Blog
Marketers spend hundreds of millions of dollars a year on paid search but only hundreds of thousands on SEO. Marketers know SEO isn’t thousands of times less valuable, but it can feel thousands of times harder to realize its value. In the words of one Redditor: “SEO is incredibly time consuming, often involves multiple people, […]
Blog
On January 30, 2025, the US Department of Justice (DOJ) moved to block the acquisition of Juniper by HPE. The DOJ is concerned about 60% of the wireless LAN (WLAN) market being occupied by two vendors (HPE and Cisco) and that it would stifle any innovation from other vendors that have single-digit market share. HPE […]
Blog
Ask business leaders why they are investing in AI technologies, and the answer is often emphatic and clear: It’s about efficiency. In Forrester’s 2025 B2B Brand And Communications Survey, 86% of marketing leaders said efficiency was the likeliest impact of AI technologies. Will AI Bring About A New Industrial Revolution? If we believe some of […]
Blog
Our B2B research team is preparing feverishly for this year's event, which starts March 31. Get a sneak preview here of a few of the sessions and panel discussions in the works.
Blog
Participate in the Forrester 2025 B2B event trends survey and gain access to the latest trends to help shape your event strategy this year.
Blog
After the two previous summits hosted at Bletchley Park in the UK (November 2023) and in Seoul, South Korea (May 2024), French President Emmanuel Macron has decided to host a new AI Action Summit, cochaired with India, on February 10–11 in Paris.
Blog
Read key insights from our research on how generative AI is transforming commerce search solutions.
Blog
Managed detection and response (MDR) — without a doubt — has successfully claimed the crown of all managed security services for making and keeping clients happy.
Blog
Customer success (CS) practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite being different, though complementary, concepts.
Blog
Like many, I’ve been using generative AI (genAI) systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability.
Blog
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
Blog
Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.
Podcast
Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Forrester analysts Arielle Trzcinski and Shannon Germain Farraher team up with host Martin Gill to dive into Forrester’s 2025 healthcare predictions.
Blog
Generative AI isn’t just creating captivating visuals; it’s changing how businesses scale creativity, engage audiences, and develop entirely new products. Learn the benefits and risks of using genAI for visual content.
Blog
Spending on connected television (CTV) advertising is forecast to increase 13.8% in 2025. But is CTV a good fit for B2B advertising? Learn the advantages and disadvantages to CTV advertising in this post.
Blog
Accessibility is still vital for businesses despite recent federal actions.
Blog
In 2024, trust in health insurers hit a three-year low, with just 56% of consumers saying that they trust their health insurer to do what's in their best interest. Regain consumer trust by taking these actions.
Blog
IBM has had a very busy and prolific acquisition season. It acquired two Oracle consulting firms within the last five months.
Blog
The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that, this year, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices. Further for manufacturing, Forrester’s report, Embrace The Circular Economy To […]
Blog
On January 29, Google announced the wide launch of its Meridian open-source marketing mix modeling (MMM) solution, available through GitHub.
