Featured Blogs

Blog

Take Control Of Your AI Voyage — Your Customers Deserve It

Sharyn Leaver April 2, 2026
AI represents a once-in-a-generation opportunity to redefine customer value and establish durable differentiation. Experimentation had its moment — what’s required now is committed leadership, sharper customer focus, and a clear sense of purpose.
Blog

Announcing Forrester’s 2026 Security & Risk Enterprise Leadership Award

Stephanie Balaouras 9 hours ago
Have a great story about leveraging security, privacy, and risk management to drive trust, resilience, and responsible innovation? We'd love to hear from you.
Blog

The Most Expensive Customer Complaint Is The One You Ignore

Riccardo Pasto May 8, 2026
Many organizations treat complaints as routine service issues — yet they often reveal something far more pernicious. Learn a more strategic and productive way for handling complaints at Forrester’s CX Summit EMEA on June 8–10.

Your Buyers Use AI Search — Here’s How To Stay Visible

Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.

Blog

AI Is Everywhere In GTM. Customer Value Isn’t.

Andrew Cox May 7, 2026
AI is already reshaping how buyers discover, decide, and engage. The real opportunity now isn’t just efficiency — it’s redesigning GTM around measurable customer outcomes and using AI to deliver value where it matters most.
Podcast

Put Employees At The Center Of Your AI Strategy

What It Means May 7, 2026
This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success depends on people, not just technology, is even more important now than when we first recorded it. We hope you enjoy this episode.
Blog

Navigate The Next Era Of Search At Forrester’s CX Forums

Nikhil Lai May 6, 2026
As answer engines divert discovery and squeeze the funnel, B2C marketing leaders are looking for the fastest, most durable way for their brand to become more visible and authoritative. Join us at an upcoming CX Forum to explore the new rules of visibility.

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Blog

Europe Economic Outlook, 2026: Energy And Geopolitical Headwinds Weigh On Growth

Jitender Miglani 2 hours ago
In 2026, energy and geopolitical headwinds will weigh on European economic growth. Learn more to understand the outlook and implications.
Blog

Everlane Is The Next Millennial Brand To Fall

Dipanjan Chatterjee 3 hours ago
The Next Millennial Domino Falls When reports emerged that SHEIN had acquired Everlane, the other shoe dropped. Like the recently departed Allbirds, Everlane was once the poster child for a new kind of Millennial consumerism. It promised radical transparency, clean design, ethical sourcing, and a rejection of disposable fashion culture. Along with a generation of […]
Blog

From My Work With CX Leaders: Three Shifts Defining 2026

Katy Cobian 10 hours ago
If You Think CX Is Fading, You’re Looking In The Wrong Places I work with CX executives across top financial services firms in North America — and what I see lately is a function getting sharper, more accountable, and more embedded in the business. Here are three shifts that stand out so far in 2026: […]
Blog

It’s Time To Challenge The Blockchain Industry On Quantum Security

Martha Bennett 10 hours ago
Mixed signals are emanating from the blockchain world: On the one hand, in March, we saw the publication of the paper, Securing Elliptic Curve Cryptocurrencies against Quantum Vulnerabilities: Resource Estimates and Mitigations, the authors of which include a member of the core Ethereum team; Solana also updated its quantum-safety roadmap in April. Forward to May, […]
Blog

Celonis Buys Ikigai Labs To Provide The Context Engine For Enterprisewide AI Adoption

Bernhard Schaffrik 10 hours ago
Celonis just announced its intention to acquire Ikigai Labs, a San Francisco-based start-up focusing on AI-powered decision intelligence. Ikigai Labs specializes in software for complex forecasting scenarios based on large graphical models, working closely also with the Massachusetts Institute of Technology (MIT). This acquisition will bring together Celonis’ process intelligence graph technology with Ikigai Labs’ […]
Blog

Anthropic Raises The Stakes For Digital Wealth Management Platform Vendors

Tom Mouhsian 3 days ago
Anthropic’s latest move — agent templates for various finance and client coverage functions — is part of a broader trend toward more intelligent, largely autonomous, and context-aware multiagent systems that are redefining the financial services industry’s digital operating models. By right, Anthropic is just following its growth playbook by creating industry-grade applications it can “sell” […]
Blog

The Dawn Of AI-Powered Telcos: How CSPs Will Reinvent Themselves With AI

Tom Mouhsian 4 days ago
Global AI adoption presents communication service providers (CSPs) with a rare opportunity to transform and unlock new growth. In my latest report, The Dawn Of AI-Powered Telcos, I examine how leading telecom operators are responding to current trends by entering the AI infrastructure race and becoming AI‑powered from the core. They’re achieving this by pushing […]
Blog

AI Isn’t Fixing Retail Banking’s Customer Growth Problem — It’s Exacerbating It

Alyson Clarke 4 days ago
Retail banks are moving fast on AI in 2026: Budgets are growing, roadmaps are packed, and internal momentum is real. Customer loyalty, however, is not — and the disconnect is becoming harder to ignore. AI adoption is accelerating across retail banking, yet differentiation keeps slipping and relationships continue to thin. This isn’t because AI isn’t […]
Blog

SAP Is Targeting The AI Data Control Plane

Shylaja Nathan 4 days ago
As enterprises move from copilots to agentic AI, they are no longer constrained by model selection; rather, they are limited by governed activation of business data. SAP’s planned acquisitions of Dremio and Prior Labs signal an effort to position SAP Business Data Cloud (BDC) as an AI data control plane. With these arrows in the […]
Blog

GenAI Is The Power Tool For Product Management Speed And Innovation

Tony Plec 4 days ago
GenAI is transforming product management, accelerating work across the lifecycle while challenging teams to move beyond experimentation. The advantage lies not in access to tools, but in how intentionally they’re applied to improve judgment and outcomes.
Blog

RDRs Aren’t Going Away — They’re Becoming The Center Of Revenue Execution In The Age Of AI And Buying Groups

Naomi Marr 4 days ago
As B2B buyers rely on self-guided research, AI tools, and buying groups, many revenue leaders are questioning the future of revenue development reps (RDRs). The answer isn’t fewer RDRs — it’s a fundamentally reimagined role built around buying group insight, signal-based prioritization, and AI-enabled productivity.
Blog

Atlassian Team ’26: The New Logic Of Work

Julie Mohr 4 days ago
Atlassian’s Team ’26 event highlighted how AI, agents, context, and workflows are reshaping enterprise work.

Build A Security Org For The Future

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

Context Is The New Competitive Edge: Takeaways From ServiceNow Knowledge 2026

Julie Mohr 4 days ago
ServiceNow Knowledge 2026 showcased how ServiceNow is expanding its role in enterprise AI, workflow automation, and digital workplace transformation.
Blog

Why Business Leadership Is The Deciding Factor In API Success

David Mooter 4 days ago
Every year, enterprises invest millions in APIs, yet many end up with brittle interfaces nobody wants to reuse. The root of this problem is usually how the program is led rather than the technology. When business leadership is missing, APIs devolve into integration glue. They connect systems, but they don’t create momentum. Solution architects build […]
Podcast

448: Separating The Signal From The Noise Of Customer Complaints

The CX Cast 4 days ago
Customer complaints are not noise. They are high‑fidelity signals of broken expectations, rising risk, and lost value. In this episode of CX Cast, Principal Analyst Riccardo Pasto joins Martin Gill to reframe how leaders should re-think about complaints from a compliance burden to a strategic CX asset. The conversation breaks down why low complaint volumes […]
Blog

OCX 2026: Open Source As Strategy

Andrew Cornwall 4 days ago
At OCX, the Eclipse Foundation’s Open Community Experience conference, attendees met to discuss the Eclipse Foundation and what it means to be an open-source developer.
Blog

Trust, Modernize, Transcend: What I Took Away From Temenos Community Forum 2026

Pushpa Marwal 5 days ago
I spent last week in Copenhagen at the Temenos Community Forum (TCF) alongside more than 1,300 banking leaders, technologists, and practitioners. The theme — “Trust. Modernize. Transcend.” — is one banks have heard before. What made TCF different was how consistently Temenos tied that message to live products, execution discipline, and the realities banks face […]
Blog

Build Smarter B2B Pricing For Long-Term Growth And Profitability

Lisa Singer 5 days ago
Effective B2B AI pricing must balance several goals that often pull in different directions: It needs to reduce buyer risk and accelerate adoption, especially as many organizations are still experimenting with how AI fits into their workflows. It should align price to measurable value. This gives customers a clear connection between what they pay and […]
Blog

OpenAI’s Daybreak Promises To Improve AppSec But Introduces A New Pricing Model: Five Buyer-Side Implications For CISOs

Jeff Pollard 5 days ago
OpenAI recently announced Daybreak, its vision for making agentic application security faster and more capable. While promising, Daybreak will also make security more expensive per unit of work. In this model, customers will pay for tokens and multiagent workflows burn tokens. CISOs and CIOs should budget for application security (AppSec) line-item inflation, not deflation, with […]
Blog

You’ve Got More Time: Enterprise Architecture Award Deadline Extended To June 2

Charles Betz 5 days ago
If you were considering a nomination for Forrester’s global Technology Awards ths year — including the Enterprise Architecture Award, presented in partnership with The Open Group — the submission deadline has been extended to Tuesday, June 2. Here’s the reason I’m genuinely excited about this year’s EA entries (and why a short extension matters): The […]
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