Customer-obsessed marketing
Amazon Product Content: A New Space Race?
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company…
Latest Posts By Ryan
Customer-obsessed marketing
Cision IPO – Great Guns For Brand Situational Awareness
Today Cision will officially IPO on the NYSE, assuming the ticker CISN and emerging as a tradable entity from the shadow of…
June 30, 2017
Customer-obsessed marketing
A CMP Wave And The Vision Of True Brand Orchestration
Ted Schadler first said “content is the soul of digital.” To that, I add: “…and content marketing platforms are its church.” CMPs. This tech…
April 21, 2017
Customer-obsessed marketing
Introducing Content Intelligence
A riddle: What's the difference between your content and mashed potatoes? Answer? Nothing. To the technologies that host and deliver your content, the stuff they…
March 24, 2017
Customer-obsessed marketing
Your 7 content mega- giga- uber- supra- monster trends for 2017
It’s Groundhog’s Day, when a sleepy landpig emerges from his little mancave and entertains questions from the press about astronomical phenomena! As good a…
February 2, 2017
Customer-obsessed marketing
US Marketers Spent More Than $10 Billion On Content In 2016
I've always dismissed efforts to size the 'content marketing market'. The definition of content marketing's very squirrelly, meaning: a) if you size it including…
January 16, 2017
Customer-obsessed marketing
Here Are Your Native Advertising Options Mapped Out
Native advertising corresponds to many types of advertising, from paid search and social ads to the sponsored editorial offerings from media companies. Put simply, it’s…
September 27, 2016
Customer-obsessed marketing
Just Don’t Call It Native Advertising
In the context of writing a report on the native advertising technology landscape, I was looking at many publishers' native advertising products when it occurred…
May 10, 2016
Customer-obsessed marketing
United States of #Engagement’s Declaration of #Engagement
Just go with this for a moment: We hold these #engagements to be self-evident, that all #engagements are created equal, that they are endowed…
April 20, 2016
Customer-obsessed marketing
6 Reasons BuzzFeed’s Revenue Miss Is OMG!
BuzzFeed's supposed to be the media company that holds the answer to the media business's future in a post-banner world. While the media world is…