Blog
Is your IT organization funding yesterday’s technology shortcuts with today’s headcount? Learn how to identify technical debt “doom loops” that keep organizations trapped and how to break the cycle in this preview of our upcoming Technology & Innovation Summits.
Blog
The agency marketplace will not look the same 12 months from now. CMOs’ go-to partners for strategy, creative, and media activation are evolving beyond the traditional agency construct, while the number of competitors continues to decrease. Omnicom Group’s acquisition of IPG will make it the largest global marketing company with nearly $70 billion in media […]
Blog
In August’s episodes of the Forrester CX Cast, we focused on how customer experience (CX) leaders can evolve their CX strategies by sparking innovation, scaling journey management, and aligning marketing with CX. Learn from practitioners and Forrester analysts. Episode 415: Journey Innovation Joana de Quintanilha joined Angelina Gennis and Martin Gill to unpack how journey […]
Podcast
In this episode, Angelina and Martin dive into the evolving world of mobility, exploring how transportation systems — from EVs to mass transit — can be reimagined through a customer-centric lens. Joined by VP principal analyst Paul Miller and CX researcher Hannah Jachim, the conversation challenges traditional tech-centric narratives and emphasizes the importance of understanding real human needs in mobility design.
Blog
B2B buying dynamics require new marketing approaches. Join us in London or Singapore for actionable strategies on how to address them.
Blog
Despite their promise, many digital adoption platform (DAP) initiatives fail to scale due to fragmented ownership, inconsistent execution, and lack of strategic alignment. Learn the benefits some organizations are realizing by establishing centers of enablement around DAPs.
Blog
Pour les dirigeants technologiques qui cherchent à élaborer un plan d’investissement pour 2026, la situation reste incertaine. Découvrez où la majorité des organisations IT prévoient d’investir l’année prochaine, et dans quels domaines vous pourriez réduire les dépenses afin de financer davantage d’expérimentations technologiques au cours de l’année à venir.
Blog
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season. Bien que la volatilité ait atténué les attentes budgétaires, les responsables business et tech devraient se préparer à l’imprévu. Les Guides Budget Planning 2026 de Forrester peuvent vous aider à faire les bons choix stratégiques en cette période de préparation budgétaire.
Blog
Dans une époque marquée par le changement et l’incertitude, les responsables technologiques peuvent choisir de rester réactifs ou de saisir les nouvelles opportunités qui s’offrent à eux. Découvrez comment le Technology & Innovation Summit EMEA de Forrester peut les aider à naviguer dans le chaos technologique et à atteindre des performances élevées dans un environnement instable.
Blog
Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.
Blog
This October in London, I'll explain how to lead through change, hit aggressive targets, and guide execution teams with clarity — even when resources are tight. Here's a quick peek at what to expect at the event.
Blog
A room full of people gathered as part of our Forrester Women’s Leadership Program to celebrate successes and posit solutions for the many challenges that women face in this field. The theme? “Choose your advisors — and nuggets of advice — wisely.”
Blog
Marketers’ confidence in their ability to accurately measure marketing is at an all-time high. This is good news since proving the value of marketing has never been more important. But a gap exists between those who are most confident and everyone else, driven primarily by inconsistent data quality, too many metrics to measure, and too […]
Webinar
Learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.
Blog
As we progress through the fourth industrial revolution — an era defined by seamless integration of people, machines, and systems — there’s an increasing demand for scalable, intelligent, and resilient compute environments.
Blog
As you would expect, I am fielding a lot of questions from clients about how to deploy, embed, and integrate AI into their workforce.
Blog
By front-loading exports and remaining largely insulated from US tariffs in H1 2025, Europe-5 (France, Germany, Italy, Spain, and the UK) businesses are planning for 10% US tariffs on many UK goods and 15% US tariffs on many EU goods for the next several years.
Podcast
How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies.
Blog
As nonhuman identities grow at breakneck speed, it may be easy to forget that the key to modern machine-identity security strategy success is its human elements. Learn more in this preview of our upcoming Security & Risk Summit.
