jitender_miglani

Author Insights

Blog

Introducing The Forrester Readiness Index For Digital Marketing

jitender_miglani March 23, 2015
The dictionary defines “readiness” as the state of being fully prepared for something. It is easy to compare how well prepared companies are for digital marketing by looking at their digital marketing staff strength as a percentage of their total marketing staff and at their digital marketing spend as a percentage of their total marketing […]
Read More
Blog

Amazon India And Flipkart Are Betting Big On India eCommerce Growth

jitender_miglani August 7, 2014
Last week, two news items captured the front-page headlines of the Indian financial newspapers. The first was an announcement by Flipkart on July 29 that it has raised fresh capital of $1 billion in one of the largest funding rounds. The second was an announcement by Amazon on July 30 that it will invest another $2 billion […]
Read More
Blog

US Mobile Advertising Spending To Reach $40 Billion By 2019

jitender_miglani May 8, 2014
The advertising industry mega-trend of the last decade — ad dollars shifting from offline to online media — is continuing in this decade, as well. This is because more and more users are becoming "addicted" to the Internet. According to a recent study by the Pew Research Center, “The Web at 25 in the U.S.,” […]
Read More
Blog

India’s Online Retail Spending Will Reach $16 Billion By 2018

jitender_miglani March 4, 2014
The Indian online retail market is still nascent, yet it is growing rapidly. Despite all of the existing challenges — underdeveloped logistics and supply chain operations, poor last-mile connectivity, delivery rejections at the doorstep when cash-on-delivery payments are used, and low conversion rates — online retail in India grew by 67% in 2013. Forrester expects […]
Read More
Blog

The Combined eCommerce Spending Of Australia, China, India, Japan, And South Korea Will Reach $854 Billion By 2018

jitender_miglani October 8, 2013
Our recently published Forrester Research Online Retail Forecast, 2013 To 2018 (Asia Pacific) reveals some interesting insights on the evolution of online retail spending and the online buyer populations across Australia, China, India, Japan, and South Korea. The forecast details online spend for each of the following categories: computer hardware and software; consumer electronics; beauty […]
Read More
Blog

US Mobile Ad Spending On Social Networks To Reach $4.5 Billion By 2018

jitender_miglani April 5, 2013
If I were to ask you to name the top three social networking sites, you could probably answer easily. If I asked you to name the next five, you might find it a bit more difficult. You may be surprised to hear that Wikipedia has a list of nearly 200 active major social networking sites […]
Read More
Blog

Social Media Spending In Western Europe Is Expected To Reach 3.2 Billion Euros By 2017, But There Is A Catch

jitender_miglani March 4, 2013
The European economy is still struggling for growth after the global recession. While overall GDP growth was positive in 2010 and 2011, it again turned negative in 2012. A slow economic recovery is projected through 2017, but growth is not expected to reach 2007 levels during the next five years. Despite this weak macro-economic environment, […]
Read More
Blog

66 Million US Households Will Access The Internet Via Game Consoles, Blu-ray Players, Or Connected HDTVs By 2017

jitender_miglani January 7, 2013
Ten years ago, the most common way to connect to the Internet at home was via a PC or a laptop. Now, connectivity at home is increasingly being supplemented by tablets, smartphones, and other media devices, although PCs/laptops still dominate. Consumer electronics device manufacturers cashing in on this shift are offering Internet-ready capabilities in many […]
Read More
Blog

78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017

jitender_miglani October 18, 2012
  If you search for “the death of email” on the Internet, you might be surprised by the number of articles on the subject. Why are so many people talking about it? Is this 40-year-old method of communication really under threat from social media? Does it mean that marketers will spend less on email marketing […]
Read More
Blog

The World Online Population Is Expected To Reach 3.5 Billion By 2017

jitender_miglani September 4, 2012
In 1974, an Indian Bollywood Hindi-language film was released with the title Roti Kapda Aur Makaan (English translation: Food, Clothing, And Shelter), referring to the bare minimums of life. If it were to be released today, the director of the movie would need to add the word Internet to the title because access to the […]
Read More