Blog
As digital ecosystems evolve, marketplace development platforms are becoming essential tools for scaling commerce, expanding reach, and enhancing partner collaboration. Forrester’s Buyer’s Guide: Marketplace Development Platforms, 2025, offers a strategic framework to help tech executives align their marketplace technology with their internal business models. Marketplace platforms are not “one size fits all.” Tech leaders must […]
Blog
When I was a kid, my friends and I often turned to the Magic 8 Ball for all of life’s biggest questions. “Will I be rich?” Ask again later. “Does my crush like me back?” Don’t count on it. It was a fun game, but let’s be honest: It wasn’t exactly reliable. Fast-forward to today, […]
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AWS re:Inforce was held in Philadelphia this year and serves as the smaller, security-focused counterpart to AWS re:Invent. Before we dive in, it’s worth noting that AWS security consistently releases products and features that serve one purpose: improving customer experience to ultimately raise customer cloud spend. Through that framing, the announcements were heavy on identity, […]
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Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
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Many B2B organizations overrotate toward marketing tactics that engage buyers long after they have formed preferences. Instead, they must try to influence buyers before they enter a purchasing process.
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Banks create value by winning customers and then serving them in ways that deepen the relationship and drive retention. Forrester’s new Total Experience Score rankings for 25 US banks reveal that banks’ brand promises aren’t resonating and that CX has declined. So what’s going wrong, and which banks are getting it right? What Is Forrester’s […]
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Cloud is transforming healthcare by enabling smarter, faster, and more secure care delivery — but challenges such as security, interoperability, and clinician burnout still demand bold innovation.
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With clients struggling to nail their product launches recently, I thought it might be helpful to summarize a webinar I participated in a few months ago called Captain Your Launch: Mastering B2B Product Launches. Host Rowan Noronha was joined by Julien Sauvage, Tamara Grominsky, and myself. We covered the gamut on launches, sharing our experiences, […]
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Before diving into the highlights of this year’s study, The US Health Insurers Experience Metrics Rankings, 2025, let’s first set some context. Since 2016, Forrester has been tracking the quality of brands’ customer experience (CX), using the Customer Experience Index (CX Index™), which links customers’ perceptions of CX quality to loyalty. This year, we are […]
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Huawei Just Raised The Stakes For those just tuning in, NVIDIA has been driving much of the AI infrastructure conversation. Huawei has been, not so loudly, building its own AI stack, right from the silicon to systems to AI models. CloudMatrix ups Huawei’s play in the market considerably. The CloudMatrix-Infer system is no ordinary cluster. […]
Blog
Find out how our latest analysis of the security analytics platforms space illustrates the dramatic changes this market is undergoing as legacy SIEM vendors are locked in heated competition with surging XDR providers.
Podcast
We come to you live this week from Forrester’s annual CX Summit EMEA conference in London, England. This year’s summit is all about the gap between brand and customer experience and between strategy and execution with a dive deep into metrics and journeys. We capture some attendee and speaker voices discussing the research shared during […]
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Despite years of investment in optimization tools and network modernization, many firms are still seeing their telecom bills rise. Find out what's behind this uptick and how to manage it in this preview of a new report.
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I’ve just finished reviewing the product announcements from this year’s Cvent CONNECT, and there was a lot to digest. AI was the big story with the launch of CventIQ, a suite of integrated AI capabilities across the entire Cvent ecosystem. Rather than present Cvent IQ as a standalone product, the team looked at it through […]
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IT professionals have better things to do than get in the weeds with finance. But as enterprises have become more focused on the ROI of their IT investments, finance and IT have become inextricably linked. This is where IT financial management can help.
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Datadog’s 2025 keynote showcased a bold vision for AI-driven observability and security, unveiling a sweeping array of autonomous agents and tools designed to transform IT operations. From Bits AI SRE and Security Analyst to LLM Observability and Code Security, Datadog is trying to position itself as a central hub for operational intelligence in an increasingly algorithmic tech landscape.
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Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.
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To meet rising customer expectations, organizations must ground their digital experience strategies in a data-driven understanding of their users.
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As AI continues to redefine the way organizations think and work, retrieval-augmented generation is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.
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I recently attended Identiverse in Las Vegas. This was my first time back at Identiverse since conference founder Ping Identity sold the conference in 2021. As identity related initiatives continue to dominate Forrester clients’ top priorities and initiatives, I felt impelled to share my perspectives and insights. Here are my five major conclusions and recommendations […]
