Featured Blogs

Blog

Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait

Stephanie Balaouras 5 days ago
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.
Blog

Parting Lessons From CX Summit North America To Help You Deliver The Total Experience

Rick Parrish 5 days ago
As another CX Summit North America draws to a close, it’s time to get to work. Use these takeaways to help you create your action plan for transforming the experiences you offer.
Podcast

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

What It Means 5 days ago
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

Customer Experience Quality In The US Falls To An(other) All-Time Low

Pete Jacques June 24, 2025
While persistent challenges plague CX in North America, EMEA offered some bright spots. Learn about this year’s Customer Experience Index (CX Index™) scores and the lessons they hold for brands.
Blog

AppGen Is Here: Say Goodbye To Software Development As You Know It

Diego Lo Giudice June 23, 2025
Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development, and disrupting the software industry.
Podcast

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

What It Means June 12, 2025
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.

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Blog

Dell Tech World 2025: AI’s Model T Moment?

Alvin Nguyen 2 hours ago
Dell Tech World 2025, where Dell Technologies unveiled a bold vision for the future of enterprise AI. Is this truly AI’s “Model T moment”? Let’s dive into the key announcements, insights, and what they mean for businesses. In his keynote, Michael Dell compared today’s AI revolution to the early 20th-century shift from horse-drawn carriages to motor […]
Blog

Training Architects Has Never Been So Important, Here’s Why

Stéphane Vanrechem 2 hours ago
Enterprise architects (EAs) are under pressure. The AI era is reshaping business models, accelerating transformation, and demanding new levels of agility. Yet many EA teams are struggling to keep up not because of a lack of frameworks or tools, but because of a growing skills gap. Please keep in mind that EA teams are not […]

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

M-Files Embeds Itself More Deeply Into The Microsoft Ecosystem

Cheryl McKinnon 2 hours ago
Find out how M-Files' deepening of its partnership with Microsoft will impact customers and the overall enterprise content management market.
Podcast

410: Practitioner Stories: Zurich Insurance Transforms CX With AI

The CX Cast 5 hours ago
Conny Kalcher, Group Chief Customer Officer of Zurich Insurance, discusses the transformative role of AI in customer experience with us. Conny shares insights into Zurich’s journey towards becoming more customer-focused, emphasizing the importance of empathy, transparency, and reliability in AI applications. From speeding up claims processing to enhancing internal communications, discover how Zurich is leveraging […]
Blog

What’s Hot For Enterprise Fraud Management In APAC In 2025

Meng Liu 6 hours ago
As AI-driven threats increase across the APAC region, so do enterprise fraud management technologies. Find out what fraud management professionals in APAC should pay attention to when evaluating solutions and vendors.
Blog

Your Zero Trust Strategy Needs An Adversarial Perspective

Tope Olufon 1 day ago
As IT environments become more complex and alert fatigue grows, the solution isn't more controls. It's systematic testing through an attacker's lens. Find out how your Zero Trust strategy can benefit from this approach in this preview of a new report.
Blog

What International Customers Should Know About Microsoft’s Sovereign Cloud Offerings

Dario Maisto 1 day ago
Given the increasingly volatile geopolitical environment, Microsoft customers are requesting more details on the company’s digital sovereignty posture. Consequently, Microsoft has now updated its sovereign cloud offerings to include details for: Sovereign Public Cloud, Sovereign Private Cloud, and National Partner Cloud. Find out what this means and how it may impact your strategy in this post.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

Understanding The Real Cyber Risks Behind The Iran-Israel-US Geopolitical Tensions

Jitin Shabadu 4 days ago
When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.
Blog

Top 10 des technologies émergentes 2025

Brian Hopkins 27 Juin 2025
La technologie émergente ne fait pas que s’accélérer — elle se diversifie vers des directions plus risquées, plus puissantes et plus innovantes. Découvrez trois évolutions majeures dans le top 10 des technologies émergentes de cette année, ainsi qu’une vérité fondamentale qui, elle, reste inchangée, dans cet aperçu de notre prochain webinaire et de notre nouveau rapport.
Blog

How To Choose A Security Platform Without Getting Burned

Jeff Pollard 4 days ago
Not all security platforms are created equal. CISOs and security pros can get five tips on selecting a security platform in this preview of a new report.
Blog

Fujitsu Executive Analyst Day: Key Takeaways

Alvin Nguyen 5 days ago
Fujitsu’s Executive Analyst Day in Santa Clara, California, sparked conversations with technologists and business leaders that helped attendees learn about the state of their business and products/services. Topics Covered Corporate strategy Discussion of Fujitsu’s corporate strategy and how it has performed Technology strategy Discussion of Fujitsu’s research and commercialization of its technology AI business strategy […]
Blog

Unlock The Marketplace Potential: A Strategic Guide For Tech Leaders

Joe Cicman 6 days ago
Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Blog

Ask Again Later? No Thanks — The Future Of Customer Success Is Now

Shari Srebnick 6 days ago
It’s no longer about customer happiness or satisfaction — it’s about anticipating needs, enabling value, and fostering long-term growth. Learn about the smarter, more strategic approaches CS teams should embrace.
Blog

AWS re:Inforce 2025 — Heavy On User Experience Enhancements, Light On The GenAI Hype

Allie Mellen 6 days ago
This year's AWS re:Inforce event included a big announcement and revealed other security-related enhancements. Read our top takeaways.
Blog

Six Ways That Prime Fuels Amazon’s Retail Growth

Jitender Miglani 7 days ago
Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
Blog

Why “Performance Marketing” Falls Short

Ian Bruce 7 days ago
Many B2B organizations overrotate toward marketing tactics that engage buyers long after they have formed preferences. Instead, they must try to influence buyers before they enter a purchasing process.
Blog

US Banks’ Total Experience: Brand Promises Fall Short, And CX Is Declining

Alyson Clarke June 24, 2025
Banks create value by winning customers and then serving them in ways that deepen the relationship and drive retention. Forrester’s new Total Experience Score rankings for 25 US banks reveal that banks’ brand promises aren’t resonating and that CX has declined. So what’s going wrong, and which banks are getting it right? What Is Forrester’s […]

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

The Future Of Healthcare Is In The Cloud

Tracy Woo June 24, 2025
Cloud is transforming healthcare by enabling smarter, faster, and more secure care delivery — but challenges such as security, interoperability, and clinician burnout still demand bold innovation.
Blog

Seven Launch Best Practices To Drive The Results You Want

Beth Caplow June 24, 2025
With clients struggling to nail their product launches recently, I thought it might be helpful to summarize a webinar I participated in a few months ago called Captain Your Launch: Mastering B2B Product Launches. Host Rowan Noronha was joined by Julien Sauvage, Tamara Grominsky, and myself. We covered the gamut on launches, sharing our experiences, […]
Blog

US Health Insurers’ Total Experience Fails To Impress

Judy Weader June 24, 2025
Before diving into the highlights of this year’s study, The US Health Insurers Experience Metrics Rankings, 2025, let’s first set some context. Since 2016, Forrester has been tracking the quality of brands’ customer experience (CX), using the Customer Experience Index (CX Index™), which links customers’ perceptions of CX quality to loyalty. This year, we are […]
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