Nick Barber

Senior Analyst

Forrester Bio

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DAM Or Web CMS? Find Out Which Digital Experience Technology You Need

Nick Barber November 7, 2018

We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (web CMSes). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow, and delivery. In our first video, we tackle users and assets. Do you need […]

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New Research Survey: Video Technologies For CX And EX

Nick Barber November 6, 2018

We’ve kicked off some new research, and we need your help. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies. You can take the 10-minute survey here. If you complete the […]

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Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Nick Barber October 18, 2018

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another — or send […]

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Sitecore's Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer

Nick Barber October 10, 2018

Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed the “Experience Platform”) — which started with web CMS, then progressed to eCommerce and customer profile management — means that Sitecore has a stronger […]

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Video: Boost Customer Engagement With Personalized Video

Nick Barber September 17, 2018

When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […]

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Audio: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Nick Barber August 21, 2018

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. Its “Mission Impeccable” campaign used shoppable video, which took traditional linear video and added clickable interactivity that let consumers learn more about products and add them to their cart. In […]

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Video Blog: Forrester's DAM Wave Identifies The 13 Most Important Vendors

Nick Barber May 24, 2018

Manage your organization’s content explosion with digital asset management. In our most recent Forrester Wave™ evaluation, we took a look at the most important vendors in the space. Watch below to learn more, and find the full Wave here: “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018”

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Video Blog: Forrester's DAM Wave Identifies The 13 Most Important Vendors

Nick Barber May 24, 2018

Manage your organization’s content explosion with digital asset management. In our most recent Forrester Wave™ evaluation, we took a look at the most important vendors in the space. Watch below to learn more, and find the full Wave here: “The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018”

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Two Important Video Questions Answered

Nick Barber April 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]

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Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences

Nick Barber March 7, 2018

Video resonates with your customers and personalized video gives your brand a human touch at scale. That’s important because more than 70% of enterprises expected assisted service volumes to rise in the coming year. While customers will interact with brands more often, the bar for those experiences will climb too. In our recent report “Personalized […]

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Bynder’s Acquisition Of WebDAM For $49 Million Will Force Big Players To Innovate

Nick Barber February 16, 2018

The digital asset management (DAM) market continues to consolidate with the latest big purchase of San Mateo, CA based WebDAM by Bynder, a European player based in Amsterdam that has been expanding in the US. Consolidation signals maturity in the marketplace and that means that differentiation isn’t as easy. The hip Bynder culture and SaaS-based […]

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Learn About The Power Of Live Video With Experts From Experian, Procore, and Performics - Forrester Panel Webinar

Nick Barber October 12, 2017

If you’ve applied for a mortgage or bought a car, it’s likely that your lender checked your credit through Experian. The company has extensive expertise in how to build and maintain good credit and for the last 4 years it’s been using live video to help deliver best practices and answer questions. Experian’s #CreditChat is […]

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Video Platform Convergence Will Benefit Your Customers And Employees

Nick Barber October 6, 2017

Video is about 1,800 times more powerful than words. It’s the medium that creates the best emotional connection with both your customers and your employees. With the convergence of internal and external video platforms, now is the time to reevaluate your video strategy. In Forrester’s new Vendor Landscape: Video Platforms For Customer and Employee Experience, […]

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Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation

Nick Barber March 18, 2017

Marketing resource management (MRM) vendor Aprimo snatched up ADAM Software, which bolsters Aprimo’s digital asset management (DAM) capabilities and reinforces the consolidation and convergence that we predicted.    There are a lot of small DAM vendors, but there has been a move to consolidate. Specifically, the capabilities of MRM, DAM, and content marketing platforms (CMP) […]

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Don’t Be Fooled -- DAM Is Still Relevant

Nick Barber February 24, 2017

If you think digital asset management solutions are a relic of the past or a graveyard of static assets then you’re dead wrong. While complementary technologies like web content management, content marketing platforms, and product information management offer DAM-like capabilities, most marketers still prefer to use a dedicated DAM. But how do you determine if […]

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Start Caring About VR And 360-Degree Video

Nick Barber January 6, 2017

At the International CES mega show in Las Vegas, virtual reality hardware makers moved the needle on both consumption and creation devices for formats like VR and 360-degree video. Specifically in the area of 360 video creation technology, we saw some impressive cameras at CES. Insta360 Pro debuted an 8K camera (left) that can also shoot […]

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Video - and Online Video Platforms - Are Essential For Customer Engagement

Nick Barber October 31, 2016

Video conveys emotion unlike text and can show features and functionality unlike any picture. That’s why retailers see nearly triple the conversion rate on product pages that have video versus those that don’t. Entering what Facebook CEO Mark Zuckerberg calls “this new golden age of videos online,” companies and brands need an enterprise-class online video […]

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Videoconferencing Delays Cost You Millions

Nick Barber October 26, 2016

Videoconferencing technology has the awesome power to connect teams separated by oceans or internal silos, but it’s still not frictionless. Technical difficulties that delay videoconferences account for millions of dollars a year in lost productivity. In our brief Start Your Videoconferences On Time, we take a look at some best practices to avoid productivity loss. […]

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Video Helps Your Customers In Their Moment Of Need

Nick Barber September 23, 2016

Your customers use apps like Facebook, Skype, Snapchat, and Facetime to hold video calls and you should be using video to connect with them, too. In our report Now You See Me — Video Chat Improves The Customer Experience we found that retail, financial services, healthcare, and other verticals embrace video chat as a way […]

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Videoconferencing Is No Longer Boardroom Bound

Nick Barber September 6, 2016

Throw open the boardroom doors. Videoconferencing is making a dash to to the huddle room, your desktop, and the cloud. In Forrester’s new Vendor Landscape: Videoconferencing Platforms we look at videoconferencing market trends and the 15 vendors that support the space.   Videoconferencing is a must have for employee experience. It drives hard cost savings […]

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