Joe Cicman
Senior Analyst, Digital Transformation
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Headless Commerce And The Horseless Carriage
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . . . Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […]
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Shopify Buys Handshake To Boost B2B Commerce Chops
On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced? Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]
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