Loss Of Privacy’s A Humanity Tax
People are pragmatic, and they predictably think they’re rational — which is great. It’s been reported pretty extensively that the Russian government interfered in the last…
Latest Posts By Ryan
Content Marketing In Three Pictures
(Written in October 2016 in a Forrester Research report on content governance and content marketing) (Google Trends data for “content marketing” searches in…
July 19, 2018
Customer-obsessed marketing
Let’s Talk Omnichannel Content At OmnichannelX
Four Principles Of Omnichannel Content Sometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says, “Hey, that’s…
June 26, 2018
Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)
Marketing has come a long way, but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new …
May 10, 2018
Customer-obsessed marketing
Investment Companies’ Content Fails To Inspire Trust
If there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest…
March 21, 2018
ASOS Uses Machine Learning To Understand Customer Value
Customer Lifetime Value (CLTV) is a big deal, and particularly in online clothing retail, where free delivery and returns means retailers may spend more on…
February 8, 2018
Customer-obsessed marketing
Dead Brands And Living Brands
MIT Media Labs may have helped put a fork in the monolithic approach to branding in 2011. Today great brands are less recognizable by…
January 30, 2018
Two Minutes of Advice for B2B Marketers On Content Marketing Platforms
Two minutes advice on content marketing platforms for B2B marketers In April 2017, I completed a Wave report on content marketing platforms (CMPs)…
December 1, 2017
The Allure of Small
I’ve always been drawn to small. I suspect it’s because I started out small. Not in the “all-babies-start-out-small-duh-forrester-analyst” way, but in the “this-kid-is-undersized-for-his-age-what’s-wrong-with-him” way. A…
September 14, 2017
Customer-obsessed marketing
Amazon Product Content: A New Space Race?
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company…