Michael O'Grady

Forecast Analyst

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Déjà Vu: New Look Reports Even More Store Closures

Michael O'Grady November 9, 2018
New Look’s recently announced store closures are not explained uniquely by the growth of eCommerce. In the year leading up to March 2018, the company’s total sales — including online sales — both declined, which is worrying because, typically, we would expect that eCommerce would continue to grow as store sales decline with footfall. New Look acknowledges […]
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Walmart Is Currently The World’s Largest Retailer, But Alibaba And Amazon Are Closing In

Michael O'Grady August 10, 2018
Global B2C eCommerce grew by 10% in 2017 to reach US$1.8 trillion, driven by online sales from brick-and-mortar stores and marketplaces. Marketplaces Grow Their Share Of eCommerce Fifty-six percent of global B2C eCommerce occurred via marketplaces in 2017. As Amazon’s latest earnings report highlights, global retail marketplace performance is strong and isn’t showing signs of […]
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Digital Influence Drives Online Non-Life Insurance Sales In Europe

Michael O'Grady October 3, 2017
European insurance buyers increasingly research their purchases online. Forrester’s new Online Insurance Forecast, 2017 To 2022 (EU-7) shows that online research influences half of all new insurance sales. The forecast analyses the size and growth of the motor, property, and travel insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. The […]
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Half Of Online Retail Spending Came From Marketplaces In 2016

Michael O'Grady September 28, 2017
Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. Forrester Data’s new Online Marketplace Tracker examines 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. Specific findings of the […]
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Showrooming drives online sales in Europe

Michael O'Grady October 17, 2016
Retailers are increasingly reconfiguring their physical stores to support the multichannel shopper. Our Forrester Data: Showrooming Forecast, 2016 to 2021(EU-7) shows that three-quarters of EU-7 online sales, worth 126 billion euros in 2015 are impacted by offline research. Reverse-showrooming, where shoppers buy at a physical store following online research, is even more commonplace. Price is […]
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Online Cross-Border B2C Sales Will More Than Double In The Next Five Years, Globally

Michael O'Grady May 11, 2016
Forrester Data has just released its first global cross-border online retail forecast covering 29 countries worldwide, helping retailers understand the size and growth of the online cross-border market by country and region and identify the region-to-region flow of trade. Cross-border online B2C sales will more than double in the next five years to reach $424 […]
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Holiday Shopping Moves Online — In Both Western Europe And The US

Michael O'Grady November 16, 2015
In Western Europe, November and December account for a fifth of annual retail sales. However, consumers aren’t spending more over the holiday period; they are just shifting their spending earlier in the shopping season. Forrester expects European online sales over the holiday period to grow 12.5% compared to 2014. In the UK, heavy discounting, notably […]
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Five Ways To Invest In The Future Of Online Retail

Michael O'Grady March 23, 2015
Forrester’s retail forecasts chart how the changing nature of consumer behavior will have an impact on online and offline retail sales over the next five years. During a recent webinar, Forrester detailed five key trends that the forecasts have revealed: Worldwide online retail sales are growing and varied. Asia Pacific is the world’s largest online […]
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45% Of Offline Retail Sales Will Be Web-Influenced By 2020

Michael O'Grady March 19, 2015
Although 91% of retail sales in EU7 were offline in 2014, online presence is critical to retailer success, as nongrocery web-influenced sales were three times larger than online sales. EU7 includes the UK, Germany, France, Italy, Spain, the Netherlands, and Sweden. A soon-to-be-published report, Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7), shows […]
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Western European Consumers Spent €26 Billion In Online Cross-Border Trade In 2014

Michael O'Grady March 16, 2015
Western Europe is one of the largest online markets for cross-border trade: In 2014, Western consumers spent €26 billion on cross-border trade, representing 17% of eCommerce sales in Western Europe. Our recently published Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe) shows that cross-border trade depends on sales flowing into a country from […]
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Online Display Ads Will Account For More Than 12% Of Advertising Spend In Western Europe By 2019

Michael O'Grady August 13, 2014
  With 44% of all retail sales in Europe set to be offline sales that are influenced by the Web in 2018, it's not surprising that online display advertising spend in Europe will grow more than three times faster than total advertising spend over the next five years. Forrester's Online Display Advertising Forecast  shows that online display advertising […]
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29% Of Online Ad Spend In The US Will Be From Mobile By 2018

Michael O'Grady May 16, 2013
Mobile ad spending is finally taking off. The Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US) predicts that mobile ad spend (smartphones plus tablets) will represent more than 29% of the total online ad spend in the US by 2018. The forecast looks at mobile device ownership in the US, trends in device usage, […]
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Europe Will Be The Largest eBook Market By 2017, Worth $19 Billion

Michael O'Grady January 22, 2013
eReaders are set to have one of the shortest growth life cycles in device history. Between 2009-2011 the average annual sales of dedicated eReading devices in the US grew by more than 100%. In 2012, US dedicated eReader sales growth will be negative. The decline of the eReader is driven by the availability and affordability of […]
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34% Of Tablet Owners Worldwide Will Be In Asia Pacific By 2017

Michael O'Grady January 17, 2013
Since the launch of the iPad in 2010, more than 200 million tablets have been sold worldwide. Compare this with the laptop, which went from 2 million unit sales in 1990 to just 29 million 10 years later. Tablets have already started to cannibalize laptop and eReader device sales, as they offer distinct advantages over […]
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Ninety Percent Of The Online Population Will Regularly Watch Online Video By 2017

Michael O'Grady November 7, 2012
The music industry in Europe has had a traumatic time, losing more than 31% of its revenue in the past five years to piracy. Given the increasing digitalization of content in the music, video, gaming, and newspaper industries, our recently published Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7) maps content’s evolution from an audience, payer, […]
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Mobile Commerce Will Be Worth 19 Billion Euros Within The EU-7 By 2017

Michael O'Grady July 19, 2012
Mobile commerce is taking off in Europe. Retail and travel spend via a mobile phone increased by 70% in 2011. Impulse-buying categories that require little intensive research — such as books, computer software and video games, music, videos and DVDs, and event tickets — are driving a large part of these mobile retail sales. Understanding […]
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SMS Usage Remains Strong In The US: 6 Billion SMS Messages Are Sent Each Day

Michael O'Grady June 19, 2012
In two recently published forecasts — the Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7) and the Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US) — we looked at mobile and tablet content usage for games, music, video, and messaging across the US and seven countries in Western Europe. […]
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Mobile Gaming Revenues Are Set To Increase By 130% Over The Next Year

Michael O'Grady May 21, 2012
In two recently published forecasts — the Forrester Research Mobile Media And Application Spending Forecast, 2012 To 2017 (EU7) and the Forrester Research Mobile Media And Application Spending Forecast, 2012 To 2017 (US) — we looked at mobile and tablet content usage for games, music, video, and messaging across the US and seven countries in […]
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Mobile Internet Use In The US Is Two Years Ahead Of Western Europe

Michael O'Grady March 19, 2012
In two recently published forecasts — Forrester Research Mobile Adoption Forecast, 2011 To 2016 (Western Europe) and Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US) — we looked at mobile Internet usage across the US and 17 countries in Western Europe.* Tracking the evolution of mobile Internet usage allows us to understand […]
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