Featured Blogs

Blog

GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First

Lisa Gately February 21, 2025
Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.
Blog

Let The Service Management Agentic AI Race Begin

Julie Mohr 3 days ago
As vendors race to integrate AI-driven solutions into their offerings, we explore how agentic AI is revolutionizing service management, why it matters now, and what the future holds for service management automation.
Podcast

Finally, An Alternative To 3LOD: Meet Continuous Risk Management

What It Means 5 days ago
For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.

Gain B2B Marketing Insights At Forrester’s Phoenix Summit!

Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.

Blog

Cybersecurity’s Latest Buzzword Has Arrived: What Agentic AI Is And Isn’t

Allie Mellen 6 days ago
As vendors come out of the woodwork announcing their “agentic AI” innovations, we explore what the term truly encompasses and what is hype.
Blog

Firefox Goes Off Brand

Andrew Cornwall March 6, 2025
Mozilla’s recent change to the Firefox terms of use has led to concerns within the open-source, privacy, and web communities. Firefox now finds itself in a difficult spot.
Podcast

Taming B2B Buying Mayhem

What It Means March 6, 2025
Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.

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Blog

How Banks Can Win At CX: Lessons From The Front Lines

Oliwia Berdak 16 hours ago
Customer experience quality in banking is falling on average, but there are banking brands globally that buck this trend, outshining competitors and continuing to improve their CX performance.
Blog

Microgrids And Data Centers: A Sustainable Power Duo

Alvin Nguyen 16 hours ago
Discover how microgrids are revolutionizing data centers to meet AI’s growing demands and sustainability goals.

2025 Tech Predictions: Your Must-Have Guide

From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.

Blog

Takeaways From HIMSS25: Embrace Collaboration, Change, And Cybersecurity

Arielle Trzcinski 17 hours ago
Collaboration emerged as the key to unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. CEO Hal Wolf called on all healthcare organizations (HCOs) to prepare for change, acknowledging the anxiety and uncertainty many feel amid rapid policy shifts. […]
Blog

Top AI Use Cases For Accounts Payable Automation In 2025

Meng Liu 21 hours ago
Our latest report, Top AI Use Cases For Accounts Payable Automation In 2025, delves into the transformative power of AI in accounts payable (AP), highlighting the most impactful use cases. Here’s a sneak peek into the future of AP automation. The AI Transformation In AP AI is making waves across various AP processes, from invoice […]
Blog

Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market

Faram Medhora 3 days ago
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
Blog

Siemens Data Center Analyst Event Touches On A Variety Of Topics

Alvin Nguyen 3 days ago
Forrester was invited to a Siemens Industry Analyst Day event focused on data centers in Zug, Switzerland and received presentations covering a wide variety of data center topics, as well as a tour of Siemens’ facilities showcasing the practical application of its strategy and products. There were a variety of key topics covered at the […]
Blog

Ask, Don’t Interrogate: Best Practices For Collecting Zero-Party Data

Stephanie Liu 5 days ago
As more privacy regulations and consumer tools emerge, the challenge for brands is how to ask consumers for data in a way that is user-friendly and encourages them to share their information. Get an example on how to collect zero-party data in this preview of a new report.

Ready For 2025? Discover Key B2B Marketing And Sales Predictions!

Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.

Blog

The Power Of Open Source: Cloud-Native Is Transforming As AI Takes The Limelight

Charlie Dai 5 days ago
Three years ago, Lee Sustar and I published the report, Navigate The Cloud-Native Ecosystem In 2022. In that report, we analyzed how the cloud-native ecosystem, driven by open-source software (OSS), has been powering architecture modernization across infrastructure and application development, enabling platform-driven innovation in the meantime across a spectrum of technology domains such as data […]
Blog

The Akira IoT Device Attacks Aren’t Just About THAT Device

Paddy Harrington 5 days ago
Securing IoT devices presents unique challenges due to their proprietary operating systems and firmware, which often preclude traditional endpoint protection methods. This blog explores the critical role of network segmentation and Zero Trust principles in mitigating risks, emphasizing the importance of robust edge, network, and gateway security measures to defend against sophisticated attacks such as the Androxgh0st botnet and Akira ransomware.
Blog

Top Recommendations For CISOs In 2025: Deal With Uncertainty … Again

Jeff Pollard 6 days ago
The security landscape continues to evolve, as does global uncertainty, leaving CISOs preparing for turbulence ahead.
Blog

Apple Aims To Make Transparency The Core Of Its Trust Strategy

Martin Gill 6 days ago
We made a call last week that Apple had created a trust issue in the UK, and possibly more widely.
Blog

The Brewing Battle For Digital Online Age Verification

Merritt Maxim 6 days ago
With online identity verification well understood and maturing, the next brewing verification battle is around age verification, a subset of identity verification.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

Blog

The Question Is No Longer “If” But “How” AI Is Radically Transforming Software Development

Diego Lo Giudice 7 days ago
In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves.
Podcast

395: Practitioner Stories: Embracing Journey Centricity At Nissan

The CX Cast 7 days ago
Since 2018, Nissan has been on a path to transform its legacy systems and operating model to make customer journeys the center of value creation and create a best-in-class integrated customer journey. Jivesh Juneja, Customer Journey Director at Nissan, joins the CX Cast to discuss Nissan’s journey from embracing customer journey mapping to scaling out journey management and adopting a journey-centric operating model.
Blog

Agentic AI Is The Next Competitive Frontier

Rowan Curran 7 days ago
In the ever-evolving landscape of artificial intelligence, businesses are moving beyond traditional AI agents toward something far more transformative: agentic AI.
Blog

Dual-OMS TEI: Companies Actually Get Their Money’s Worth

Emily Pfeiffer 7 days ago
We evaluated the Total Economic Impact™ of companies that simultaneously use two order management systems, and our research uncovered surprising findings.
Blog

Forrester’s Customer Obsession Awards: Why Winning This Award Matters

Keith Johnston 7 days ago
Showcase your customer obsession journey and achievements with Forrester’s 2025 awards. Apply now for the chance to gain global recognition and exclusive perks while elevating your brand.
Blog

Key Questions For Tackling Technical Debt

Linda Ivy-Rosser March 10, 2025
Technology leaders are more focused on technical debt today to ensure that they can fully leverage tomorrow’s emerging tech. Find out the questions that you should be asking to manage the technical debt in your organization.
Webinar

Measure What Matters: Your Guide To CX Success

Learn from our analysts as they unveil the CX metrics framework, a tool to build effective measurement strategies that drive tangible results.
Blog

The Graphic Future Of IT Management

Charles Betz March 10, 2025
IT management platforms are evolving from forms and workflow-driven systems into systems based on intelligent, interconnected knowledge graphs. Learn how and why in this post.
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