Renee Irion
Principal Analyst
Author Insights
Blog
Prognosen 2026: Das Vertrauen in Verantwortliche für B2B-Marketing, -Vertrieb und -Produkte wird auf die Probe gestellt
KI, verändertes Kaufverhalten und unsichere Märkte stellen die bisherigen Strategien auf den Kopf. Erfahren Sie, was B2B-Teams tun müssen, um im nächsten Jahr erfolgreich zu sein.
Blog
Prévisions 2026 : Un Test De Confiance Pour Les Responsables Du Marketing, De La Vente Et Des Produits En B2B
L'adoption de l'IA, l'évolution des dynamiques d'achat et la volatilité persistante sont en train de redéfinir les stratégies de commercialisation. Découvrez ce que les dirigeants et les équipes B2B doivent faire pour aborder l'année à venir.
Blog
Predictions 2026: Trust Gets Tested For B2B Marketing, Sales, And Product Leaders
AI adoption, changing buying dynamics, and persistent volatility are rewriting go-to-market playbooks. Learn what B2B leaders and teams must do to navigate the year ahead.
Blog
Three Tips To Guide B2B Demand Marketing Leaders’ Plans For 2024
Where should demand and ABM teams focus their efforts in the coming year? Explore the highlights from Forrester's planning guide report.
Blog
Lessons From the Playground: Five Tips for Improving Your B2B Marketing Program Planning
- Many B2B organizations struggle with how to improve their marketing program planning as they grow and mature
- Adopting a program planning process — even a basic one — helps organizations align people to the business purpose and tactics to the intended impact
- As organizations advance their marketing program planning, they’ll be better positioned to leverage insights to optimize the pipeline and revenue impact of their program