Pascal Matzke

VP, Research Director

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Blog

Google Delays The Cookiepocalypse: A Data Deprecation Update

Fatemeh Khatibloo June 25, 2021
Confused by the recent update to Google's Privacy Sandbox timelines? Get the key takeaways and recommended next steps.
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Blog

Practices Deliver What Processes Can’t

Pascal Matzke June 25, 2021
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
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Blog

Dr. Google Just Got Smarter: Big Tech Enters The Dermatology Space

Julie Ask June 2, 2021
Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.
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Blog

Don’t Let Google’s Announcement Distract You From Your Data Deprecation Plans

Joanna O'Connell March 5, 2021
Google announced on Wednesday that it will not build alternate identifiers to track individuals as they browse across the web, nor will it use them in its products. Within 48 hours, some of adtech’s biggest stocks took a steep dive. But is the market’s concern warranted? We think probably not — there’s a lot of […]
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Blog

Europe Predictions 2021: Manufacturers Will Accelerate Their Digital Transformations

Pascal Matzke October 15, 2020
In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.
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Research Collection

Tech Alignment, Innovative Solutions, And Continuous Leadership Are Critical For CIOs Managing Through The COVID-19 Crisis

Pascal Matzke July 23, 2020
IT leaders planning their firms' return to work need guidance on navigating through the phases of the pandemic. Forrester's latest CIO research can help.
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Blog

Modern Marketers Must Manage Measurement

Rusty Warner March 11, 2020
Measuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins February 10, 2020
It’s Time To Treat The Discipline Of Software With Respect This isn’t another dig into an already told story about Iowa’s failed app. By now, everyone knows that the app — designed to collect caucus numbers in Iowa — bombed brutally (it ruined the nights of 1,600 caucus managers and countless others). Our insight: We must better embrace the challenges and importance of software with structures that […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski January 27, 2020
CVS Is Taking Its HealthHUB Digital Retail Innovation To Market Across 1,500 Of Its Pharmacies CVS’s HealthHUB, debuting at three store locations in Houston, Texas, transforms over 20 percent of a brick-and-mortar CVS into dedicated health services, offering patients access to new durable medical equipment (DME) and supplies, digital tools, on-demand health kiosks, and new […]
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Video

Google Takes Aim At Third-Party Cookies — Here’s Our Take

Joanna O'Connell January 17, 2020

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Blog

Forrester’s 2019 CIO Predictions Redux: Innovation And Adaptiveness Accelerate

Matthew Guarini May 6, 2019
We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 18, 2019
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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Blog

Digitalization In Industry — Observations From Hannover Messe 2019

Dan Bieler April 5, 2019
Hannover Messe, the leading global trade fair for everything industrial, offers a great opportunity to feel the pulse of digital momentum in the industrial context.
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Blog

Assess Your Innovation Capability Maturity

Dan Bieler October 12, 2018
(with Pascal Matzke and Michael Glenn) Customer expectations are rising too quickly for traditional models of incremental improvement; companies need to find a strategy to harness disruptive technologies that balances iterative solutions with fearless, flexible innovation. Many company leaders have been swept up in the sex appeal surrounding the term “innovation,” claiming proficiency without any […]
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Blog

Do You Need Help With Your Innovation Approach?

Dan Bieler October 5, 2018
Businesses turn to innovation consulting services vendors to strengthen their own innovation capabilities. These businesses want to strengthen their own competencies to drive sustainable innovation over the longer term.
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Blog

The ROI Of Track And Trace Solutions

Dan Bieler August 10, 2018
Securing executive buy-in for any digital investment requires a detailed and carefully articulated business case. The case for investment in digital track and trace solutions serves as an example for any CIO looking to get backing for an internet of things (IoT) project. As with IoT, track and trace solutions require committed information sharing and […]
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Blog

CIOs Will Lead The Digital Change – Or Be Usurped – In 2015

Pascal Matzke November 10, 2014
Rapidly evolving customer expectations continue to drive changes across all facets of business. Consumers and business customers increasingly expect real-time access to status, service, and product information. Rapidly changing consumer expectations ripple throughout the supply chain, shortening product cycles and requiring more agile manufacturing capabilities.   Forrester believes that 2015 will serve as an inflection […]
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Blog

Remembering Julie Giera

Pascal Matzke February 23, 2011
Yesterday we received the very sad news that our great friend and wonderful colleague Julie Giera passed away earlier this week. Although we were well aware of the fact that Julie had been battling breast cancer for several years, I still find it difficult to comprehend the news – in particular since we had lost […]
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Blog

Forthcoming Report On The Future Of The IT Services Market

Pascal Matzke May 3, 2010
A combination of factors is combining to reshape and recast the IT services sector. These factors include the continued weak economic environment, the further development of a global delivery model (GDM), new uses of technology across clients’ go-to-market and supply chain ecosystems, the adoption of cloud and SaaS utility-based pricing and delivery models as well […]
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Blog

HP Completes EDS Integration, But Major Challenges Remain

Pascal Matzke December 30, 2009
When HP acquired EDS in May 2008 it was clear that in the short term the company would have to manage significant integration challenges before the medium and long term benefits of the acquisition would come to bear. Now, 18 months later, HP claims that the acquisition has been completed and so it is time […]
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