Blog
GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First
Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.
Blog
Firefox Goes Off Brand
Mozilla’s recent change to the Firefox terms of use has led to concerns within the open-source, privacy, and web communities. Firefox now finds itself in a difficult spot.
Podcast
Taming B2B Buying Mayhem
Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.
Gain B2B Marketing Insights At Forrester’s Phoenix Summit!
Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.
Blog
Software Giants’ Q4 2024 Earnings: Tech Executives Are Still Responding
Our deep dive into the Q4 2024 earnings of 11 enterprise software companies revealed an accelerated drive toward AI, a sharper focus on cloud costs, and a surge in platform consolidation.
Blog
Build Effective Personas To Drive Empathy
At their best, personas elicit empathy, help teams prioritize, and drive human-centric decision-making. Many fall short of this. Learn about the qualities of effective personas — and attend CX Summit North America to get a deeper dive and practice improving your own.
Blog
Siloed CX Metrics Are Holding You Back — Take Action At CX Summit EMEA
Too many companies invest in CX to improve what their customers say about their experiences, rather than to actually improve those experiences. At CX Summit EMEA 2025, learn how to create better, more meaningful experiences that foster loyalty and growth.
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Blog
Sycamore Partners’ $10 Billion Prescription For Walgreens
Walgreens Boots Alliance (WBA) announced it will go private in a $10 billion deal with Sycamore Partners. It comes at a crucial time for Walgreens, which faces declining sales, profitability issues, and scrutiny for its role in the opioid crisis. The formation of WBA in 2014 was intended to deliver a wider range of products and services globally and become a leading player in the international healthcare retail industry.
Blog
From Fixed Routes To Adaptive Navigation: Introducing Forrester’s Customer-Obsessed Mission Engine
Learn how a customer-obsessed mission engine can help public sector leaders achieve success by understanding their customers better and maximizing long-term value for them.
2025 Tech Predictions: Your Must-Have Guide
From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.
Blog
Apple And The UK Government Broke A “Trust Promise”
We shared some classical Greek imagery in our recent blog on the UK government’s recent swathe of AI announcements. This week, I’m more inspired by Ancient Rome to say “mala tempora currunt!” Last month, Apple decided to stop offering its Advanced Data Protection (ADP) feature to new customers in the UK, and customers who opted […]
Blog
The Insurance Industry’s Data Posture Is An Existential Risk
Insurers collect a wealth of data, but only a few have found ways to harness its true potential. Most insurance business and technology leaders have very low confidence in their data assets’ ability to meet customer and competitive demands. Almost all incumbent insurance companies support disparate lines of business and individual parts of the value […]
Blog
Another Cautionary Tale Of The Perils Of Using Password Managers
Last week, password wallet vendor LastPass experienced an outage. All LastPass systems and services have since been restored and are up and running. It is worth noting that this is not the first incident involving password wallet products. Past incidents include: LastPass had an outage in 2024. PasswordState had a malicious DLL cause a breach […]
Blog
Introducing The Forrester Wave™: Application Modernization And Multicloud Managed Services, Q1 2025
Application modernization remains a critical priority for enterprises as they continue their journey to the cloud and beyond. While the “lift and shift” era of cloud migration has ended, the modernization journey continues.
Blog
How Do Your VoC And CX Measurement Practices Stack Up? Take Our 2025 Survey!
Let’s clean out old insights and create new ones. That’s why we just opened our annual Feedback Management And CX Measurement Practices Survey to you.
Ready For 2025? Discover Key B2B Marketing And Sales Predictions!
Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.
Blog
It’s Time To Change The Rules For Defining The Value Of B2B Data
To prove that data investment should be a priority in your business, you need to adopt a rulebook that expands the definition of business value. Here's what to consider.
Blog
A Case Study In Efficiency For Municipal Procurement
My new case study tells the story of how OMNIA Partners built OPUS by first studying its target market to come up with a unique solution. It illustrates the process of starting with the customer and working to the non-obvious solution.
Blog
Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance
This blog dives into the pitfalls of team reorganizations without a core purpose. Learn how to identify root causes and ensure that your reorganization efforts hit the mark.
Blog
How Consumer Electronic Brands Can Bolster Their DTC Business
Read this Forrester blog to learn which DTC consumer electronics brands stood out and why in Forrester’s Digital Go-To-Market Review.
Blog
Reorg Ready: How Leaders Can Communicate Through Organizational Transformations
Learn how B2B leaders can mitigate the risks inherent in reorganizations and foster a sense of stability and confidence.
How Will 2025 B2C Trends Shape Your Strategy?
Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.
Podcast
394: Getting Stakeholder Buy-In For Customer Research Pt. 2
Forrester identifies the firms that are helping businesses diagnose customer problems, develop a plan to solve those issues, and build the infrastructure needed to execute a CX transformation. That effort is led by Principal Analyst Judy Weader, who joins us to unpack her recent evaluation of the CX strategy consulting services market.
Blog
Quantum Security Isn’t Hype — Every Security Leader Needs It
The commercial availability of quantum computers that can compromise traditional asymmetric cryptography is still five to 10 years away. But security and risk (S&R) professionals must assess and prepare for the impact of quantum security now.
Blog
GraphQL: Federation, Performance, And The Pursuit Of Developer Experience
I’ve enjoyed watching GraphQL’s evolution during my time as a Forrester analyst. While I can’t say it is a super popular topic in my client calls, I have seen a noticeable uptick in interest.
Blog
How I Apply Third-Party Lab Results In My Security Operations Research
Last week, I attended the AV-Comparatives conference in Innsbruck, Austria. This conference brought together many cybersecurity vendors, particularly those with a European focus, as well as a few nonprofits, academic institutions, and analyst firms.
Blog
FinovateEurope 2025: AI Agents Dominate
Read this blog for Forrester’s take on FinovateEurope 2025: what’s hot and what’s not.
Blog
How US Federal Leaders Can Find Mission Order Amidst Upheaval
As technology leaders in the US federal government, you’re no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to M&A in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities. The recent directives from the Trump administration, particularly under the guidance of […]
Blog
IBM’s Acquisition Of DataStax: A Major Boost For Its AI Data Platform
IBM has announced its intent to acquire DataStax, a leading data platform provider. This strategic acquisition significantly boosts IBM’s AI data platform by integrating advanced vector capabilities critical for powering retrieval-augmented generation (RAG) applications. It positions IBM to help businesses leverage value from vast volumes of unstructured data, an area where IBM lacks a strong […]
Blog
It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
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