Featured Blogs

Blog

Discover The Future Of Boundless Experiences At CX Summit North America 2024

Rick Parrish March 11, 2024
Join us in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.
Podcast

Are You A Better Manager Than A Bot?

What It Means 7 hours ago
After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective.
Blog

Can AI Improve Your Loyalty Program?

Mary Pilecki 2 days ago
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

Younger Generations Are Shaking Up B2B Buying — Are You Prepared?

Amy Hayes 3 days ago
Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.
Blog

Forrester’s Not-So-TayTay Southeast Asia Cybersecurity Trends Roundtable Tour

Jinan Budge 4 days ago
Get six key learnings about Southeast Asia cybersecurity trends and challenges following a series of roundtables with CISOs and security leaders in the region.
Blog

The Justice Department Accuses Apple Of Smartphone Monopoly

Dipanjan Chatterjee 7 days ago
Apple is being accused of smartphone monopoly but its "walled garden" principles have helped build brand devotion and customer loyalty. Learn more about this complex situation in this blog.

Get The Insights At Work Newsletter

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

The State Of Consumer Usage Of Generative AI, 2024

Thomas Husson 3 hours ago
As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]
Blog

Investing In Customer Success Delivers 107% ROI Within 3 Years

Laura Ramos 13 hours ago
If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it. Forrester published a study (subscription required) that analyzes the costs, benefits, and risks of dedicating a team to customer success management, outfitting them with purpose-built technology, hiring a […]

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Your Employees Aren’t Ready For AI — Prepare Them With AIQ

J.P. Gownder 21 hours ago
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.
Blog

The Forrester Wave™: Conversation Automation Solutions For B2B, Q1 2024 — Five Key Takeaways

Jessie Johnson 24 hours ago
B2B buyers have high expectations for their interactions with providers. B2B conversation automation vendors forged a market in their early response to increasing expectations for personalized, responsive interactions. These vendors offer purpose-built conversation automation solutions that address key lifecycle revenue marketing use cases, providing AI-powered chatbots and virtual assistants to augment human interactions and workflows. […]
Blog

The State Of Digital Experiences In Manufacturing In 2024

Paul Miller 1 day ago
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
Blog

Technology Strategy Impact Award: A Guide To A Standout Submission

Frederic Giron 1 day ago
The deadline to submit an entry for this year’s Technology Strategy Impact Award is approaching. Learn more about the award and find out what makes a strong submission.
Blog

Glassdoor’s Mishandling Of Customer Data Has Users Heading For The Exits

Stephanie Liu 2 days ago
Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities. Headlines such as “If you’ve […]

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Welcome To The Future Of Marketing Technology

Joe Stanhope 2 days ago
Modernizing marketing technology requires an ecosystem approach. Learn the four strategic capabilities that should be prioritized in a martech ecosystem.
Blog

Florida’s New Law Restricting Social Media Use Will Be Tough To Enforce

Mike Proulx 2 days ago
Florida's social media HB3 bill (that restricts teen's social media use) was just signed into law. What happens now?
Podcast

347: How To Prioritize Customer Journeys

The CX Cast 2 days ago
You’ve identified dozens of journeys and hundreds of moments of truth that matter to your customers. But where do you start your journey mapping, journey measurement and journey improvement actions? How do you prioritize where you will drive the most impact? Forrester VP and Principal Analysts Maxie Schmidt and Joana de Quintanilha join us to […]
Blog

Introducing Forrester’s Digital Customer Interaction Solutions Landscape

Christina McAllister 2 days ago
Learn the three key shifts in the market that led to the launch of Forrester's new research on the digital customer interaction solutions market.
Blog

An Actual Complete List Of SOC Metrics (And Your Path To DIY)

Allie Mellen 2 days ago
Strategic, operational, or tactical. What core metrics does SecOps need to track? Get a detailed response to this pressing question in a preview of two new reports on SOC metrics.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.

Blog

Cisco Live EMEA 2024: Yes, AI Was Everywhere, And So Was A Surprising Amount of Innovation

Madelein van der Hout 2 days ago
Cisco Live EMEA 2024 was a different event than past years and provided some pleasant surprises. Read our key takeaways from the event based on presentations and personal interactions with some Cisco executives.
Blog

Avoid Customer Dismay! Benchmark Your Store Fulfillment Initiatives.

Lauren Cevallos 2 days ago
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what’s happening.
Blog

Three Takeaways From Forrester’s 2024 Evaluation Of AI Infrastructure Solutions

Mike Gualtieri 3 days ago
Forrester's new Wave report evaluates and ranks the top AI infrastructure solutions. Get three key insights from our analysis in this preview of the report.
Blog

The DOJ And SEC Acknowledge That AI Amplifies Harm And Signal Stiffer Sentences

Michele Goetz 3 days ago
Building on US Securities and Exchange Commission (SEC) Chair Gary Gensler’s speech at Yale Law School on February 13 about AI misuse for fraudulent purposes, Department of Justice (DOJ) Deputy Attorney General Lisa Monaco, speaking at the University of Oxford, indicated stiffer sentences for offenses that are made significantly worse by the misuse of AI. […]
Blog

Announcing The Forrester Wave™: Workforce Identity Platforms, Q1 2024

Geoff Cairns 3 days ago
Last Wednesday, we released The Forrester Wave™: Workforce Identity Platforms, Q1 2024. We looked at the top 12 vendors in the market and evaluated them across 24 criteria. Workforce identity platforms energize a centripetal (inward) force necessary to combat the centrifugal (outward) forces that challenge identity and access management (IAM) deployments in organizations today. These […]

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Key Learnings From The First-Ever Forrester Wave™ On Security Service Edge Solutions

David Holmes 7 days ago
Get a preview of Forrester's first-ever Wave for Security Service Edge Solutions evaluating the 11 most important vendors in this space.
Blog

Leverage Your Data For Stellar Commerce Search Experiences

Emily Pfeiffer 7 days ago
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog

How G-Research Used TuringBots To Transform Software Development

Diego Lo Giudice March 21, 2024
Research and technology firm G-Research has successfully introduced TuringBots into its software development lifecycle. Check out this review the firm’s approach and results to learn how you can better leverage AI in your development processes.
More posts