Featured Blogs

  Enterprise architecture (EA) has always aimed for clarity, control, and coherence. Yet its practitioners are often thwarted by an overwhelming paradox: They must guide the evolution of vast, dynamic enterprises using tools and processes that are static, fragmented, and slow. The EA repository, intended as the source of truth, devolves into a dusty attic […]

Shortly after the original TikTok ban deadline hit on January 19, President Trump declared an executive order that delayed enforcement of the ban by 75 days. The app went dark for a few hours but then came back online and is currently available in app stores for download. That extension expires in just a few […]

The core themes of The-C2 conference in London were artificial intelligence, supply chain security, and cyber hygiene. Get a closer look at how these themes may impact security professionals in this recap.

Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.

One of the main themes from the recent Insider Summit was that insider risk is very much a human problem, not a technology problem. Find out more in this review of the event.

At its recent quantum computing conference, Fujitsu highlighted its all-in strategy on quantum computing. Find out more in this review of the event.

Today at Forrester’s largest annual customer event in Phoenix, my colleague Barry Vasudevan opened B2B Summit North America with his keynote address, “Introducing Buying Networks: Your Buyers’ New Reality,” which introduced the new concept of buying networks. This wasn’t an easy narrative to deliver, because there are a significant number of challenging and hard-to-stomach realities […]

Most CX teams are too reliant on feedback (survey) data, leading to limited insights and even misinformed action. Forrester senior analyst Rich Saunders joins us to make the case for advanced analytics. He outlines the path forward – even for those intimidated by advanced analytics.

Litigation has become the default method for companies to resolve disagreements, force accountability, and establish recourse for everything from breach-related failures to contractual disagreements. A recent lawsuit filed by VMware (now owned by Broadcom) against its customer, Siemens’ US operations, for alleged use of unlicensed software is not unique and should serve as a stark […]

Prioritize Foundational Elements Over Decorative Accessories Our springtime urge to clean, redecorate, and renovate has a biological explanation. Turns out that spring’s increased hours of daylight lower our body’s production of melatonin (the hormone that makes you sleepy), which leads to regained energy and inspiration to clean our living environments. For security and risk pros, […]

Over the past two weeks, we attended back-to-back CX events: first, Qualtrics’ X4 in Salt Lake City, then Medallia Experience in Las Vegas. Both Leaders in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, these vendors court enterprisewide CX programs as well as digital, contact center, and location-based operations leaders. Despite the similarities in […]

Each vendor in the CRM wave offers unique capabilities. Some vendors are better positioned to incorporate AI that will transform this market. Find out more in this preview of our latest wave.

At a time of high volatility, financial services brands should focus on removing customer stress and offering benefits, not finding ways to sell more to struggling customers. Get four tips on how to do that in this post.

About seven years ago, I was on an initiative to explore low-code. When I saw Salesforce’s low-code product in demos, my impression was that the product was only suitable for buyers with a strong Salesforce CRM focus — a feeder to drive more revenue into Salesforce’s flagship product. When Salesforce acquired MuleSoft, many worried that […]

Software that is not written with the needs of people with visual, auditory, motor, and cognitive disabilities in mind blocks potential and current customers from using your products and services. Imagine what you would do to get 1.3 billion more customers.

The speed, depth, and widespread nature of current change in the US government is dramatic, but as a leader in this space, you are uniquely challenged at this moment to help your people stay engaged in delivering great outcomes while under significant mental stress.

The opportunities are vast for both digital asset management (DAM) vendors and users. Learn six capabilities that are increasing their fidelity and will likely have a big impact on the future of digital experiences.

Translytical databases are emerging as a critical solution to support AI-driven applications. Learn three key advantages that translytical databases provide for advanced AI-driven use cases.

Every customer journey can create or destroy value — both for your customers and your firm. At CX Summit EMEA, learn how to measure customer journeys and optimize their value.