillPack two years prior), launched this week. With this announcement (and its past healthcare investments), Amazon becomes a direct competitor with legacy retail pharmacies CVS Health, Walgreens Boots Alliance, and others. In […]

Last month, the US Food and Drug Administration (FDA) launched the Digital Health Center of Excellence (DHCoE), bolstering the shift toward digital that the healthcare industry has already been embracing. Investment in digital health is at an all-time high. The market cap created from nine IPOs in 2019 from companies in the digital health space […]

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion. At $99.99 (plus a small monthly service fee for advanced features), the Halo Band sits closer to Fitbit’s fitness trackers (ranging from $99.95–$169.95) than the Apple Watch ($400-plus). It focuses on what consumers want most: tracking fitness-related activity, […]

Industrial manufacturers need tighter integration with applications such as CRM and enterprise resource planning to price product and service bundles effectively.

We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.

On March 31, Palo Alto Networks announced the intent to acquire CloudGenix, a software-defined WAN appliance vendor. This was another announcement in a long list from the security and networking industries about merging together SDWAN and security. Such combinations are inevitable because: SDWAN adoption hasn’t matched the hype. Here is a dirty little secret: SDWAN […]

Learn From Charter’s Mistake: COVID-19 Is A Meaningful Moment For Employees Two weeks ago, news outlets reported that Charter CEO Tom Rutledge sent a memo to employees reiterating that despite the growing COVID-19 outbreak, he expected all employees to continue to report to the office. An engineer who took issue with the policy and sent an email to executives and other engineers questioning the policy resigned shortly thereafter. Although the company has since amended its […]

Pandemic Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — such as the live network upfronts, Advertising Week Europe, or the Cannes Lions International Festival of Creativity — is forcing marketers and their agencies to rethink how to best work during a pandemic. With most agency holding companies deferring travel and […]

It’s Time To Treat The Discipline Of Software With Respect This isn’t another dig into an already told story about Iowa’s failed app. By now, everyone knows that the app — designed to collect caucus numbers in Iowa — bombed brutally (it ruined the nights of 1,600 caucus managers and countless others). Our insight: We must better embrace the challenges and importance of software with structures that […]

I’ve just returned from NRF 2020. There were more than 40,000 attendees and 800 exhibitors from 99 countries. They showed how to deliver real-time retail, applying technology to win, serve, and retain the most demanding retail customers. This year, the emphasis was more than ever on boosting supply chain responsiveness to anticipate customers’ latent demand. […]