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Experience Research Platforms help companies discover and define opportunities, test concepts and prototypes, and evaluate the user and customer experiences.
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On September 9, 20024, Brian Niccol took the helm of a beleaguered Starbucks as its CEO, amid much hope for a reversal of its flagging fortune. One year later, Starbucks is digging itself out of a hole, one pumpkin spice latte at a time. Here’s our take on Starbucks’ growth prognosis and strategy for 2025 […]
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Managing insider risk is a challenge for many reasons, one of the largest being that it’s a very human problem. Security pros are accustomed to dealing with cybersecurity threats, most of which are technical in nature, even if they resulted from a human-element breach. Because insider risk is more about people than PCs, security and […]
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My colleague, principal analyst Bernhard Schaffrik, and I attended Hyland’s Community Live user conference in person, August 27–28, 2025, in Las Vegas. We came away with a sense that Hyland has finally found its groove. There was a sense of excitement, a new focus on innovation, and continued commitment to its key verticals. Hyland, a veteran […]
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In einer Zeit des Wandels und der Unsicherheit können Technologieführer entweder weiterhin reaktiv bleiben oder die sich ihnen bietenden neuen Chancen nutzen. Erfahren Sie, wie der Technology & Innovation Summit EMEA von Forrester Ihnen dabei helfen kann, sich auf das technologische Chaos vorzubereiten und in dem heutigen volatilen Umfeld hohe Leistungen zu erzielen.
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Viele Führungskräfte im Technologiebereich tun Artificial General Intelligence entweder als ferne Fantasie ab oder reagieren darauf mit unnötiger Besorgnis. Es gibt jedoch einen ausgewogeneren und praktischeren Weg nach vorne. Erfahren Sie mehr auf unseren bevorstehenden Technology & Innovation Summit EMEA.
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Für Führungskräfte im Technologiebereich, die einen Budgetplan für 2026 erstellen möchten, ist die Lage unklar. Erfahren Sie, wo IT-Organisationen investieren und wie Einsparungen Experimente fördern können.
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Obwohl Volatilität die Budgeterwartungen gedämpft hat, sollten sich Führungskräfte auf das Unerwartete vorbereiten. Die Budget Planning Guides 2026 von Forrester können Ihnen dabei helfen, in dieser Budgetplanungsphase die richtigen strategischen Entscheidungen zu treffen.
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In B2B marketing, a well-optimized content engine handles the complete content lifecycle — phases that include planning, production, promotion, performance, and preparedness. As an analyst, I’ve helped clients across many industries and organizational models determine how to mature their content operations and address issues, such as too much of the wrong content (consider that 65% […]
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In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.
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Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
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The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
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What drove a large consumer packaged goods brand to overhaul its tech approach to a more modern composable strategy? Find out in this preview of a new case study.
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Adaptive process orchestration is Forrester’s framework for enabling autonomous operations by integrating AI agents, nondeterministic control flows, and traditional automation technologies to manage complex business processes. As enterprises scale automation, Forrester will launch an adaptive process orchestration landscape report in early Q2 2026 to guide leaders in navigating this emerging category and selecting the right orchestration platforms.
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The Forrester Wave™: Managed Detection And Response Services In Europe, Q3 2025, is live. It’s our second evaluation of the managed detection and response (MDR) space focused on the European market. It looks a bit different from our 2023 Wave, as European customers now place a greater emphasis on sovereignty, localization, speed, automation, and resilience. […]
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Did AmberWolf’s talk at DEF CON 33 uncover any true fundamental flaws in Zero Trust? Although we think the research uncovered some significant issues, calling it a “total bust” is definitely overblown. Find out why.
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Two years into Broadcom ownership, VMware is settling into its new normal — with the VMware Explore event bringing forth the first reported results on executing on a seemingly harsh but clearly stated strategy.
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Is President Trump’s America By Design executive order a positive step for design? With a lack of focus on accessibility and substance, no.
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Why aren't B2B companies more like Spotify? Learn three ways marketing, sales, and customer success teams can use postsale customer data to improve retention and expansion efforts.
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Is your IT organization funding yesterday’s technology shortcuts with today’s headcount? Learn how to identify technical debt “doom loops” that keep organizations trapped and how to break the cycle in this preview of our upcoming Technology & Innovation Summits.
