Joe Cicman

How do firms like Target, The Home Depot, and Starbucks deliver top quality CX and EX? With experience architecture (XA). Learn more about XA in this blog and at our upcoming Technology & Innovation event.

When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]

Can on-premise digital experience platforms be migrated to the cloud? Learn the five key takeaways from the latest Forrester Wave.

In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.

In Forrester’s recently published report, “The Forrester Wave™: B2B Commerce Suites, Q2 2020,” we evaluated the 13 most significant vendors — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite, Intershop Communications, Oracle, Salesforce, Sana Commerce, SAP, and Unilog Content Solutions — against 29 criteria. After researching, analyzing, and scoring each vendor’s current offering, strategy, and […]

Viewing your new eCommerce platform as a container to lift and shift legacy customizations is a mistake. Analyst Joe Cicman provides best practices.

I hear this a lot lately: “My boss told me we need to get on marketplaces. What are the best practices?” After a few minutes unpacking the situation, we get to the part about the day in the life of the customer. That’s when I generally hear crickets. When marketplaces come up with vendors, I […]

Find out how to match your organization's digital maturity with the right e-commerce platform.

Learn what B2B sellers must do to innovate and drive value in 2020. Read our predictions for B2B commerce.

Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. The B2B C-suite is demanding that you accelerate your digital transformation. This means that you face more pressure to show progress and benchmark your maturity. My newly […]

As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . . . Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […]

On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced? Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]