Mark Grannan

Senior Analyst

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What Open Source’s Collision With PaaS Means For Drupal And WordPress Services: FORR in 3 Video

Mark Grannan May 14, 2019
Please check out our second FORR in 3 episode. FORR in 3 is a new video blog series on commerce, content, and services. In this episode, Amanda LeClair and I discuss my recent research on the trends shaping the open source and CMS landscape, especially what it means for organizations investing in Drupal and WordPress […]
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Thoughts On DX: Headless Vs. AI/ML

Mark Grannan March 22, 2019
I have been noodling on the future of digital experience (DX) for the better part of six years. Today I want to run a hypothesis past you: Headless architecture and AI/machine-learning (ML) automation are competing for the future (and soul) of the DX tech stack. So let’s examine both sides of this equation: 1.) Headless, […]
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Uncovering 2020 Digital Experience Priorities: It’s That (Survey) Time Of Year!

Mark Grannan March 7, 2019
This week, we launched our annual panel survey on digital experience (DX) priorities, challenges, and strategies. If you’re a leader, decision maker, or influencer of your enterprise’s DX strategy, we’d love to have your input. Why take the survey? More responses = better data, which we will share with all survey takers and will then fuel […]
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A Tantalizing Sequel To Web CMS Is Coming Soon

Mark Grannan November 15, 2018
After months of research, I am excited to publish our evaluation of the web CMS market (Forecast, Now Tech, and Forrester Wave™). Thank you to all the folks who worked so hard to make this happen! I firmly believe that enterprise customers need these solutions to be their partner and platform to build, deliver, and optimize amazing experiences on channels such as web and mobile. But there […]
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The Magento Acquisition Finally Moves Adobe “Beyond Marketing,” But It’s Just The First Step

Mark Grannan May 22, 2018
On Monday, Adobe announced its $1.68 billion acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce, and Oracle. Why Magento? A number of commerce-centric offerings exist on the market — but none of them are like Magento. Magento has not only demonstrated growth, but it also boasts a vibrant community of developers and […]
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Q&A: Digital Experience Platform Wave 2017

Mark Grannan October 5, 2017
Two weeks ago my colleague Ted Schadler and I published our Wave on the Digital Experience Platform market (link) and an accompanying trends report (link). We’re grateful to all those** who contributed. While our analysis speaks (mostly) for itself, I want to tackle a few questions that have been popping up. I have cherry picked […]
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The Next Step In Web CMS Evolution

Mark Grannan January 24, 2017
Today, we publish the Forrester Wave™: Web Content Management Systems, Q1 2017 after three months of research and another month of writing and editing. Today, we can step back and begin to help our clients leverage this research to shape their digital experience strategy. But first, a special thank you to my colleagues Danielle Geoffroy, Allison […]
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{Salesforce + Demandware}: DX Reactions and Predictions

Mark Grannan June 2, 2016
Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B.   Reaction: At first glance these two software vendors compliment each other well because there is so little redundancy — Demandware filling a commerce gap in the Salesforce portfolio. However, it’s more complicated than that. From the DX platform angle, Salesforce is acquiring a […]
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Digital Experience Software: Best-Of-Breed or Suite? Yes.

Mark Grannan October 23, 2015
by Mark Grannan and Ted Schadler (click to see his post) The market for digital experience software is rapidly expanding — as in thousands of vendors in the market – and it’s also converging on a core set of six core capabilities led by content, customer data, marketing, and commerce. We call this convergence a digital experience […]
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China CDN Alternatives After Verizon’s EdgeCast CDN Outage

Mark Grannan November 18, 2014
(note: blog collaboration by Mark Grannan, Phillip Karcher and Charlie Dai) Are you an EdgeCast (now part of Verizon) customer? Chances are good that your traffic into China over the past week has been interrupted or blocked. Verizon claims this is without “rhyme or reason” in their statement.  We can look to the past to see that content censors […]
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Sitecore v.8’s Walls Are Being Built On v.7.5’s Data Foundation

Mark Grannan September 15, 2014
At Sitecore’s annual Symposium event last week, CEO Michael Seifert opened the show with a story about a splash of paint and small town in Tuscany — a Jackson Pollock splash of paint and the town where he proposed to his wife to be exact.  Fast-forward a few minutes and Seifert revealed the plot: tying […]
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Digital Experience Delivery Platforms: Oasis Or Mirage?

Mark Grannan July 22, 2014
To answer this question, we compared 13 digital experience delivery vendors across 29 criteria in our recent Wave report, "Digital Experience Delivery Platforms, Q3 2014." Overall, we found many areas of differentiation, but client adoption and usage is a mixed. While some organizations have made strides in contextual, omnichannel delivery, many fail at customer data […]
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Ready Or Not, Metrics Will Decide Your RWD Success

Mark Grannan June 10, 2014
Earlier this spring I was determined to tell the responsive web site management/operation story as a linkage between RWD’s business metrics and operational/site performance metrics and improvement tactics. Instead, I found a fragmented story: The business teams have different processes, tools, and goals from technical teams, whereby ‘management’ happens in isolation from ‘operation.’ Business teams […]
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Digital Experience Delivery Sourcing: How Many Vendors Do You Buy From?

Mark Grannan February 6, 2014
Today, we ran a short poll: "How many different vendors do you source digital experience solutions from?"  After seeing the results — which matched our expectations — the only word that comes to mind is 'fragmentation.'   My colleague David Aponovich and I ran this poll during a webinar today for Forrester clients on the […]
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Getting To Responsive. My Letter To Mobile Hype Peddlers.

Mark Grannan January 17, 2014
A colleague of mine here at Forrester lives out in San Francisco now. And given his new proximity to the "wellhead of innovation" that is silicon valley, he took advantage and attended a talk by Luke Wroblewski.  Luke wrote "Mobile First" back in 2011, and he's continued on to be a prominent figure in the […]
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Hindsight Is 20/20: Understanding The Rise Of Digital Customer Experience Platform

Mark Grannan December 3, 2013
Smell that? That’s the smell of digital customer experience delivery technologies converging. Just kidding . . . but closer to the truth, you might be going deaf from the sheer volume of M&A and branding announcements over the past few years. Along with normal versioning announcements, 2013 held two key branding changes. Q1 witnessed Adobe’s […]
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The Death Of Adaptive Mobile Websites . . . At The Hands Of Hybrid Apps?

Mark Grannan October 30, 2013
A little more than a week ago at Forrester’s Application Development and Delivery Forum, an executive from a digital agency raised the notion that hybrid apps should kill two birds with one stone, eliminating the need for one-off, adaptive, mobile website development. In short, your hybrid app development efforts will create the HTML, CSS, and […]
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Ratcheting DX Platform Heat Up To 11: salesforce.com Acquires ExactTarget; SAP Acquires hybris

Mark Grannan June 10, 2013
Two days, two major acquisitions. On June 5, salesforce.com announced its intent to acquire ExactTarget for approximately $2.5 billion. On June 6, SAP announced its intent to buy hybris for an undisclosed sum. Salesforce.com is pushing its way into the CMO’s office (and budget) with its buy of ExactTarget, one of the largest providers of […]
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New Year’s Resolution: Sharpen Your Skills To Keep SVM Relevant

Mark Grannan January 8, 2013
 I needed to order a tool from Amazon.com recently, and I was greeted with a “New Year, New You” panel linking me to whole host of exercise equipment targeted to my lifestyle. Same old New Year’s resolution song-n-dance, right? Well, the idea of self-improvement in 2013 got me thinking:  We keep telling the SVM world that […]
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