Featured Blogs

Although details are limited with more expected to come during an upcoming earnings call, we know that a leader in the SSE market will consume a leader in the MDR market with Zscaler announcing that it intends to acquire Red Canary. Here’s our analysis of the good, the bad, and the concerning about this acquisition, […]

Product-led sales (PLS) combines product-led growth and sales-led strategies to empower B2B buyers to discover, evaluate, and commit to offerings through self-service. By attracting users through product trials and viral sharing, PLS enables sales teams to convert high-intent users, lowering acquisition costs and accelerating sales cycles. Success requires strong alignment across product, marketing, and sales; robust data analytics; and a cultural shift toward product-assisted selling.

CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.

The extended deadline to submit your nominations for the APAC region is Monday, June 9. Learn more about how to apply and what makes a strong application in this blog.

Despite well-defined hierarchies and formal reporting structures, many companies struggle with silos, bottlenecks, and suboptimal performance. Learn three key approaches that can help.

Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.

How can you prepare your employees to become adaptable learners who quickly embrace and master each new wave of technology change? Forrester's technology change quotient (TCQ) can help. Find out what TCQ is and how you can leverage it in this post.

This week, Principal Analyst Max Ball joins to explain the history and current state of AI in the contact center. Max highlights the immediate improvements brought on by AI and outlines areas where AI still has far to go. We also touch on the challenges faced by human agents and the confusion around terminology like "agentic" and "agents."

The United Arab Emirates is ahead of the game when it comes to digital payments.

No one can deny the impact that AI is having on software development … and we are just getting started. Generative AI has already made a tremendous splash, and new AI agent technologies hold promise. These will take AI to a new level and deliver complete, autonomous capabilities for creating, testing, and delivering applications. There’s just too much innovation happening all at once to be casually monitoring this market — I need to be all in.

Over the past year, B2B event teams have faced mounting challenges. A volatile economic and political climate has intensified existing pressures around inflation, budgets, and staffing. At the same time, competition for attendees and sponsors has grown fiercer, with leaders struggling to attract both the quantity and quality of participants needed to meet their goals. […]

This is a pivotal year for sustainability leaders as a new environmental, social, and governance winter sets in. Get three key takeaways from Forrester’s new report, “Top Recommendations For Your Environmental Sustainability Program, 2025,” to help you navigate the new reality.

Coupa Inspire 2025 unveiled an elevated brand and a new leadership team. Here's the five key insights that came out of the event.

Emerging Technologies beschleunigen sich nicht nur – sie entwickeln sich in risikoreichere, leistungsstärkere und innovativere Richtungen. Entdecken Sie drei zentrale Entwicklungen aus den diesjährigen Top 10 der aufstrebenden Technologien sowie eine grundlegende Wahrheit, die unverändert bleibt – in dieser Vorschau auf unser neues Webinar und unseren neuen Bericht.

Are emergency communications services dodging the DOGE cuts? Learn some of the direct and indirect impacts as well as the collateral-impact angles in this post.

Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.

Over the last week, several of my colleagues have forwarded me recently published articles about the “end of nice management.” No, I’m not going to link them because I’m not here to spread bad advice.

Last week, identity verification and authentication startup World (which was cofounded by OpenAI cofounder Sam Altman) announced that it is broadening operations of its Orb device in the US.

Internal consultancies — mission-driven capability centers for innovation, strategy, and execution — are emerging as key vehicles for governments seeking to do more in-house. As many jurisdictions adopt internal consultancies, we need to ask: Are we building them to last or simply building them fast?