Featured Blogs

Blog

To Thrive Through Volatility, Master These Three Areas

Sharyn Leaver March 27, 2025
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog

To DOGE Or Not To DOGE — Tesla Hits A Roadblock

Dipanjan Chatterjee 7 hours ago
Tesla’s blazing-hot growth trajectory has come to a screeching halt. These three areas will indicate whether or not it regains its momentum.
Blog

The Verdict Is In: It’s Buying Groups For The Win

Amy Hawthorne 8 hours ago
MQLs are a barrier to your organization’s progress. Discover how you can begin your shift to buying groups with just three steps.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility

Fiona Swerdlow 4 days ago
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
Blog

Judge Rules That Google Is An Illegal Monopoly — Now What?

Nikhil Lai 5 days ago
The impact of Google's court cases will take years to play out. But they raise the likelihood of the company's overhaul.
Podcast

Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers

What It Means 7 days ago
In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.

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Blog

Technology Service Provider Acquisitions: A Strategic Shift To AI And Industry Services Is Underway

Ted Schadler 7 hours ago
The number of acquisitions by 24 top service providers — including Accenture; Atos; Bain & Company; BearingPoint; Boston Consulting Group; Capgemini; CGI; Cognizant; Deloitte; DXC Technology; EPAM; EY; Globant; HCLTech; IBM; Infosys; KPMG; McKinsey & Company; NTT DATA; Perficient; PwC; Tech Mahindra; West Monroe; and Wipro — fell sharply from 164 in 2021 to 63 […]
Blog

Schneider Electric Data Center Summit 2025: AI, Power, Cooling, Services, And More

Alvin Nguyen 1 day ago
Schneider Electric’s 2025 industry summit focused on data centers and exhibited presentations covering a variety of data center topics, along with a tour of its manufacturing facilities showcasing the company’s production and testing expertise, as well as the following in-depth topics and session: The data center landscape How the rapid growth of generative AI has […]
Blog

For Earth Day 2025, Focus On The Threefer Of Sustainability Efforts: Meet Sustainability Goals, Achieve Better Financial Results, And Reach Business Strategy Goals

Amy DeMartine 1 day ago
This past year, I was describing what a “twofer” was to my colleague Jinan Budge in Australia. I casually dropped this term for getting two things for the price of one during a conversation. In addition to talking about how weird lingo can be, it also led to me proposing that what we were talking […]
Blog

Beyond The Architecture Cage Match: The Microservices Vs. Monoliths Battle Is Hurting Your Business

Devin Dickerson 1 day ago
In the red corner, weighing in with independent scalability and distributed complexity: microservices! In the blue corner, the reigning legacy champion, with its infamous deployment challenges: the monolith! For years, architects and technology executives have watched this architectural cage match with bated breath. Technology forums buzzed with trash talk from both sides. Conference speakers built […]
Blog

With B2B Sales Disruption On The Doorstep, What’s Next?

Rick Bradberry 1 day ago
A handful of forces are shaping the next decade of selling, which will be a B2B sales supercycle — an extended period of growth and transformation. Discover how AI affects B2B sales, as well as the characteristics and implications of this upcoming future.
Blog

Don’t Call It A Comeback: Stay Ready For Ransomware

Jess Burn 1 day ago
So far, 2025 is filled with … distractions for security leaders. Between scrambling to secure their organizations’ AI initiatives, staying on top of critical vulnerabilities (and the organizations delivering the CVE process), perpetually communicating and training to guard against human element breaches, and navigating yet another period of uncertainty and volatility, it’s tempting to take […]
Podcast

401: How To Drive Growth By Aligning Your Brand Promise With CX

The CX Cast 1 day ago
Why should CX professionals care about brand experience (BX)? Forrester VP, Principal Analysts Dipanjan Chatterjee and Thomas Husson join the podcast to discuss the challenges organizations face in delivering a total experience and shed light on how BX can help drive growth.
Blog

The Digital Frontier: Acing B2B E-Commerce

Christina Schmitt 1 day ago
A capability gap, characterized by weak customer insights and overlooking key capabilities, is putting a damper on B2B e-commerce growth. Learn three ways that a new framework can help.
Blog

Government Organizations: Link Your Digital Metrics To Customer-Led Mission Outcomes

Tom Mouhsian 2 days ago
Get three lessons to help government agencies transform how they serve the public using technology.
Blog

MITRE-geddon Averted, But Fragility In CVE Processes Remains

Erik Nost 5 days ago
This week, we saw the CVE process, as we know it, come hours from the brink of collapse when a memo started circulating on LinkedIn that DHS would cut funding to MITRE’s CVE cataloging on April 16. MITRE’s role in the CVE process is the crucial first step in assigning IDs to vulnerabilities so that practitioners, vendors, researchers, and governments across the globe can consistently reference the same vulnerability. The process also allows for responsible disclosures and accountability for vulnerabilities to software companies.
Blog

Health Insurers Must Forge A New Frontier In 2025

Arielle Trzcinski 5 days ago
A new dawn has arrived for health insurers (HIs). As HI leaders balance cutting costs with the pressure for innovation in a rapidly evolving ecosystem, they must revisit their priorities to cocreate value and strengthen trust with members. Our latest report explores the top seven trends that matter most for health insurers as they navigate the rest of 2025.
Blog

Ingenuity And Core Values Will Steady The Ship: Top Healthcare Provider Trends In 2025

Shannon Germain Farraher 5 days ago
Steering through a maelstrom of uncertainty and risk in a rapidly changing healthcare landscape requires resilient leaders who will adapt strategies centered on the human experience. Advancements in AI and the widespread availability of medical information are compelling healthcare provider organizations to reassess how they engage with customers and employees. They are exploring creative ways to reposition themselves and demonstrate steadiness in an increasingly concentrated industry.
Blog

Transforming Enterprise Business Apps With Powerful AI Ecosystems And Marketplaces

Linda Ivy-Rosser 5 days ago
We can’t emphasize enough the importance of interconnected networks and ecosystems to the enterprise application software market. Industry cloud providers and hyperscalers possess several key advantages in nurturing and leading these innovation networks. So what does this acceleration of AI software and services on industry cloud and hyperscaler marketplaces mean? Well, it depends on the […]
Blog

The Rise Of Digital Coworkers: Moveworks Bets Big On AI Agents

Julie Mohr 5 days ago
Moveworks’ global event in San Jose marked a major inflection point in enterprise AI with the announcement of Agent Studio, Plugin Workspace, and an AI Agent Marketplace — all part of its strategy to become the go-to platform for building business-ready AI agents. Analysts Julie Mohr and Rowan Curran provide their insights on the announcements. […]
Blog

OpenAI Requires Identity Verification For Access To Its Latest Models

Andras Cser 6 days ago
OpenAI announced that it will require organizations to complete an identity verification (IDV) process to verify their organization’s identity before being allowed to access the latest OpenAI models. Identity verification will likely require developers to digitally verify themselves using government-issued photo ID from permitted countries and prove their affiliation with their organization. Forrester expects that […]
Blog

How Well Are You Protecting Existing Customer Revenue?

Amy Bills 6 days ago
We’ve introduced expanded and upgraded versions of our customer engagement aligned approach and the foundational Forrester Customer Engagement Range Of Responsibilities Model to show you how to optimize the relationship between your company and your customers.
Blog

Google Cloud Next 2025’s Developer Keynote: Agents Take Center Stage

Devin Dickerson 6 days ago
Google Cloud Next 2025’s (full takeaway blog here) developer keynote offered a detailed look at the company’s latest AI innovations, with a particular focus on agent technology and developer tools. Cohosts Richard Seroter and Stephanie Wong brought both technical insight and their signature energy to the stage, keeping the audience engaged with well-timed humor as […]
Blog

Leaders Need To Review Event Plans Amid Economic And Political Uncertainty

Conrad Mills 6 days ago
The political environment is impacting the appeal of US-based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics, predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays. At the same time, events focused on the US government sector are […]
Blog

Government Leaders: Prioritize Cyber Efficiency Amid Federal Volatility

Cody Scott 6 days ago
Government agencies at the federal, state, and local levels must prepare for a future where they experience uncertainty, headcount reductions, contract cancellations, and budget cuts. This is gut-wrenchingly difficult to process, yet remaining leaders must figure out how to move forward to serve the mission. For public sector cybersecurity leaders, this is even more paramount. […]
Blog

“Still Federating After All These Years”: The Realities Of EA Maturation

Charles Betz April 16, 2025
Another day, another LinkedIn hot take on enterprise architecture. They fall into various camps: those confusing EA with a Marvel villain, others who think that the 10-year-old religious war between “business” and “enterprise” architects has any actual meaning (pro tip: it’s about as relevant as whether Han shot first), or folks who think that EA […]
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