Kelly Price

Resources and guidance for transitioning to remote research in response to COVID-19. Discover techniques, vendors, and best practices that can help you conduct customer research now.

Customers’ perceptions arise when they assign meaning to stimuli — like the color of a button in an app. The meaning that customers assign depends largely on their context. Learn what this means for CX pros.

“Understand your customers! Do research!” Anyone who has paid even a passing glance to the world of customer experience and user experience over the last decade has surely heard this mandate is one form or another. And while I’m happy that so many people are recognizing the value of research as a key to business […]

I spoke with UserZoom CEO Alfonso de la Nuez Monday about his firm’s announcement last Thursday that it has acquired Validately. Why? Because many companies ask for my help selecting a usability testing vendor, and the first thing I ask them is what they need the tool to do. Do they need moderated and unmoderated […]

In his 2019 Design in Tech report, design luminary John Maeda boldly proclaimed that “in reality, design is not that important,” stirring waves across the design community. After decades of advocating for its importance, how could one of design’s biggest advocates question its significance? Maeda later clarified that what he meant by this provocative assertion […]

I was at Qualtrics’ X4 Summit in Salt Lake City last week. The two-day event featured a heavy-hitting mainstage lineup, including President Barack Obama, Sir Richard Branson, Ashton Kutcher, Adam Silver, Oprah Winfrey, and dozens of breakouts about new developments across Qualtrics’ product line. You might wonder what a former president and industry moguls have […]

Seamlessness is quite the buzzword these days. It seems that brands of all shapes and sizes are vying to achieve it — from cars, to shopping, to payments, to even “co-living” communities, the storied “seamless” experience seems to be everywhere. But are the experiences that we think are seamless in fact delivering superior experiences? Many firms […]

Seamlessness is quite the buzzword these days. It seems that brands of all shapes and sizes are vying to achieve it — from cars, to shopping, to payments, to even “co-living” communities, the storied “seamless” experience seems to be everywhere. But are the experiences that we think are seamless in fact delivering superior experiences? Many firms […]