Ryan Skinner

L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent... beaucoup plus rapidement que prévu. Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog.

Die Zukunft, die wir uns vor nur zwei Jahren vorgestellt haben, hat sich nicht geändert, aber sie ist schneller als erwartet zur Gegenwart geworden. Für Führungskrafte im Marketing ist das Jahr 2022 ein entscheidendes Jahr für die Umstellung der Strategie.

As a marketing leader in Europe, 2022 will be a crucial transition year for your strategy. Read our blog to find out more.

Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.

A number of businesses, including Novartis, Electronic Arts, and Desigual, have started the shift to modular content. When do you start?

Business-to-business partnerships are a long and well-established way for businesses to grow. Many software companies, for example, owe the lion’s share of their revenue from sales through partners. Partnering with consumers, however, is less mature and less industrialized, even if the practice is actually very widespread. First of all, what is a consumer partner or […]

Live-streaming commerce is arriving on European shores. Here's what European marketers can expect...

This holiday season, many consumers will be forgoing big family dinners and exotic holiday markets and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their finances). This holiday season, everyone just needs a break. Marketers can help consumers make the best of their holidays by making their lives a […]

Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. As a result of the COVID-19 pandemic, brands of all kinds are looking to shore up their own DTC efforts as more consumers seek authentic and engaging brand relationships in increasingly digital spaces. As they craft their own brand’s DTC journey, B2C marketers and […]

Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave. Here’s what you should know about the space and the analysis: Temperature’s high. Influencer marketing solutions (IMS) vendors are many and […]

Amazon is not the only D2C brand shaking up the healthcare industry. In fact, Forrester has identified more than 50 firms bringing D2C models to healthcare and pharma. Learn the primary drivers behind this market shift.

Sales enablement automation (SEA) vendor Seismic announced its acquisition of content marketing platform (CMP) Percolate yesterday at its annual customer event, Seismic Shift. The San Diego-based unicorn adds 50 engineers to the business, increases its presence in New York City, and expands its footprints in Denver and San Francisco. The acquisition improves Seismic’s position with […]

Help influencers help you this holiday season.

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report, we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: Investments continue to rise, and marketers’ budgets for influencer marketing are growing in […]

The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground. The Advertising Standards Authority (ASA), the UK’s independent advertising […]

When good marketing strategies go bad, traditional marketing teams may miss the signals. Read why agile can be the solution.

Like fading celebrities, brand owners fear one thing most of all: irrelevance. “I think my mom/dad/grandma/grandpa uses them.” The horror. Edgewell Personal Care’s most recent annual report is all about that horror. In so many words, it acknowledges that its primary men’s grooming brands — Schick and Wilkinson Sword razors, among others — are grandpa […]

Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […]