Henry Peyret
Principal Analyst
Author Insights
Blog
Another Serious Player Is Entering The Data Governance 2.0 Market
erwin, the very well known data modeling vendor separated from CA in 2016, is announcing a data governance module in addition to their existing suite of Data modeling, Enterprise Architecture and Business Process modeling The first release of the data governance is benefiting of the strong metadata repository acquired from Corso and is delivering business […]
Blog
CXEurope 2017: Introducing the Values Based Customer
More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy, identifying the […]
Blog
Uber….Pepsi….The Ringling Brothers Circus….. Our Values based analysis…
Three very different brands with an unfortunate commonality: Each has recently incurred the wrath of a growing segment that Forrester calls the values-based consumer. Last week at Forrester’s Consumer Marketing Forum, my colleague Jim Nail and I launched a new line of research. It helps marketers manage the trend of consumers looking beyond the direct, personal benefits they […]
Blog
Consolidations In Data Governance Tooling Are Emphasizing DG importance For Future Data Usages
While data governance has been a business need for years, it is becoming more visible as a center-stage business concern. Driving this shift are new regulations and new requirements addressing consumer data ownership, privacy, and business data monetization. Two of the most important regulations are the European General Data Protection Regulation (GDPR), and the Basel […]