Featured Blogs

CRM software has become overengineered, and complexity is killing its value, but AI has the potential to simplify CRM.

  The enterprise world is on the brink of a fundamental transformation, and I believe we’re underestimating just how deep it will go. Over the past month, I’ve had a series of epiphanies about generative AI, knowledge graphs, and AI agents. What I’m now seeing is a reinvention of one of management’s most foundational practices: […]

In 2025, European technology spending will see a significant uptick of 5% to reach a monumental €1.4 trillion. Find out which sectors and categories will drive the growth in this preview of our annual European tech market forecast.

B2B marketers overwhelmingly agree that their buyers and customers expect experiences relevant to their needs and preferences. Yet they struggle to define and deploy an audience-centric approach to B2B personalization that extends throughout the customer lifecycle.

With the average cost of a data breach at $2.7 million and 33% of enterprises reporting being breached three or more times over the past 12 months, understanding and learning from past incidents is not just beneficial — it’s essential.

We often talk about AI through the lens of individual productivity: automating tasks, accelerating workflows, and reducing costs. But there’s something far more powerful — and far less discussed — emerging in front of us: the impact of generative AI on teams — not just replacing tasks but reshaping how people work together.

How should CX professionals use generative AI? Forrester VP, Principal Analyst Martha Bennett joins for a follow-up discussion to chat about the evolution and current state of genAI, busting myths and addressing real-world CX applications. 

To achieve seamless cross-platform functionality, AI agents need standardized frameworks addressing not just technical compatibility but also security, governance, adaptability, and intent. Read this post to learn the nine dimensions of agentic AI interoperability. 

In a climate of economic and political uncertainty, tech budgets are under pressure. According to Forrester’s Industry- And Customer-Supporting Software Survey, 2025, 23% of organizations cite budget as their number one software challenge.

AI and data platform provider Domo unveiled its AI agent capability — Agent Catalyst — at the recent Domopalooza 2025 event. Learn more about the new release and Domo's offer to build customers’ first agent for free in this review of the event.

The Forrester Wave™: Content Management Systems, Q1 2025, reveals a transformed field of third-generation CMSes that are delivering new business value through (1) generating AI-powered content variants at scale and (2) AI agents to enhance content teams’ interactions with digital content.

At its recent SUSECON 25 event, SUSE revealed a rebranded portfolio focused on four key platforms. Learn more about those changes and how they could impact your technology plans in this review of the event.

Companies’ reputations aren’t just built (or destroyed) online. Marketing leaders must stay mindful of the vast ecosystem influencing their brand’s reputation.

Learn the ins and outs of building and operating AI agents on Agentforce in this review of Salesforce’s TDX developer conference.

Let’s start with some good news. According to Forrester’s Priorities Survey, 2024, business and technology leaders tell us that the number-one priority for their firm is to “improve the experience of our ultimate customers.” The top three priorities for this year are: 1. Improve the experience of our ultimate customers. 2. Meet measurable commercial growth […]

Forrester is thrilled to announce the opening of nominations for the 2025 global Enterprise Architecture Awards. Learn more about this year’s awards and how to apply here.

NASSCOM recently hosted its flagship event, the Technology Leadership Forum (NTLF) 2025, with noticeably stronger attendance than in recent years. Returning to its familiar venue — the Grand Hyatt Mumbai — proved valuable. The compact setting was ideal for high-impact interactions, enabling us to engage in over 50 client meetings across a wide range of […]

B2B buyers rarely act alone. They are part of large, complex buying groups that rely on a network of trusted sources throughout the decision-making process. Forrester’s B2B Trust research delves into these preferences, offering insights that are invaluable for shaping marketing and sales strategies and influencer relations programs. We find that B2B buyers have distinct […]

This week we published a new report looking at how generative AI (genAI) can bring fresh energy to an enterprise content management (ECM) program. Unlock The Potential of Your Documents With Generative AI is a call to action for content management leaders to explore new ways to engage with and exploit the value of their managed […]