Featured Blogs

Digital adoption platform (DAP) providers have always been at the forefront of integrating automation into workflows, so integrating agentic AI is a logical next step. Learn the agentic AI use cases that DAP vendors are exploring to further boost performance.

You don’t just manage, you lead. Managing the details of CX – execution, measurement, strategy – is crucial, but for you to truly succeed, you must lead your people to become customer-obsessed, empowered workers who understand and care about your customer’s outcomes.

Master security risk management during volatility. Watch this webinar to explore the actions you can take to regain security control.

Shifting buyer behaviors, global turbulence, and tech disruptions are changing go-to-market strategies. Watch this webinar to learn how to focus on stable markets, reduce costs, and adapt to customer needs. See how smart planning can help your marketing team thrive in uncertain times.

We often hear comments and questions from customer experience and digital business leaders such as, “We designed and built this product, but not many people use it — and we don’t know why” or “We have a chatbot, but customers are not using it, so how can we drive engagement?” These issues often arise because […]

While we receive many client inquiries on best practices for innovation management, there have been four recurring categories of inquiries lately that dominate our client conversations. Do we still need an innovation team? Clients want to validate their organizational innovation setups against best practices. While most of our clients are operating centralized innovation teams, their […]

Over the weekend, I’ve been taking a break from research and reading someone else’s for a change. I came across the 2025 Supply Chain Earnings Impact Report. It reviews more then 1,000 quarterly earnings reports during the supply chain disruption between between 2019 and 2025 and concludes that enterprises prioritizing technology integration, real-time visibility, and […]

A hands-on exercise with workshop participants at B2B Summit North America revealed interesting learnings for customer engagement leaders and teams.

A coalition of over 40 chief information security officers (CISOs) from leading companies, including Salesforce, Microsoft, AWS, Mastercard, and Siemens, sent a letter to the G7 and OECD, urging them to take action on aligning international cybersecurity regulations. This move signals a strategic shift: CISOs are no longer only responsible for internal controls but are […]

The US government’s SHARE IT Act became law in December 2024, requiring that all custom-developed software be accessed, shared, used, and modified governmentwide. By allowing any federal agency to access and use the code, the SHARE IT Act ensures that the investments in custom-developed software ($12 billion spent annually) are maximized, reducing the need for […]

The recent introduction of US-imposed tariffs has shaken global trade. While economists and financial analysts debate whether this on-again/off-again trade war fits into their model for geopolitical, economic, or supply chain risks, the result is the same: uncertainty and chaos sure to shake up business strategy for the foreseeable future. This new era of volatility […]

The purchase momentum continues for technology service providers (in a slow deals market) in 2025. Find out what this acquisition trend signals where providers are headed overall.

Schneider Electric’s 2025 industry summit focused on data centers and exhibited presentations covering a variety of data center topics, along with a tour of its manufacturing facilities showcasing the company’s production and testing expertise, as well as the following in-depth topics and session: The data center landscape How the rapid growth of generative AI has […]

This past year, I was describing what a “twofer” was to my colleague Jinan Budge in Australia. I casually dropped this term for getting two things for the price of one during a conversation. In addition to talking about how weird lingo can be, it also led to me proposing that what we were talking […]

In the red corner, weighing in with independent scalability and distributed complexity: microservices! In the blue corner, the reigning legacy champion, with its infamous deployment challenges: the monolith! For years, architects and technology executives have watched this architectural cage match with bated breath. Technology forums buzzed with trash talk from both sides. Conference speakers built […]

A handful of forces are shaping the next decade of selling, which will be a B2B sales supercycle — an extended period of growth and transformation. Discover how AI affects B2B sales, as well as the characteristics and implications of this upcoming future.

So far, 2025 is filled with … distractions for security leaders. Between scrambling to secure their organizations’ AI initiatives, staying on top of critical vulnerabilities (and the organizations delivering the CVE process), perpetually communicating and training to guard against human element breaches, and navigating yet another period of uncertainty and volatility, it’s tempting to take […]

Why should CX professionals care about brand experience (BX)? Forrester VP, Principal Analysts Dipanjan Chatterjee and Thomas Husson join the podcast to discuss the challenges organizations face in delivering a total experience and shed light on how BX can help drive growth.

A capability gap, characterized by weak customer insights and overlooking key capabilities, is putting a damper on B2B e-commerce growth. Learn three ways that a new framework can help.