Blog
Vulnerability management is undergoing a seismic shift. The risk based prioritization from Vulnerability Risk Management (VRM) has combined with attack surface management (ASM) to form exposure management and continuous security testing — two emerging practices that prioritize visibility and prioritization over remediation and response.
Podcast
Originally episode 283, this recording focuses on how American Express evolved their VoC program. Show Notes: Originally episode 283, this recording focuses on how American Express evolved their VoC program. Luis Angel-Lalanne, VP of Customer Voice at Amex, shares his organization’s journey from survey fundamentals to a robust feedback program that continuously engages stakeholders in […]
Blog
In today’s complex IT landscape, traditional performance metrics often fall short. This blog explores the importance of metric maps in driving adaptive and resilient operations. By aligning metrics with strategic goals, organizations can foster continuous improvement and enhance employee engagement. Discover how to effectively diagnose service issues and implement meaningful performance models.
Blog
On July 24, a widespread Service Interruption in Starlink satellite services affected thousands of consumer and business subscribers across the globe. This is the longest outage Starlink has seen ever seen as a commercial service provider. Learn the three key lessons for IT leaders from this unfortunate event.
Blog
In the past, volatility for CIOs came in waves: an economic downturn here, a security breach there, a digital transformation sprint every few years. But 2025 has been an entirely different animal – year of "too much, too fast." Find out how a panel at the upcoming Technology & Innovation Summit in Austin can help master the mayhem and adapt your technology strategy.
Blog
The Asia-Pacific region’s submissions for our Enterprise Architecture Awards are very impressive. Can EA orgs in EMEA and the Americas rise to the same standard?
Blog
Learn five critical AI infrastructure imperatives from America’s 2025 AI Action Plan — from data centers and energy to security and global strategy — and what CIOs must do now to stay ahead.
Webinar
Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.
Blog
This week the UN court said countries must address the “urgent and existential threat” of climate change. It’s easy to see from weather events why this is more urgent than ever before. 2025 has seen wildfires in southern California and South Korea; flooding in Texas, Bolivia, and New South Wales; and heat waves in the […]
Blog
Both Google Cloud and Oracle announced massive price reductions in their contracts under pressure from the General Services Administration, which oversees federal procurement. Learn more about the specifics and the implications of this shift.
Blog
Today’s technology executives face a perfect storm of market disruptions, shifting priorities, and relentless pressure to deliver. So why are most still operating with governance models built for a different era? Find out in this preview of our upcoming Technology & Innovation Summit North America.
Blog
The Forrester Wave™: Data Governance Solutions, Q3 2025, is now live. This evaluation captures a market in transition — one where governance is no longer just about control and compliance but about enabling trust, agility, and AI readiness at scale. Over the past six months, we evaluated 13 of the most significant data governance solution […]
Blog
Learn what to look for in a collaborative work management tool based on our evaluation of 11 vendors in the recently released Forrester Wave™: Collaborative Work Management Tools, Q2 2025.
Blog
Marketing technology is the backbone of modern customer engagement. It enables businesses to generate customer insights, personalize experiences, and orchestrate campaigns. Our attention often focuses on the technology itself, with a tendency to overindex on features and functionality; however, raw technology isn’t the arbiter of success. Maintaining an advantage is dependent on the people and […]
Blog
In 2025, B2B marketing leaders are navigating a complex landscape shaped by economic uncertainty, rising performance expectations, and the rapid evolution of AI. According to Forrester’s 2025 B2B Brand And Communications Survey, agency partnerships remain nearly universal among large companies, but the nature of those relationships is shifting. Many marketers are under pressure to deliver […]
Blog
In a symphony orchestra, the conductor can’t play every instrument — without their guidance, it can be a cacophony rather than a symphony. Conductors interpret the score, set the tempo, cue the musicians, and shape the sound of the ensemble. Their leadership transforms individual talent into a unified performance. In the same way, a director […]
Blog
Learn how agentic AI is impacting healthcare and the future of the industry.
Blog
In Forrester’s 2025 B2B Brand And Communications Survey, CMOs and marketing leaders revealed how economic pressures and the rapid adoption of generative AI (genAI) are reshaping expectations for brand and communications investments. The budget expectations shared by our survey respondents indicate a planned strategic rebalancing — driven by AI-enabled efficiencies and a push for leaner […]
Blog
As educational institutions become increasingly connected, the need for robust cybersecurity grows even greater. Learn how we can protect digital campuses without building walls so high that curiosity can’t climb over them.
Blog
A common client request I’ve gotten over the past several years is how to best manage growing data costs in the security information and event management (SIEM) system.
