Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)
Marketing has come a long way, but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new …
Latest Posts By Ryan
Customer-obsessed marketing
Investment Companies’ Content Fails To Inspire Trust
If there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest…
March 21, 2018
ASOS Uses Machine Learning To Understand Customer Value
Customer Lifetime Value (CLTV) is a big deal, and particularly in online clothing retail, where free delivery and returns means retailers may spend more on…
February 8, 2018
Customer-obsessed marketing
Dead Brands And Living Brands
MIT Media Labs may have helped put a fork in the monolithic approach to branding in 2011. Today great brands are less recognizable by…
January 30, 2018
Two Minutes of Advice for B2B Marketers On Content Marketing Platforms
Two minutes advice on content marketing platforms for B2B marketers In April 2017, I completed a Wave report on content marketing platforms (CMPs)…
December 1, 2017
The Allure of Small
I’ve always been drawn to small. I suspect it’s because I started out small. Not in the “all-babies-start-out-small-duh-forrester-analyst” way, but in the “this-kid-is-undersized-for-his-age-what’s-wrong-with-him” way. A…
September 14, 2017
Customer-obsessed marketing
Amazon Product Content: A New Space Race?
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company…
July 13, 2017
Customer-obsessed marketing
Cision IPO – Great Guns For Brand Situational Awareness
Today Cision will officially IPO on the NYSE, assuming the ticker CISN and emerging as a tradable entity from the shadow of…
June 30, 2017
Customer-obsessed marketing
A CMP Wave And The Vision Of True Brand Orchestration
Ted Schadler first said “content is the soul of digital.” To that, I add: “…and content marketing platforms are its church.” CMPs. This tech…
April 21, 2017
Customer-obsessed marketing
Introducing Content Intelligence
A riddle: What's the difference between your content and mashed potatoes? Answer? Nothing. To the technologies that host and deliver your content, the stuff they…