Blog
To Thrive Through Volatility, Master These Three Areas
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog
Consumers React To Tariffs With Concern And Caution
Our recent poll showed how consumers feel about and are responding to a slew of anticipated new tariffs.
Podcast
Put Employees At The Center Of Your AI Strategy
What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.
Gain B2B Marketing Insights At Forrester’s Phoenix Summit!
Do more, see more, and learn more at B2B Summit North America, with new hands-on opportunities to connect with analysts, new research, and new frameworks to manage buyer chaos and align go-to-market teams.
Blog
In A World Of Buying Mayhem, All Leaders Must Be Change Leaders
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.
Podcast
Encore Presentation: Get Your AI Aligned
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
Blog
Google To Acquire CNAPP Specialist Unicorn Wiz For $32 Billion
Learn what the largest-ever acquisition in cybersecurity means both for Google and the CNAPP space.
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Blog
Six Key Findings From My First 60 Days As Forrester’s DAM Analyst
The opportunities are vast for both digital asset management (DAM) vendors and users. Learn six capabilities that are increasing their fidelity and will likely have a big impact on the future of digital experiences.
Blog
Translytical Databases Are Fueling Modern AI Apps
Translytical databases are emerging as a critical solution to support AI-driven applications. Learn three key advantages that translytical databases provide for advanced AI-driven use cases.
2025 Tech Predictions: Your Must-Have Guide
From AI’s impact to cloud evolution and smarter workflows for the SDLC and AIOps, 2025 is set to be a big year for tech. Download our Predictions guide to see if you’re on track to make the most of these changes.
Blog
NVIDIA GTC 2025: Reasoning And Robotics Converge
San Jose was abuzz with excitement as AI enthusiasts gathered for the 2025 NVIDIA GTC AI conference. Find out what the key announcements were and what they could mean for your technology roadmap in this review.
Blog
Learn How To Make Every Journey Count And Unlock A Value Flywheel At CX Summit EMEA
Every customer journey can create or destroy value — both for your customers and for your firm. At CX Summit EMEA, learn how to measure customer journeys and optimize their value.
Blog
E-Commerce Evolution: Beyond The Horizon
The architecture of your e-commerce ecosystem could decide your B2B organization’s success. Get tips on how to optimize it in this preview of a new report.
Blog
Be THE Human In The Loop: Data And AI Literacy Is Your Edge
What does it mean to be the human in the loop for your AI strategy? Find out how improving your data and AI literacy can make you a more valuable worker in the age of AI.
Blog
AI Catapults The CRM Market To A Moment of Reckoning
CRM software has become overengineered, and complexity is killing its value, but AI has the potential to simplify CRM.
Ready For 2025? Discover Key B2B Marketing And Sales Predictions!
Check out our 2025 predictions for B2B CMOs and CSOs! Discover the groundbreaking shifts in AI, product-led growth, buying groups, and digital sales headed your way.
Blog
AI Wakes The Sleeping Giant: Continuous Improvement Will Finally Fulfill Its Promise
We are seeing the reemergence of continuous learning and improvement at enterprise scale but, this time, fueled by AI, operationalized through agents, structured in graphs, and enriched with live telemetry. Find out more about this transformation and what its implications will be for the enterprise.
Blog
European Tech Spend Grows 5% In 2025 To Reach €1.4 Trillion
In 2025, European technology spending will see a significant uptick of 5% to reach a monumental €1.4 trillion. Find out which sectors and categories will drive the growth in this preview of our annual European tech market forecast.
Blog
Explore Five Ways To Improve Personalization At Forrester’s B2B Summit
B2B marketers overwhelmingly agree that their buyers and customers expect experiences relevant to their needs and preferences. Yet they struggle to define and deploy an audience-centric approach to B2B personalization that extends throughout the customer lifecycle.
Blog
Breaches And Lawsuits And Fines, Oh My! What We Learned, The Hard Way, From 2024
With the average cost of a data breach at $2.7 million and 33% of enterprises reporting being breached three or more times over the past 12 months, understanding and learning from past incidents is not just beneficial — it’s essential.
Blog
1+1+AI=5: How Generative AI Is Empowering Teams
We often talk about AI through the lens of individual productivity: automating tasks, accelerating workflows, and reducing costs. But there’s something far more powerful — and far less discussed — emerging in front of us: the impact of generative AI on teams — not just replacing tasks but reshaping how people work together.
How Will 2025 B2C Trends Shape Your Strategy?
Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.
Podcast
397: Generative AI: Lessons Learned
How should CX professionals use generative AI? Forrester VP, Principal Analyst Martha Bennett joins for a follow-up discussion to chat about the evolution and current state of genAI, busting myths and addressing real-world CX applications.
Blog
Interoperability Is Key To Unlocking Agentic AI’s Future
To achieve seamless cross-platform functionality, AI agents need standardized frameworks addressing not just technical compatibility but also security, governance, adaptability, and intent. Read this post to learn the nine dimensions of agentic AI interoperability.
Blog
Visualize, Control, And Optimize Your Spend With Software Asset Management Tools
In a climate of economic and political uncertainty, tech budgets are under pressure. According to Forrester’s Industry- And Customer-Supporting Software Survey, 2025, 23% of organizations cite budget as their number one software challenge.
Blog
AI Agents And Human Adoption: Insights From Domopalooza 2025
AI and data platform provider Domo unveiled its AI agent capability — Agent Catalyst — at the recent Domopalooza 2025 event. Learn more about the new release and Domo's offer to build customers’ first agent for free in this review of the event.
Blog
Beyond Headless And Composability: The Era Of Agentic Content Management Arrives
The Forrester Wave™: Content Management Systems, Q1 2025, reveals a transformed field of third-generation CMSes that are delivering new business value through (1) generating AI-powered content variants at scale and (2) AI agents to enhance content teams’ interactions with digital content.
Blog
SUSECON 25: Expanding Open Source In Cloud, Edge, And AI
At its recent SUSECON 25 event, SUSE revealed a rebranded portfolio focused on four key platforms. Learn more about those changes and how they could impact your technology plans in this review of the event.
Blog
B2B Brand Safety Must Transcend Digital Boundaries
Companies’ reputations aren’t just built (or destroyed) online. Marketing leaders must stay mindful of the vast ecosystem influencing their brand’s reputation.
Blog
Salesforce Launches Agentforce: What Technology Leaders Need To Know
Learn the ins and outs of building and operating AI agents on Agentforce in this review of Salesforce’s TDX developer conference.
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