Judy Weader

Senior Analyst

Forrester Bio

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Blog

Health Insurers: Taking Average To The Extreme

Judy Weader June 1, 2021
For the first time in the history of Forrester’s Customer Experience Index (CX Index™), every health insurer tracked in the study earned a rating of “OK.” Although this sounds more worthy of one-handed applause than a standing ovation, it marks steady upward progress for an industry where more than two-thirds of brands landed in the […]
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Be An Authentic Ally To Earn The Right To Wear The Rainbow

Judy Weader June 1, 2021
June: a time when flowers bloom, kids count the days until summer vacation, and businesses everywhere turn their logos into little Pride flags. “Rainbow capitalism” is becoming more common, but as it spreads wider, it becomes more obvious when a firm’s commitment to the LGBTQ+ community barely runs skin deep. In 2019, LGBTQ+ groups pushed […]
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Go 5D With Forrester’s Advanced CX Prioritization Model

Judy Weader March 12, 2021
In my earlier posts about customer experience (CX) prioritization, focusing on Forrester’s beginner-level and intermediate-level models, I covered the use of criteria around customer impact, business impact, and (when you get to intermediate) feasibility as a means of determining which CX-related projects you should pursue or put to the side. Moving up to advanced mode […]
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Level Up Your CX Prioritization By Thinking In Multiple Dimensions

Judy Weader February 8, 2021
In my last blog post about customer experience (CX) prioritization, I talked about the importance of balancing customer impact with business impact when making decisions about which projects to pursue. Beginning CX prioritization uses a simple but effective four-box model. As CX prioritization moves up the maturity curve, it gets more complex by adding more […]
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Amazon, Berkshire Hathaway, And JPMC’s Haven Disbands — What That Means For Healthcare Companies

Judy Weader January 6, 2021
Some may be breathing a sigh of relief — but this is a temporary reprieve. Healthcare organizations and employers must act now to innovate and rethink the way they deliver healthcare services and coverage.
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Let’s Talk About (Government) EX

Judy Weader September 1, 2020
Forrester has been talking about the connection between employee experience (EX) and customer experience (CX) for years. And it’s not just talk: Our Customer Experience Index (CX Index™) and Employee Experience (EX Index) studies help organizations understand the key drivers of experience for customers and employees, respectively. But although we’ve published reports on government CX, […]
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Why CX Prioritization Matters And How To Get Started

Judy Weader July 28, 2020
A CX prioritization process ensures that resources are used with maximum efficiency and efficacy. Discover how to quickly set up a CX prioritization process.
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Take These Three Steps To Build Your CX Improvement Business Case

Judy Weader May 7, 2020
Building a successful CX business case requires a strong foundation. Get three best practices here for successfully building your CX business case.
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Steps Companies Are Taking Now To Help Their Customers Through The Crisis

Judy Weader April 21, 2020
The COVID-19 pandemic is straining economies and individuals alike. Companies must take advantage of this opportunity to think creatively about how they operate. Forrester looked at how more than 20 companies changed their policies and procedures in response to COVID-19. Three key themes emerged as firms: Reduced sources of stress. Financial services firms, including Bank […]
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Blog

Tier It Up: A Winning Strategy For Customer Success Management Programs

Judy Weader November 21, 2018
When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business? The answer is that the most successful CSM programs use tiered structures that balance people […]
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