Nick Barber

Senior Analyst

Forrester Bio

Author Insights

BLOG

Minivans Vs. Motorheads — Why The Right Content Fuels Proper Personalization

Nick Barber October 21, 2019
Digitally savvy customers have increasingly high expectations that put brands under pressure to deliver the right content, at the right time, to the right individual. In fact, 80% of US online customers are comfortable sharing some form of personal information to personalize their retail experience, according to Forrester Analytics’ Consumer Technographics® survey data. Customers want […]
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Uncover Your Hidden Media With Artificial Intelligence

Nick Barber September 3, 2019
If you’re like many companies that we talk to, then you’re creating more images and videos because you know that’s the kind of content that engages your customers and prospects. But with more content comes more disorganization; valuable content is lost in disorganized folder systems, it’s not tagged correctly, or it lives across multiple, disconnected […]
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BLOG

Create More Video To Engage Your B2B Buyers

Nick Barber June 26, 2019
If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […]
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VIDEO

Supercharge Your Employee Experience With Video

Nick Barber June 14, 2019
Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop. Video provides a platform to engage, train, and communicate effectively […]
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BLOG

DAM Market Set To Top $1 Billion In 2019

Nick Barber June 3, 2019
If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […]
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VIDEO

WATCH: AI Uncovers The Dark Data Of Video

Nick Barber May 29, 2019
We’ve got two new reports coming soon on video technology that address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech, while Laura Ramos and I focused on video for B2B marketing and sales. Check out a sneak peek below for some […]
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Content, Experiences Key Focuses At Adobe Summit

Nick Barber March 27, 2019
At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: Set up an inquiry.
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BLOG

Ask These Questions Before Investing In DAM

Nick Barber February 28, 2019
The perception that digital asset management (DAM) isn’t much more than static cloud storage is completely out of touch with today’s advanced DAM capabilities. Although technologies such as web CMS, content marketing platforms, and MRM boast DAM-like capabilities, most enterprises still need best-of-breed DAM for their rich media content needs. Many companies have caught on […]
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VIDEO

Invest In These Video Technologies That Drive Growth

Nick Barber January 31, 2019
In our new Forrester Tech Tide™ on video technologies for customer and employee experience, we took a look at 18 technologies that support video initiatives. Read the report to find out more about those technologies, and listen to the podcast below for a quick summary.
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VIDEO

DAM Or Web CMS? Part 2: Find Out Which DX Technology You Need For Workflow And Delivery

Nick Barber December 4, 2018
In the second part of our series, we take a look at workflow and delivery and where digital asset management and web content management systems excel. If you haven’t seen the first part of our analysis, make sure you check it out. Do you need more help? Forrester clients can set up an inquiry with […]
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VIDEO

DAM Or Web CMS? Find Out Which Digital Experience Technology You Need

Nick Barber November 7, 2018
We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (web CMSes). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow, and delivery. In our first video, we tackle users and assets. Do you need […]
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BLOG

New Research Survey: Video Technologies For CX And EX

Nick Barber November 6, 2018
We’ve kicked off some new research, and we need your help. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies. You can take the 10-minute survey here. If you complete the […]
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VIDEO

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Nick Barber October 18, 2018
Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another — or send […]
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BLOG

Sitecore’s Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer

Nick Barber October 10, 2018
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed the “Experience Platform”) — which started with web CMS, then progressed to eCommerce and customer profile management — means that Sitecore has a stronger […]
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VIDEO

Video: Boost Customer Engagement With Personalized Video

Nick Barber September 17, 2018
When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […]
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VIDEO

Audio: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Nick Barber August 21, 2018
When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. Its “Mission Impeccable” campaign used shoppable video, which took traditional linear video and added clickable interactivity that let consumers learn more about products and add them to their cart. In […]
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VIDEO

Video Blog: Forrester’s DAM Wave Identifies The 13 Most Important Vendors

Nick Barber May 24, 2018
Manage your organization’s content explosion with digital asset management. In our most recent Forrester Wave™ evaluation, we took a look at the most important vendors in the space. Watch below to learn more, and find the full Wave here: “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018”
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BLOG

Video Blog: Forrester's DAM Wave Identifies The 13 Most Important Vendors

Nick Barber May 24, 2018
Manage your organization’s content explosion with digital asset management. In our most recent Forrester Wave™ evaluation, we took a look at the most important vendors in the space. Watch below to learn more, and find the full Wave here: “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018”
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VIDEO

Two Important Video Questions Answered

Nick Barber April 10, 2018
Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]
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VIDEO

Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences

Nick Barber March 7, 2018
Video resonates with your customers and personalized video gives your brand a human touch at scale. That’s important because more than 70% of enterprises expected assisted service volumes to rise in the coming year. While customers will interact with brands more often, the bar for those experiences will climb too. In our recent report “Personalized […]
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