Nick Barber

Senior Analyst

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Blog

Adobe “Catchy Content” Shows How Content Intelligence Powers Personalization

Nick Barber May 3, 2021
Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […]
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Blog

Agile CMS Moves The Market Beyond Headless — The Just-Released Forrester Wave™ Evaluation

Nick Barber February 22, 2021
Agile content management systems (CMSes) build on the momentum of nearly 30 years of delivering modern, digital, internet-powered experiences. With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house. Make no mistake, though, agile CMS is more than […]
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Blog

Adobe Buys Workfront To Boost Upstream Creative Support

Stephanie Liu November 10, 2020
Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies. Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM) and a work management tool that can handle all the planning and collaboration aspects of […]
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Blog

Predictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”

Ted Schadler October 29, 2020
In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
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Blog

Adobe Wants To Make 3D An (Augmented) Reality

Nick Barber October 23, 2020
Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. And they’re right. Adobe’s vision for 3D is in line with soon-to-be-published research that Ryan Skinner and I wrote. In it, you’ll read how companies like Wayfair, IKEA, Zenni, Nespresso, and others are […]
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Blog

DAM Is A Key Ingredient For Your Digital Experience Delivery

Nick Barber July 6, 2020
Learn the three key factors in making your DAM selection and deployment a success.
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Blog

Adobe Summit Offers Some “Classic” Themes In A New Format

Allen Bonde April 6, 2020
The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to accelerate their digital transformation were themes that were front and center at last week’s Adobe Summit 2020. Presented as a series of video keynotes and live BlueJeans-based panels and breakout sessions, this […]
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Blog

Summit 2020: You’re A Media Company, So Get Your DAM House In Order 

Nick Barber April 6, 2020
Learn how to maximize your content's value through digital asset management. Join us at Forrester SiriusDecisions Summit in May.
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Blog

Are Virtual Events The Right Move For You?

Laura Ramos March 25, 2020
COVID-19 has forced the cancellation or delay of conferences, seminars, and trade shows of all sizes. Before deciding whether to turn an in-person gathering into an online experience, consider these four questions.
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Video

B2B Marketing And Sales: Combat Digital Sameness With Video

Nick Barber November 22, 2019

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Video

Hot DAM! Top Vendors In Our Forrester Wave™

Nick Barber November 20, 2019

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Video

Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

Nick Barber November 15, 2019

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Blog

Minivans Vs. Motorheads — Why The Right Content Fuels Proper Personalization

Nick Barber October 21, 2019
Digitally savvy customers have increasingly high expectations that put brands under pressure to deliver the right content, at the right time, to the right individual. In fact, 80% of US online customers are comfortable sharing some form of personal information to personalize their retail experience, according to Forrester Analytics’ Consumer Technographics® survey data. Customers want […]
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Blog

Uncover Your Hidden Media With Artificial Intelligence

Nick Barber September 3, 2019
If you’re like many companies that we talk to, then you’re creating more images and videos because you know that’s the kind of content that engages your customers and prospects. But with more content comes more disorganization; valuable content is lost in disorganized folder systems, it’s not tagged correctly, or it lives across multiple, disconnected […]
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Blog

Create More Video To Engage Your B2B Buyers

Nick Barber June 26, 2019
If a picture is worth 1,000 words, then what is a video worth? 100,000? 1 million? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […]
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Video

Supercharge Your Employee Experience With Video

Nick Barber June 14, 2019
Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop. Video provides a platform to engage, train, and communicate effectively […]
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Blog

DAM Market Set To Top $1 Billion In 2019

Nick Barber June 3, 2019
If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […]
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Video

WATCH: AI Uncovers The Dark Data Of Video

Nick Barber May 29, 2019
We’ve got two new reports coming soon on video technology that address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech, while Laura Ramos and I focused on video for B2B marketing and sales. Check out a sneak peek below for some […]
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Blog

Content, Experiences Key Focuses At Adobe Summit

Nick Barber March 27, 2019
At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: Set up an inquiry.
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Blog

Ask These Questions Before Investing In DAM

Nick Barber February 28, 2019
The perception that digital asset management (DAM) isn’t much more than static cloud storage is completely out of touch with today’s advanced DAM capabilities. Although technologies such as web CMS, content marketing platforms, and MRM boast DAM-like capabilities, most enterprises still need best-of-breed DAM for their rich media content needs. Many companies have caught on […]
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