George Lawrie

Vice President, Principal Analyst

Forrester Bio

Author Insights

BLOG

Blockchain And Supply Chain

George Lawrie April 15, 2019
Modern supply chains are faster, more dynamic, and more volatile than ever before. The digital economy thrives on scouring the globe for new markets and new sources of supply. Furthermore, agile supply networks outpace rigid supply chains, anticipating demand from empowered customers. But in contrast with rigid legacy supply chains that bind known and trusted […]
Read More
BLOG

Shapeshift Your Retail Offer With Software-Defined Stores

George Lawrie March 19, 2019
We’ve all learned about the advantages of software-defined infrastructure. We don’t think twice about network or desktop virtualization. But what about using software to define and remotely manage store infrastructure and applications? Think about the rise of pop-up stores or the rapid proliferation of store banners as retailers shapeshift in anticipation of customer trends. The […]
Read More
BLOG

The Future Of Department Stores

George Lawrie March 17, 2019
Department stores can enjoy a bright future — but to do so, they must change to survive and thrive in the face of fierce competition from brands’ direct-to-consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue. But the department store’s bright future depends on enticing customers through the doors […]
Read More
BLOG

NRF 2019: It’s A Visionary Retail Revival

George Lawrie January 18, 2019
NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail. Computer vision specialist Scandit, with clients such as Sephora and Louis Vuitton, showed that any retailer can offer a grab-and-go experience like Amazon […]
Read More
BLOG

Use The Power Of Predictive Analytics To Delight Retail Customers Locally

George Lawrie October 2, 2018
Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment and depth and breadth for each store cluster, or even for each store? Depending On Sales History Alone To Plan Assortment Depth And Breadth […]
Read More
BLOG

Modern PoS Is Both Volvo And Ferrari

George Lawrie October 2, 2018
Whose Customer Is This? All of us shop online and in stores. We are customers both of a retail brand’s eCommerce organization and of its store organization. Sometimes we buy online but, when we just can’t wait, collect in-store. Sometimes we return unwanted online purchases in the store, crossing an invisible border between the world […]
Read More
BLOG

Modern Point Of Service Is Both Volvo And Ferrari

George Lawrie August 2, 2018
We’ve just published the all-new “The Forrester Wave™: Point Of Service, Q3 2018” report — and it turns out that brands and retailers have a lot to choose from to deliver the best experience for their customers. Whose Customer Is This? As a retailer that must provide your customers with great experiences, your expectations for your […]
Read More
BLOG

Reshape Logistics With A B2Me Digital Supply Chain

George Lawrie July 24, 2018
Each Order Is Special To An Empowered Customer You’ve heard a lot of buzz about AI and blockchain reshaping logistics. Age-of-the-customer empowerment means that companies must use every means to close the gap between customer-facing and back-office applications. Today’s hub-and-spoke supply chains deliver low-cost bulk distribution. But to an empowered customer, each order has special […]
Read More
BLOG

Observations On NRF 2018: Making Retail Great Again

George Lawrie January 26, 2018
The National Retail Federation’s Big Show attracted tens of thousands of attendees . Far from resigning themselves to conquest by market places they are determined to make the right investments to thrive and survive. Three years ago we found retail CIOs most concerned about innovation and security https://www.forrester.com/report/The+Retail+CIO+Agenda+2015+Secure+And+Innovate/-/E-RES121188 At the NRF show in 2018 it […]
Read More
BLOG

World Retail Congress and kicking the discounting habit

George Lawrie October 1, 2015
McGarrigle, Chairman of the World Retail Congress, makes his keynote opening address. © World Retail Congress     If you follow me on Twitter or if you attended WRC at the beautiful Cavalieri hotel in Rome  you’ll know that I had the privilege to moderate a panel of distinguished retailers to discuss the subject of […]
Read More
BLOG

SAP and S4HANA

George Lawrie September 22, 2015
Many of your peers with heavy enterprise investment in SAP, are thinking about the business case for HANA.  In this research we looked at different HANA use cases and at early efforts to learn how to run an enterprise by predicting, in real time, the direction of a stream of granular observations, rather than by […]
Read More
BLOG

IFRS And Upstream Oil

George Lawrie May 29, 2014
Following some work for a client in oil field services around the most appropriate ERP solution, I’ve had some questions about the impact of IFRS on accounting for exploration and evaluation (E&E). In a nutshell, IFRS offers some opportunities for energy firms or joint ventures to capitalize E&E costs that they might have expensed under […]
Read More
BLOG

here is a link to the research on managing an application portfolio for value

George Lawrie April 12, 2014
http://www.forrester.com/Optimize+LongTerm+Application+Effectiveness+And+Value/fulltext/-/E-RES91061     The self assessment based on your assessment of "what good looks like" wil lbe added shortly.     Thanks for your help in participating in the survey.
Read More
BLOG

Benchmark Your Applications Portfolio

George Lawrie March 13, 2014
Do you ever wonder how your business applications portfolio stacks up against your peers? We conducted a series of interviews to understand how firms measure applications portfolio coverage of their business units and business models, end-user use of applications, and business value. We’re inviting application leaders to take a 10 to 15 minute survey anonymously […]
Read More
BLOG

News from NRF

George Lawrie January 13, 2014
Application development and delivery (AD&D) professionals in retail must contend with established categories of packaged apps for store operations, eCommerce, supply chain, and loyalty. But most packages hail from the pre-digital disruption era of mono-channel retail — store or eCommerce.  AD&D pros must chart an application upgrade and integration course that delivers omni-channel consumer experiences […]
Read More
BLOG

Application Portfolio Strategy And Portfolio Transformation

George Lawrie October 4, 2013
I’ve just been shopping for furniture.  On the one hand, I saw highly prescriptive, standardized, catalog-type collections that fit well together but which are rather boring and maybe don’t make the best of my ramshackle old house. On the other hand, I visited a lot of junk shops with interesting but incompatible pieces, ranging from […]
Read More
BLOG

What Is The Role Of Enterprise Apps AD&D Professionals In Operating Model Transformation?

George Lawrie August 25, 2013
Digital disruption brings new competitors, new products, new services, and new types of customer relationships into focus. As firms adapt their product market channel strategies to new threats and opportunities, they look to transform their operating models: centralizing, decentralizing, and federating treasury, procurement, finance, IT, and even product development and customer relationships. App development and […]
Read More
BLOG

Retail IT budgets

George Lawrie June 27, 2013
I was intrigued to read in StorefrontBacktalk about Target’s plans to reduce its spending on IT. Apparently, investors warmed to the message, but most of our readers tell us that it’s not how much you spend, but how well you spend it that really determines whether investors see a good return on IT investment. In […]
Read More
BLOG

Red Prairie Acquires JDA

George Lawrie November 5, 2012
New Mountain Capital, the owner of Red Prairie, the demand sensing and supply chain execution software vendor, announced last week that it would fully acquire supply chain planning vendor JDA. The merger will result in a supply-chain planning and execution solution provider with more than $1 billion in revenue with 87 of the world’s top […]
Read More
BLOG

Infor Challenges ERP Duopoly

George Lawrie November 5, 2012
Some of my readers know that I worked in my career before Forrester in product management and business development at MSA, SSA, and Mapics, all now part of Infor. When people ask if I “follow Infor,” I’m inclined to reply that Infor follows me. I attended an “Infor on the road” event last week to […]
Read More