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Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward

Brian Hopkins May 6, 2025
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Blog

Customer Experience Quality In The US Falls To (Another) All-Time Low

Pete Jacques 1 hour ago
While persistent challenges plague CX in North America, EMEA offered some bright spots. Learn about this year’s Customer Experience Index (CX Index™) scores and the lessons they hold for brands.
Blog

AppGen Is Here: Say Goodbye to Software Development As You Know It

Diego Lo Giudice 1 day ago
Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development and disrupting the software industry.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Podcast

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

What It Means June 12, 2025
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
Blog

Getting The Balance Right: Shared Services Versus Service Providers In Government

Sam Higgins June 11, 2025
Without rigorous management, shared services in government can devolve into a service provider model, losing sight of the core mission and sacrificing the efficiencies they were designed to deliver. Learn how to avoid this and get the balance right.
Blog

Silicon, Substations, And Sovereignty — Infrastructure Is Critical For AI Success

Naveen Chhabra June 11, 2025
The artificial intelligence revolution isn’t just about algorithms — it’s also fundamentally reshaping the IT infrastructure. Learn three major impacts from these trends and what choices CIOs and enterprise architects are faced with as a result.

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Blog

AI Race: Can Huawei Close The AI Gap?

Naveen Chhabra 25 minutes ago
Huawei just raised the stakes For those just tuning in, Nvidia has been driving much of the AI infrastructure conversation. Huawei has been, not so loudly, building its own AI stack right from the silicon to systems to AI models. CloudMatrix ups Huawei’s play in the market considerably. The CloudMatrix-Infer system is no ordinary cluster. […]
Blog

Announcing The Forrester Wave™: Security Analytics Platforms, 2025 – The SIEM Vs XDR Fight Intensifies

Allie Mellen 1 hour ago
Find out how our latest analysis of the security analytics platforms space illustrates the dramatic changes this market is undergoing as legacy SIEM vendors are locked in heated competition with surging XDR providers.

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Podcast

409: Live At CX Summit EMEA, 2025

The CX Cast 5 hours ago
We come to you live this week from Forrester’s annual CX Summit EMEA conference in London, England. This year’s summit is all about the gap between brand and customer experience and between strategy and execution with a dive deep into metrics and journeys. We capture some attendee and speaker voices discussing the research shared during […]
Blog

Telecom Costs Are Creeping Up — Here’s How To Push Back

Octavio Garcia Granados 23 hours ago
Despite years of investment in optimization tools and network modernization, many firms are still seeing their telecom bills rise. Find out what's behind this uptick and how to manage it in this preview of a new report.
Blog

AI, Assistants, And Analytics: What Stood Out At Cvent CONNECT 2025

Conrad Mills 1 day ago
I’ve just finished reviewing the product announcements from this year’s Cvent CONNECT, and there was a lot to digest. AI was the big story with the launch of CventIQ, a suite of integrated AI capabilities across the entire Cvent ecosystem. Rather than present Cvent IQ as a standalone product, the team looked at it through […]
Blog

What IT Financial Management Success Looks Like

Greg Zorella 4 days ago
IT professionals have better things to do than get in the weeds with finance. But as enterprises have become more focused on the ROI of their IT investments, finance and IT have become inextricably linked. This is where IT financial management can help.
Blog

Datadog DASH: A Revolving Door Of Operations And Security Announcements

Carlos Casanova 4 days ago
Datadog’s 2025 keynote showcased a bold vision for AI-driven observability and security, unveiling a sweeping array of autonomous agents and tools designed to transform IT operations. From Bits AI SRE and Security Analyst to LLM Observability and Code Security, Datadog is trying to position itself as a central hub for operational intelligence in an increasingly algorithmic tech landscape.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

Geopolitical Volatility Puts Digital Sovereignty Center Stage

Dario Maisto 4 days ago
Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.
Blog

Design Digital Experiences That Reflect Where And How Europeans Engage Today And In The Future

Aurelie L'Hostis 5 days ago
To meet rising customer expectations, organizations must ground their digital experience strategies in a data-driven understanding of their users.
Blog

How To Get Retrieval-Augmented Generation Right

Charlie Dai 5 days ago
As AI continues to redefine the way organizations think and work, retrieval-augmented generation is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.
Blog

Identiverse 2025 Recap: The Identity Trends Reshaping Your Identity Access Management Roadmap

Merritt Maxim 6 days ago
I recently attended Identiverse in Las Vegas. This was my first time back at Identiverse since conference founder Ping Identity sold the conference in 2021. As identity related initiatives continue to dominate Forrester clients’ top priorities and initiatives, I felt impelled to share my perspectives and insights. Here are my five major conclusions and recommendations […]
Blog

Key Takeaways From Cisco Live 2025: Cisco’s Big Bets For Unified Security And AI

Jitin Shabadu 6 days ago
Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Blog

Redefine How You Measure Digital Experiences At CX Summit APAC

Zhi Ying Barry 6 days ago
Mature firms relentlessly connect digital experience (DX) metrics to business and customer outcomes. More importantly, they follow a disciplined methodology to ensure that they are tracking the right DX metrics that lead to meaningful customer and business impacts.
Blog

Announcing The Forrester Wave™: Cyber Risk Quantification Solutions, Q2 2025

Cody Scott 6 days ago
Cyber risk quantification (CRQ) solutions are on a mission to transform security and risk operations. The goal: a future where risk is measurable, actionable, and tightly integrated into business strategy. Some solutions emphasize picking up where legacy governance, risk, and compliance (GRC) implementations fall short and provide data-driven risk reporting, continuous monitoring, and third-party risk […]
Blog

Modern Loyalty Requires A Diversified Approach To Engagement

John Pedini 6 days ago
This blog explores how programmatic loyalty is a spectrum that shifts from traditional loyalty strategies to a modern approach that focuses on offering a diversified loyalty engagement strategy.
Blog

Infosecurity Europe 2025, In Retro: 30 Years With No Goats

Madelein van der Hout 7 days ago
Infosecurity Europe celebrated its 30th anniversary at its 2025 edition in London, with 338 exhibitors and over 13,000 attendees.
Blog

Will Zero-Click Search Kill My B2B Website?

John Buten June 17, 2025
In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see the impact in their metrics and facing urgent questions from their executive teams.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

You Don’t Need To Be Ethan Hunt To Break Into A Building

Paddy Harrington June 17, 2025
In today’s hyper-connected buildings, cybercriminals don’t need grappling hooks or disguises — just a vulnerable thermostat or door lock to breach your defenses and disrupt your operations.
Podcast

408: Practitioner Stories: The Epic Transformation Of Frontier Communications

The CX Cast June 17, 2025
Frontier Communications emerged from bankruptcy in 2021. That bankrupcy was the result of a broken customer experience sitting on terribly broken and outdated systems. It's new CEO launched four priorities to refocus the organization: Build fiber, sell fiber, improve customer service, become operationally efficient. Frontier's Chief Customer Operations officer, Charlon McIntosh tells the CX transformation story, with winning examples of stakeholder collaboration and guerilla CX.
Blog

Power, Precision, And Production Create A New Media Agency Landscape

Jay Pattisall June 17, 2025
It’s a new media agency landscape. The last six months have witnessed more change in media agencies than what’s occurred over the last six years.
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