Joe Cicman
Senior Analyst, Digital Transformation
Author Insights
Blog
You Probably Won’t Recognize The Next Great B2B Marketplace
I hear this a lot lately: “My boss told me we need to get on marketplaces. What are the best practices?” After a few minutes unpacking the situation, we get to the part about the day in the life of the customer. That’s when I generally hear crickets. When marketplaces come up with vendors, I […]
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Blog
The Top Strategies For Replatforming Your Commerce Solution
Find out how to match your organization's digital maturity with the right e-commerce platform.
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Blog
Predictions 2020: Ecosystems Are The New Optimizers For B2B Sellers
Learn what B2B sellers must do to innovate and drive value in 2020. Read our predictions for B2B commerce.
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Blog
How To Become Self-Aware Of Your B2B eCommerce Digital Maturity
Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. The B2B C-suite is demanding that you accelerate your digital transformation. This means that you face more pressure to show progress and benchmark your maturity. My newly […]
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Blog
Headless Commerce And The Horseless Carriage
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . . . Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […]
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Blog
Shopify Buys Handshake To Boost B2B Commerce Chops
On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced? Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]
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