Featured Blogs

We’re in an era defined by constant disruption and rapid shifts — a true “everything everywhere all at once” scenario. The need to streamline operations and reduce footprints must be anticipated, with the ability to pivot expected. For tech execs, line-of-business leaders, and architects in the public sector, this dynamic landscape presents immense challenges but […]

At this year’s CX Summit North America, Forrester will honor two exceptional leaders who have demonstrated a commitment to putting customers at the heart of their organizations. Learn about them and get four takeaway lessons from their achievements.

Volatility Puts Culture Energy At Risk Your organization is navigating turbulent, volatile waters, and my colleagues at Forrester are helping you navigate this, whether you’re in technology; B2B marketing, product, and sales; or B2C marketing, CX, and digital. But what is happening in your team? As a valiant team leader, you’re doing your best to […]

I’m excited to announce the publication of The Forrester Wave™: Employee Experience Management Platforms, Q2 2025. What is an employee experience (EX) management platform, anyway? It’s not as simple a question as you might imagine. There are many vendors trying to define their market space as EX management because their capabilities are integral to employees’ […]

Learn how mastering three indispensable capabilities — visibility, control, and optimization — can help you and your team align expenditures with strategic imperatives, realize cost savings, and fuel the innovation needed to thrive. 

In an era of rapid technological change (hello, AI), CIOs must cultivate relationships that inspire new behaviors and promote technological innovation and transparency. Gone are the days of technology being a function operating in the background of an organization. Technology is now fully in the spotlight, central to most business strategies. But it’s not technology […]

An uncertain economic climate and digital transformation left their mark on this year's TV upfronts, where major TV networks aim to secure advertising commitments for the new season.

Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.

Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.

MIT's Nobel Prize-winning economist Daron Acemoglu proclaims that technology can take two paths: automation and empowerment. Learn what each path entails and where AI is on each in this event review.

As physical automation advances, aerial drones are becoming a powerful tool for overcoming operational challenges. Learn more about the benefits, use cases, and risks of aerial drones in this preview of a new report.

SAP Sapphire 2025 featured a flood of updates, from partnerships with Palantir and Perplexity to sweeping changes in pricing and packaging. But the real story was SAP’s repositioning of AI as the enterprise operating system. Learn more in this SAP Sapphire 2025 review.

Forrester is accepting nominations for the Data & AI Impact Award, which recognizes enterprise data and AI initiatives that drive business outcomes. Find out more about the award and how to apply.

The big question at Red Hat Summit 2025: Will customers continue to embrace more complexity in exchange for openness and flexibility? Get five key points coming out of the event.

Windows 11 introduces a new security feature that separates admin and user roles, bringing a sudolike experience to the desktop.

Selecting a public cloud platform is no longer just about technical fit — it’s about strategic alignment. Learn three key strategic differentiators that should guide final decisions in this preview of our new report Buyer’s Guide: Public Cloud Platforms, 2025.

How can CX leaders cut through the noise and find the right solutions for their organizations? Learn how Forrester’s Function-First Tech Buying Framework can help with vendor selection.

Find out what Zscaler's acquisition of Red Canary could mean for the cybersecurity market as a whole as well as for security leaders and their teams.

Product-led sales (PLS) combines product-led growth and sales-led strategies to help B2B buyers discover, evaluate, and commit to offerings through self-service. Success requires strong alignment across product, marketing, and sales; robust data analytics; and a cultural shift toward product-assisted selling.