Featured Blogs

A new report, "Amplify Customer Voices To Support Buying Decisions," helps organizations understand their customers’ influence on B2B buying decisions and provides guidance on nurturing knowledgeable customers to share their experiences with buyers.

It’s that time of year—when we examine what’s top of mind for B2C CMOs in the US as they plan for the upcoming year. 2026 brings a renewed focus on CX and customer loyalty while AI hype starts to shape into real AI capabilities. Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2025 provided a list […]

The cybersecurity industry is in the middle of a land grab as AI security M&A heats up. In just 18 months, eight major vendors — including Check Point, Cisco, Crowdstrike, F5, Palo Alto Networks — have spent upwards of $2.0 billion acquiring startups focused on securing enterprise AI. AI for security is already poised to disrupt the […]

Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty

Forrester's B2B Summit EMEA, explore different facets of revenue process transformation and fast-track customer-centered growth.

Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Start-Up Boston Week event.

When was the last time you saw someone on a unicycle trying to juggle a few bottles? Have you ever tried it? Sure, looks impossible, right? This is a familiar sight for technology leaders because that is the nature of their everyday existence. Deploying new capabilities? Managing cyber threats? Project running over budget? Just lost […]

In 2019, former CX Cast co-hosts Sam Stern and Jenny Wise brought Jason Bradshaw, then Chief Customer Officer at Volkswagen Group Australia, to discuss customer and employee experiences. As Angelina notes in the introduction, Jason shares a brief autobiography that highlights where his passion for service began. The interview explores the connection between exceptional employee and customer experiences, emphasizing genuinely caring for both groups is essential to achieve business returns from CX improvements.

The HIRE Act has dramatic implications on outsourcing strategies and vendor agreements. Understand what you can do now to prepare.

As the commerce landscape quickly evolves and shows new potential, Forrester's Commerce Services Landscape can help you identify and shortlist the vendors that can best drive your commerce transformation.

There is no doubt that the willingness to leverage AI for software development is high. Yet the reality is more complex than news sound bites might make it seem. Tech execs shouldn't think about eliminating software development roles but rather, reskilling their teams.

Forrester analysts visited the IAA-Mobility trade show in Munich this year. Here's some of what they saw, and some of what they missed.

The smart glasses category remains niche, but expect competition to heat up soon.

At the fifth Tencent Cloud International Summit, as part of the company’s wider Global Digital Ecosystem Summit in Shenzhen, Tencent made its strategic direction clear: It is accelerating two engines to drive future growth.

Learn the four key announcements that underscore Box’s commitment to AI and what they mean for Box customers.

A hospital’s physical infrastructure is often outdated and incompatible with digital technologies, sustainability goals, and easy navigation. Find out what a smart hospital can look like and what steps healthcare facilities can take now.

The 10th annual Splunk .conf took place in Boston recently. From the opening keynote to various new product releases and enhancements, get a full review of the event in this post.

Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.

In this research, we identify the top priorities that matter to our clients in APAC and EMEA, based on hundreds of requests for guidance from our security and risk Forrester Decisions clients in the first half of 2025.