Jeffrey Hammond

Vice President, Principal Analyst

Forrester Bio

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Prepare For AI That Learns To Code Your Enterprise Applications (Part 2)

Diego Lo Giudice July 8, 2021
The future of work for application development and delivery professionals will look very different. Learn how to prepare for it today.
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Prepare For AI That Learns To Code Your Enterprise Applications (Part 1)

Diego Lo Giudice March 18, 2021
Software Development, Past And Present Shortfalls As digital accelerates, so does the demand for business applications. And the complexity of building business applications is growing, despite all the innovations we’ve created during the past 20 years. Decision-makers have tried leveraging prepackaged business apps on-premises and now also in the cloud — only to find they […]
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It’s Time To Crack The B2B Sales Gender Diversity Code

Mary Shea January 26, 2021
Women hold just 12% of top B2B sales positions — though the evidence shows greater profitability and performance when women are represented at the highest levels. Recent research by Forrester analysts outlines what needs to change.
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Four Levers That Drive Cloud-Native Decision-Making

Jeffrey Hammond January 11, 2021
Happy New Year! As 2020 gives way to 2021, I find my briefing dance card quickly filling up with “YAKS” (Yet Another Kubernetes Solution briefing). It’s to the point where it’s easy to wonder, “Does the market really need, and can it sustain, more than three dozen platform providers?” In some ways it takes me […]
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COVID Drives M&A Activity In DevOps And IT Management

Sandy Carielli December 4, 2020
Learn how the pandemic's increased uncertainty and volatility has produced some attractive M&A opportunities in DevOps and IT Management.
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AMD Acquires Xilinx To Bolster Its HPC Portfolio

Tracy Woo November 3, 2020
Last week, AMD entered into agreement to acquire chip manufacturer Xilinx through a $35 billion all-stock transaction. This is the latest gargantuan M&A deal in the semiconductor market to focus on new opportunities in processing, after the NVIDIA-Arm announcement. The AMD-Xilinx partnership is meant to broaden AMD’s product portfolio, which focuses on high-performance CPUs and […]
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Predictions 2021: Software Developers Face Mounting Pressure

Jeffrey Hammond October 30, 2020
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins July 6, 2020
Walmart Takes The Lead In The Race To Fix Healthcare With New Health Supercenters As healthcare clinics start to reopen, many patients continue to put off necessary care. For some, cost is a major barrier to care. While the hurdle is not new, rising unemployment and financial uncertainty make it harder, if not impossible, to overcome. At the same time, providers also face a dire financial situation. Primary care is expected to […]
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Share Your Sales Enablement Experiences With Us!

Laura Ramos July 1, 2020
Sales enablement and marketing professionals interested in the current and future state of the sales enablement function should take this survey and be the first to receive results.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 29, 2020
NIST Commits To Renaming Racially Suggestive Technology Terms From Aunt Jemima and Uncle Ben’s to Lady Antebellum and the Dixie Chicks, we’ve seen a wave of rebranding sparked by ongoing anti-racism protests. Now, it’s moving beyond consumer-facing brands and groups. The National Institute of Standards and Technology (NIST) — the nonregulatory agency that publishes standards for federal activities — announced last week that it plans to remove terms […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 22, 2020
“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the US Food and Drug Administration approved the marketing of the first game-based digital therapeutic device. “The EndeavorRx device offers a non-drug option for improving symptoms associated with ADHD in children and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 15, 2020
A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement. At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […]
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Haier’s Adaptive Strategy Wins In The Face Of COVID-19 Challenges

Guannan Lu June 15, 2020
Haier’s adaptive strategy enabled it to respond to COVID-19-induced challenges in an efficient and effective manner. Learn how Haier applied good practices in organizational, market, and technology adaptiveness.
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Huawei Global Analyst Summit 2020: Looking Beyond The Challenges

Guannan Lu June 9, 2020
Huawei started the 17th Huawei Global Analyst Summit on May 18, 2020 in Shenzhen, China. Huawei’s rotating chairman, Guo Ping, spoke on the theme of “Huawei: A Year and Beyond” to both look back on a very challenging year for the company and look ahead with a focus on accelerating growth. The US Entity List […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 1, 2020
Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too, because, as Netflix tweeted, “To be silent is to be complicit.” Netflix joins brands such as Google, Nike, Peloton, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values and are emboldened to make […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 26, 2020
Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and Mind Share Partners, over 40% of respondents said their mental health has declined since the outbreak of COVID-19. Returning to work is not likely to fix the issue. The workplace is […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 18, 2020
Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros — They’re Doubling Down To cut costs, companies are laying off employees in customer experience (CX), customer success, and customer support. That’s a big mistake for three reasons. First, we have proof that improving CX increases revenue, lowers cost, and mitigates risk. Second, firms with a strong CX function have the customer understanding needed to weather the pandemic. Insights about needs and […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 4, 2020
Use Federal Stimulus Funds To Deepen Customer Obsession US federal stimulus packages feature over $1 trillion in benefits to businesses. How will your company use its share? In our report, “Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession,” we detail key ways businesses can use federal stimulus money to put customers at the […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins April 27, 2020
COVID-19 Is Proving That Consumer Voices Can Influence Business Decisions Last week, major corporations learned firsthand the power of values-based consumers. Many received harsh backlash after applying for and receiving funds from the Paycheck Protection Program (PPP), intended to help small businesses keep their workforces employed amid the COVID-19 crisis. The US government allocated $349 billion to the program, but many small businesses were denied after larger players received […]
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In A Crisis, People Want Dependable Technology

Glenn O'Donnell April 23, 2020
If there’s one thing the COVID-19 pandemic has taught businesses, it’s how vital core infrastructure and operations are to an organization’s resiliency and dependability. But where does innovation fit into the new normal?
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