Featured Blogs

Doubling down on customer insights, leaning into stability where it exists, and staying empathetic and adaptable will help B2B leaders stay on course.

Expose the root cause behind stuck stage-zero opportunities and whose responsibility it is to progress them.

The US administration is convinced that Apple, one the biggest and most valuable brands in the world, can and should move its manufacturing infrastructure to the US. The reality, however, is far murkier. Let’s dissect what puts Apple in a precarious situation and how it might hope to manage through this volatility. Apple is in […]

Understand the significance of AI technical services in scaling and optimizing AI implementations across business capabilities.

KubeCon + CloudNativeCon Europe 2025 in London underscored that the cloud-native ecosystem is operating within a complex and increasingly uncertain global landscape.

Forrester analysts Paul Miller and Pascal Matzke share their thoughts after visiting the 2025 Hannover Messe industrial automation trade fair.

The Forrester Wave™: Customer Relationship Management Software, Q1 2025, our latest evaluation of CRM providers, shows a market on the cusp of change.

A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.

As we put together our game plan for what to see at RSA Conference 2025, we wanted to scope out innovation, identify which vendor booths will be a must-see, and (at least for one of us) minimize the number of steps to take around the Moscone Center.

AI is rapidly transforming industries, and clients are seeking guidance on how to invest wisely and measure ROI amid the hype. As AI continues to evolve, trust in data, models, and outcomes will be crucial for scaling and realizing its full potential. The future of AI is about balancing innovation with careful planning to stay ahead without being overwhelmed.

Employee feedback is part of a virtuous cycle of improving customer experience (CX) through employee empowerment and enablement that builds customer trust. But if you’re not building your CX strategy using this loop, you’re in a reactive cycle of EX-blind customer focus instead. Breaking the cycle begins with an effective employee listening strategy, followed by accountability at the leadership level to ensure that employee voice leads to appropriate action. Forrester Principal Analyst David Brodeur-Johnson joins us to discuss.

Advanced technologies and analytic methods are redefining how organizations measure experiences and extract insights. CX leaders have an opportunity — and a responsibility — to spearhead this transformation.

While B2C marketers are confident in their ability to measure impact, trends in marketing analytics aren't making it any easier. Find out why in this preview of a new report on the state of B2C marketing measurement.

Learn the latest positive and negative trends in B2C marketing operations based on data from recent Forrester surveys and how to respond.

Dive into our backgrounds, existing research, and capabilities. As a team, we cover a multitude of security and risk priorities. We are also geographically distributed; no one else is as uniquely positioned to add this level of global perspective to our research and our clients.

Healthcare organizations are investing heavily in technology, but these investments alone won’t optimize clinical workflows or enhance customer experiences. The missing element: clinical intelligence.

Most governance programs focus on control but fail to embed governance into the organization’s culture and decision-making process. They lack the human-centered roles that make governance successful.

What do AI-powered advancements such as Experience Agents and Qualtrics Edge mean for experience research today and in the future? Here are three takeaways from Qualtrics X4.

Generative AI and agentic workflows are roiling technology services markets, overturning the 15-year stability of the prevailing business model. Over the last three years, four powerful forces began converging to disrupt the services status quo, forcing providers toward radically different choices and reshaping the sector to deliver what enterprises need now.