Featured Blogs

Healthcare organizations are investing heavily in technology, but these investments alone won’t optimize clinical workflows or enhance customer experiences. The missing element: clinical intelligence.

Most governance programs focus on control but fail to embed governance into the organization’s culture and decision-making process. They lack the human-centered roles that make governance successful.

What do AI-powered advancements such as Experience Agents and Qualtrics Edge mean for experience research today and in the future? Here are three takeaways from Qualtrics X4.

Generative AI and agentic workflows are roiling technology services markets, overturning the 15-year stability of the prevailing business model. Over the last three years, four powerful forces began converging to disrupt the services status quo, forcing providers toward radically different choices and reshaping the sector to deliver what enterprises need now.

An Iconic American Technology Firm Looks To Reshape Its Destiny, But Can It Deliver? Alvin Nguyen, Sr. Analyst | Hewlett Packard Alum JT Thykattil, VP, Research Director | Google Alum What We Expected After the announcement of Intel’s new CEO Lip-Bu Tan and the decision to keep both Products and Foundry businesses, Forrester went to […]

In today’s unpredictable economic climate, CISOs face familiar — but intensified — challenges. Get some actionable insights to help navigate through turbulent times in this preview of a new report.

In the world of autonomous endpoints, we are dealing with five primary acronyms. To clarify the meaning of these acronyms, here is some guidance and perspective.

Last week’s mega deal of Google acquiring CNAPP provider Wiz for $32 billion has some lamenting the future of IPOs in the cybersecurity space. Wiz was on a high growth trajectory, and given that Wiz had previously rebuffed Google’s interest in the summer of 2024, many assumed Wiz was on target for a 2025 IPO, […]

The imposition of new tariffs is the latest issue shaping global trade flows. In the past few years, COVID-19 and the Russo-Ukrainian War demonstrated that the location of manufacturing greatly impacts national security, highlighting that companies need to diversify their supply chains to maintain an optimal balance between cost and flexibility. Learn which industries are most impacted and what they can do.

OCBC has emerged as a leader in enterprise AI adoption, seamlessly integrating generative AI (genAI) across its operations. I recently spoke with Donald MacDonald, head of OCBC’s Group Data Office, about the bank’s AI journey. Q: Donald, OCBC’s success with AI seems to stem from a long-term vision rather than a sudden pivot. How did […]

Get four key takeaways from IGEL’s recent end-user computing (EUC) event Now & Next 2025.

What if the EA function was no longer confined to episodic review and disconnected models? This is the emerging reality — a direct consequence of the operationalization of architecture via closed feedback loops, AI agents, large language models (LLMs), retrieval-augmented generation, vector databases, and dynamic graph-based systems.

The extension on TikTok's ban expires on April 5, but it is highly unlikely that TikTok will go dark again. All signs point to a deal or another extension. Find out why.

The core themes of The-C2 conference in London were artificial intelligence, supply chain security, and cyber hygiene. Get a closer look at how these themes may impact security professionals in this recap.

Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.

One of the main themes from the recent Insider Summit was that insider risk is very much a human problem, not a technology problem. Find out more in this review of the event.

At its recent quantum computing conference, Fujitsu highlighted its all-in strategy on quantum computing. Find out more in this review of the event.

Today at Forrester’s largest annual customer event in Phoenix, my colleague Barry Vasudevan opened B2B Summit North America with his keynote address, “Introducing Buying Networks: Your Buyers’ New Reality,” which introduced the new concept of buying networks. This wasn’t an easy narrative to deliver, because there are a significant number of challenging and hard-to-stomach realities […]

Most CX teams are too reliant on feedback (survey) data, leading to limited insights and even misinformed action. Forrester senior analyst Rich Saunders joins us to make the case for advanced analytics. He outlines the path forward – even for those intimidated by advanced analytics.